TikTok Pixel allows you to track website and app visitors so you can measure TikTok ads conversions and optimize TikTok ads performance. It also allows you to monitor the visitors to choose the best people for your ads delivery.
In this TikTok ads tutorial, we are going to show you how to install the TikTok Pixel on your Shopify eCommerce website.
Why installing the TikTok Pixel on your Shopify website is important?
There are many advantages of installing the TikTok pixel to your Shopify store. You can set this tool to track some specific events on the website. It will provide you with a detailed report of the events to improve your sales strategy.
When you put the pixel code on your website, you can track the sales coming from a TikTok. It is crucial to identify the source of the sales as sales may come from influencers or TikTok ads. TikTok pixel will allow you to distinguish them to help you focus on the strategy providing better results.
This tool also allows you to get access to the custom audience. You can set the parameters to choose the audience for the ads. It is possible to advertise to the people who landed in your ad funnel in the past. You can specify the audience based on gender, age, and other parameters.
TikTok pixel uses artificial intelligence to learn about the audience. When you run the ads for a long time, the bots in the pixel will keep learning about the audience. You will be able to learn more about the customers as it is crucial for the success of any business.
How to add TikTok Pixel to the Shopify website?
You need to follow six simple steps to understand how to install TikTok pixel to Shopify. There will be no problem with the installation when you follow the steps in the same order.
TikTok Business account creation
You can go to the TikTok for business website and click the create now button. You can make the account using your email address. You need to get a verification code from your email inbox for account creation.
It is also essential to accept the term and conditions of the company. The company may ask for some other details also. You have to give your address, time zone, and business name.
Connect your TikTok business account and Shopify store
It is an easy process for people who can operate the admin panel of Shopify. You have to go to the admin panel by giving your id and password to the back-end of Shopify. You can go to the app section of the store.
You can write TikTok ads in the search bar to locate the app for the connection. You can install the app and let it be part of your sales channel. Once the app is ready, you can connect it to the Shopify store using the setup wizard.
A setup button will appear when you open the app for the first time. You may have to put the same ID and password you used to make the TikTok business account. When the details are correct, the app will show a button o complete the Shopify connection with the Tiktok Business.
TikTok Pixel ID generation
When you have put all the details, you can go back to the TikTok app on Shopify. You can go to the customer data sharing and set the level to maximum sharing. It will generate the TikTok pixel ID.
How to check if the TikTok Pixel is working correctly on the Shopify store?
You can verify the working of the TikTok pixel by installing the TikTok Pixel helper Chrome extension.
It is an essential part of the answer when someone asks how to install TikTok pixel to Shopify. This app will detect the TikTok pixel installation and let you know if it works perfectly.
Supported TikTok Pixel Events via the Shopify app
There are many events in the pixel that does not relate to the Shopify store. Seven TikTok Pixel events are specifically designed for the Shopify stores. The most used event is adding the payment information.
You can also get data for add-to-cart and payment completion. When someone initiates checkout or completes registration, you can collect their data. When someone searches for some content on your website, the pixel will record that data.
It will provide details if the person found what he was looking for on the website. This tool can also help you form the content strategy according to the audience’s demand.