Pinterest Ad Formats, Specs & Sizes [in 2022]

There are multiple Pinterest ad formats that you have to know about if you want to start to advertise on Pinterest.

If you want to use Pinterest ad formats, specs and sizes properly, here is a valuable guide you can follow to make the most out of these content formats below.

Pinterest Ad Formats & Types of Pinterest Ad Formats

In case you weren’t aware, there are six Pinterest ad formats, specs, and sizes. Here they are:

  •  Standard pins and ads: content format used for single images
  •  Standard width video pins and ads: content format used for videos that features the same measurements found in standard pins and ads
  •  Max width video ads: a paid Pinterest content format for videos that can be expanded on mobile users’ Pinterest timelines
  •  Carousel pins and ads: content format that can hold several photos and can be viewed by swiping them
  •  Shopping ads: content format that displays one image at once
  •  Collection pins and ads: content format that features one large photo on top of three tinier photos
  •  Idea pins: content format that appears as a collection of custom text, clips, lists, and photos in one pin

Using the right content format and knowing how to use them properly guarantees you can create the best pins to attract your target audiences. With that said, here are individual guides for the specs and sizes of the following Pinterest content formats.

Pinterest Static Ad Specs and Sizes

Recommended size of content: 2:3 aspect ratio / 1000 by 1500 pixels

  •  Supported photo file formats: PNG / JPEG

Do note that uploading content that’s bigger than the suggested dimensions will result in your photo getting broken off in other Pinterest timelines.

  •  Number of characters for title: maximum of 100 characters
  •  Number of characters for description: maximum of 500 characters

Although you can enter up to 100 characters for a pin’s title, only the first forty characters will likely pop up in people’s Pinterest timelines.

This varies on the device used by a Pinterest user. And even though it’s optional to put a description, putting an optimized one guarantees that your pin reaches your target audience.


Pinterest Standard Width Video Ad Specs and Sizes

As stated above, Standard Width Video Pins and Ads utilize the same specs and sizes as Static Ads and Pins. Of course, you would need to take note of extra details since you’ll be using a video format in place of a photo. Here are the exact details:

  • Recommended size of content: must be smaller than 1:2 and over 1.91:1. Ideally, you should size your content into a square with a 1:1 format or a vertical ratio with either a 2:3 or 9:16 ratio
  •  Supported video file formats: .mp4, .mov / .m4v.
  •  Supported video encoding: H.264 / H.265.
  •  Maximum allowed video file size: 2 GB
  •  Allowed video duration: At least four seconds and at most fifteen minutes
  •  Number of characters for title: maximum of 100 characters
  •  Number of characters for description: maximum of 500 characters

Pinterest Max. Width Video Ad Specs and Sizes

  •  Recommended size of content: must be a square with a 1:1 ratio or have a widescreen format with a 16:9 ratio
  •  Supported video file formats: .mp4, .mov / .m4v.
  •  Supported video encoding: H.264 / H.265.
  •  Maximum allowed video file size: 2 GB
  •  Allowed video duration: At least four seconds and at most fifteen minutes
  •  Number of characters for title: maximum of 100 characters
  •  Number of characters for description: maximum of 500 characters

Pinterest Carousel Ad Specs and Sizes

  •  Recommended size of content: 1:1 or 2:3 ratio
  •  Supported photo file formats: PNG or JPEG
  •  Maximum allowed photo file size: 32 MB for each photo
  •  Allowed number of images: At least two images and at most five images
  •  Number of characters for title: maximum of 100 characters
  •  Number of characters for description: maximum of 500 characters


Pinterest Shopping Ad Specs and Sizes

Shopping ads follow the same specifications and sizes mandated by static Pinterest Pins and ads.

Recommended size of content: 2:3 aspect ratio / 1000 by 1500 pixels

  • Supported photo file formats: PNG / JPEG
  • Number of characters for title: maximum of 100 characters
  • Number of characters for description: maximum of 500 characters

Pinterest Collection Ad Specs and Sizes

As previously mentioned, Pinterest collection ads and pins can be either images or videos. With that said, here are the specifications and sizes you should note for collection pins with static photos:

  • Recommended size of content: 1:1 or 2:3 for hero or primary image, 1:1 or 2:3 for secondary images
  • Supported photo file formats: PNG or JPEG
  • Maximum allowed photo size: 10 MB

Preferably, you should set the secondary images with a 1:1 ratio to ensure they appear properly in other Pinterest feeds. Meanwhile, here are the guidelines you should consider when posting a collection pin with a primary video or video hero:

  •  Recommended size of content: 1:1 or 2:3
  •  Supported video file formats: .mp4, .mov / .m4v.
  •  Supported video encoding: H.264 / H.265.
  •  Maximum allowed video file size: 2 GB
  •  Allowed video duration: At least four seconds and at most fifteen minutes

Now, here are the general specs you should consider for other aspects of your Pinterest Collection Pins:

  •  Number of characters for title: maximum of 100 characters
  •  Number of characters for description: maximum of 500 characters

Pinterest Idea Ad Specs and Sizes

Again, Idea Pins can comprise videos, images, lists, and many more.

If you want to utilize an Idea Pin, do take note that these are the required Pinterest ad formats, specs and sizes for both photos and clips to be used in Idea Pins:

  •  The recommended size of content: no limitations (by default, the aspect ratio for Idea Pins is 9:16)
  •  Supported image file formats: .BMP, .JPEG, .PNG, .TIFF, .WEBP.
  •  Supported video file formats: MP4, .M4V. .MOV (only available through iOS and Android)
  •  Maximum allowed file sizes: preferably 1 GB; 16 MB for Android and iOS; 20 MB for photos, and 100 MB for videos on web platforms
  •  Supported video encoding: H.264 / H.265.
  •  Allowed video duration: must be around three seconds to one minute
  •  Recommended resolution: 9:16 ratio / 1080 by 1920 pixels
  •  Number of characters for title: maximum of 100 characters
  •  Number of characters for on-page screen area: maximum of 250 characters
  •  Safe zone requirements (used to let users easily view your pins on various devices):
  •  Top area: 270 pixels
  •  Left area: 65 pixels
  •  Right area: 195 pixels
  •  Bottom area: 440 pixels

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