If you want to use Pinterest to increase traffic to your website, it’s crucial for you to know the ins and outs of the Pinterest algorithm. After all, there’s more to Pinterest than simply crafting beautiful, eye-catching pins. With that said, you should highly prioritize learning the Pinterest algorithm.
What is the Pinterest Algorithm?
Pinterest is classified as a visual search engine, unlike other social network platforms. So, as a visual search engine, you’d need to optimize your content to ensure they reach your target audiences. This is where the Pinterest algorithm pops in, which is responsible for displaying a multitude of pins in different Pinterest users’ Smart Feeds.
Learning the Pinterest algorithm works is crucial if you want to properly utilize the platform. If you finally know how to do so, your published pins can gain more popularity, allowing you to drive more traffic to your website. And if you manage to do this for every pin, each pin you post onwards will continue to create traffic for extended periods.
How Does the Pinterest Algorithm Work?
You now know why it’s vital to understand the Pinterest algorithm. But how does the Pinterest algorithm work, anyway? Well, as stated above, Pinterest includes a Smart Feed where users can see various pins. This smart feed works similarly to the home feeds you see on other social media sites, such as Facebook.
As expected, the Pinterest algorithm is in charge of the content being displayed in a Pinterest user’s Smart Feed. And since Pinterest is considered a visual search engine, the content published on the site will be ranked based on the algorithm’s ranking factors.
Most Important Factors in the Pinterest Algorithm
Various factors are involved in determining how particular content gets ranked in Pinterest Smart Feeds. But currently, there are four primary determining factors that affect the platform’s search engine algorithm. Here they are:
- Quality of the domain
Similar to search engines like Google, Pinterest also examines the quality of the URLs you provide in your pins. The quality of your URLs significantly depends on the number of users visiting the domains you provide and how often they do so.
It will take some time before the platform finally gives a high score for the domains you link to your pins. Luckily, you can increase the quality of your domain by using a business account and claiming your website. In addition, you can also allow rich pins in the platform to further increase the quality of your domains in the platform.
- Quality of the pin
The quality of the pins you also publish matters. The quality of pins is based on their popularity and if it’s up-to-date with the latest trends. For instance, if many users are viewing, clicking, saving, or commenting on your pins, they’re definitely considered high-quality pins.
The pins you publish will first hit the Smart Feeds of your followers. If they are immensely satisfied with your content, your pins will get distributed to other Pinterest users who might also like your content. If you want more users to engage with your pins, here are a few tips you can consider to make attractive pins:
- Use high-resolution images
- Follow the recommended 2:3 aspect ratios for your pins
- Use the correct photo size for your pins
- Whenever possible, make sure to add clear and concise titles to your photos
- Quality of the pinner
Pinner quality is another essential factor considered in the Pinterest algorithm. Your score as a creator or pinner is based on your trustworthiness, which is built on the following criteria:
- Your frequency of publishing pins
- Your frequency of communicating with fellow Pinterest users
- The number of engagements your pins obtains
- Relevance of the topic
Finally, the last most important factor included in the Pinterest search algorithm is the relevance of your topic. Once you publish a pin, the platform will put it under a particular category for the users interested in the said category. A pin gets assigned to a specific topic through a set of keywords.
This is where Pinterest SEO and keyword planning come in handy. If you want your pins to reach your target audiences, you have to ensure that you use the correct keywords for your pins. Furthermore, you must also make sure that you put your keywords in the correct places.
Don’t just settle in placing your keywords in your pins. After all, you can also put them on your created Pinterest boards. You can also place keywords in places such as your profile’s business name, description, and username if you want to further optimize your content.
Pinterest Algorithm changes in 2022
Like any other search engine, ranking factors regularly change on Pinterest. For example, Pinterest now also keeps track of the content you re-pin when scoring you as a pinner. With that said, make sure to re-pin high-quality pins if you want to maintain an excellent pinner score on the platform.
Pinterest now also gives importance to unique pins containing topics that have never been posted on the platform. To add, the platform now gives more preference to pinners who post few pins with high-quality content than those who post multiple but mediocre pins.
Aside from that, Pinterest also recently introduced Controllable Distribution. This newly introduced algorithm varies the content shown in users’ Smart Feed, allowing them to receive content they have never seen before, but may likely be interested in.
So, besides taking note of the primary ranking factors above, be sure to take note of these new changes in the platform as well. That way, you can make the most out of Pinterest’s features and use them to drive more traffic to your website or blog.