These days, most websites like Facebook and Instagram are getting used for advertising purposes. Due to their popularity, you can’t blame people for doing so. Pinterest is the next website to join that club and connecting it to your Shopify account would actually be a smart idea.
In this Pinterest marketing tutorial, we are going to show you how to connect a Pinterest account with a Shopify store.
Why would you link your Pinterest account with your Shopify store?
One reason you should connect your Pinterest account to your Shopify store is the amount of traffic Pinterest gets every month even if it is a bit small compared to other social media platforms, it is still a lot and they are all active users who are actively looking for something and it can be what you are offering.
Plus, it is known to have thousands of unique views and that is something you can’t deny.
The best part about it is that most people on Pinterest are looking to buy something and not just browsing around.
The quality of Pinterest users is significant because 40% of them are household breadwinners which means they have the money to spend. Also, there are 250 million active users on Pinterest so it is something to take note of as time passes by.
Add that to the fact that users there see a brand new product when they come across your promoted pins.
How to connect Pinterest with the Pinterest Shopify app?
First, you need to make sure that you have a Shopify store and a Pinterest business account otherwise everything will be useless. The days when it was hard to integrate Pinterest into the Shopify app are now behind us as it is now easy to do so thanks to the Pinterest for Shopify app.
- The first thing you will need to do would be to open the sales dashboard then when you see the sales channels on the menu to the left, you must click on the plus icon.
- From there, you will come across a list of Sales Channels and when you see Pinterest, click on the plus icon.
- After that, you will need to review the permissions and when everything looks good, you can click add sales channel.
- The last steps would just require you to click on ‘Connect Account’ then ‘Give Access’.
How to add the Pinterest tag to Shopify?
You can’t blame yourself if you already added the Pinterest tag to Shopify in the past but you want to remove it.
From your online Shopify account, you can click on Themes after going to the online store. After that, you can click on the theme that you would want to edit then click on the edit button.
When you are in the code section of the theme, you will need to remember your own unique ID as that is what you will replace the YOUR_TAG_ID with. The conversion tracking overview is where you will need to head next.
When you are there, you can find the details of the ID so you will know what to input in the previous section.