Creating and sharing ads showcasing your company’s products and services is an essential part of any business strategy. However, keeping track of all of your company’s advertisements across different social media platforms can get tricky as your company grows and expands over time.
This is where a savvy site like Pinterest comes into play with built-in features like its Ads Manager. But what exactly is Pinterest Ads Manager, and how can your business access this feature? This Pinterest ads tutorial will give you all of the essential details you need to make this tool work for you.
What is the Pinterest Ads Manager and where you can access it?
Pinterest Ads Manager is the space where businesses like you can create, manage, and gather data on their Pinterest Ad campaigns. Pinterest designed the Ad Manager with the hope that it would be a one-stop-shop for businesses using Pinterest ads.
To simplify the process, Pinterest has built the Ads Manager directly into your business account. You can find it by looking for the ‘Ads’ menu option, or by visiting the manager directly at ads.pinterest.com.
How to set up a Pinterest Ads Manager account?
In order to create an Ads Manager account, you will first need a business account on the site. From there, you can create up to 10 different ad accounts that connect to your business account, which you can organize in whatever way makes sense for your company’s needs.
To create your first Pinterest ads manager account:
- Click the Ads menu in the top, left-hand corner of your business account page. Then choose the Overview option. This will open the Ads Manager.
- Click the Arrow next to your name, and select the option to Create new ad account.
- choose a name for your ad account, and select your country.
- Click ‘Set Up Billing.’ You may be prompted to read and accept Pinterest’s advertising agreement.
- Add your payment information for your new ad account.
- Be sure to save your account.
Once you have set up a variety of different ad campaigns, you have the ability to group as many of them as you wish into “ad groups” based on their overall theme. This means that all of your ads for new product launches, for example, could be stored together; while your holiday-themed sale ads are in a separate group.
How to Add Employees to Your Pinterest Ad Account?
Pinterest gives you the ability to add and manage which employees have access to your account. This enables you to assign your employees specific roles with regards to your individual ad campaigns.
To add employees to the Pinterest ad account:
- Log in to your business account. Be sure that the employees you wish to add also have their own Pinterest business accounts.
- Click the arrow in the top-right hand corner of your screen.
- Choose ‘Business Access’ from the options that appear in the menu.
- Select ‘Employees,’ then click ‘Add Employee.’
- Enter the emails of whichever employees you want to add, then click ‘Add Employees.’
- Click ‘Assign Ad Accounts,’ to finish this process and designate which roles you want each employee to have.
As an alternative to this process, you can also look for the ‘Add accounts’ option in the left-side navigation within your business account. Once you select an ad account, you should see the option to ‘Assign employees,’ and can follow steps 5 and 6 above to give employees access.
How to add payment methods to the Pinterest ad account?
Pinterest requires up-to-date payment information in order to use the Ads Manager. This information can be added or updated from within your business account. To do so:
- Click ‘Ads’ at the top of the screen.
- Navigate to the ‘Billing’ section, then select ‘Payment settings’ from on the left-hand side.
- Select ‘Billing Information’ and enter your billing address and credit card information when prompted.
- Save these changes before you exit.
Pinterest accepts most major credit cards, including American Express, Visa, Mastercard (excluding Maestro cards) and Discover (US only). Additional payment methods include JCB (Japan only) and direct debit payments via Klarna (Germany only). Pinterest does not accept prepaid cards, PayPal, or any other forms of payment beyond those listed above.
Things to Remember
Pinterest Ads Manager is an essential tool available to manage your ad campaigns on its platform.
To properly harness the many features available within this tool, be sure to take the time to properly set up your account, organize your campaigns, and delegate roles to your employees as needed. As you go about this process, be sure to refer back to this page as needed, to ensure everything goes smoothly!