In this Pinterest advertising tutorial, we are going to cover everything you have to know about Pinterst idea ads: specs, best practices and how to set up a Pinterest idea ad campaign.
Pinterest Idea Ads Overview
Every Pinterest business account keeps its boards visually aesthetic and its Pinterest presence is ultimately pristine making the competition overwhelmingly tight. This game-changer is called Pinterest Idea Ads.
In 2021, Pinterest launched its video-first feature called “Idea Pins”.
It aims to let the creator community share their stories by using videos, music, voice-over, artistic editing tools, stickers, and more with up to 20 pages per pin. This feature kind of resembles TikTok Stories, Insta Reels, and Youtube Shorts.
This year, Pinterest is making its way to the advertisers and they call it “Idea Ads”. They are allowing the brands and businesses to get in touch with the prospective audiences thru this TikTok-like, Story-like ad format.
Just like other social media platforms’ short video-first clip format, Idea Pins can be crafted by either marketers or collab between a brand/business and a creator who are working together. As per Pinterest’s lingo, “Idea ads with the paid partnership”.
Pinterest Idea Ads Specs
As to the design, there’s no complicated rule to follow in creating your idea ad, but, just take note of the following.
- The aspect ratio of 9:16
- File Types accepted:
- For the Photos: .BMP, .JPEG, .PNG, .TIFF, .WEBP.
- For the Videos: .MP4, .MOV, .M4V.
- The Idea Add title must be up to 100 characters.
- The maximum file size is 16MB both for iOS and Android. Video length must not be more than 60 seconds.
- The recommended pixel size is 1080×1920
Where are Pinterest Idea Ads Available?
Pinterest idea ads with paid partnerships are only available to the Pinterest Business Accounts in the following countries: Austria, Australia, Brazil, Canada, Switzerland, Germany, Spain, France, United Kingdom, Ireland, Italy, Japan, Mexico, New Zealand, Sweden, United States.
How to Create Pinterest Idea Ads?
You can create Pinterest idea ads either via Mobile App or Desktop.
- Log into your Pinterest ads manager account (On your Desktop or Mobile App)
- Click Create in the top menu.
- Select Create ad.
- Create your campaign.
- Click Select Pins ( for mobile app) or Create Idea Pin (for the desktop) for your ad, filter by format type, and select Idea.
- Select your Idea Pin.
- Add the important details such as destination URL, pin title, and preview the ad.
- Click Publish.
Pinterest Idea ads with Paid Partnerships
When we talk about paid partnership, it just simply means that this idea ad was a paid partnership between the content creator and the business or brand. This is more of a win-win partnership between the two.
The content creator can be a social media personality with a huge number of followers or celebrities or anyone with a huge fanbase. T
he creator can tag the business that they partnered with, on the Idea ad. When the pinners see the Idea Ads, they will see the “profile photo” of the creator with a label marked as “Paid Partnership”, and then visit the destination URL or the link provided by the brand or business.