How to Start To Advertise on Pinterest? [in 2022]

From 322 million to 442 million active users, which is 37% year-on-year, Pinterest is one of the fastest-growing social media platforms making it the 14th world’s largest social network. Pinterest is one of the most underrated social media platforms for branding & marketing.

In this Pinterest ads tutorial, we are going to explain the basics of Pinterest advertising and explain how to start to advertise on Pinterest.

Why You Should Advertise on Pinterest?

Pinterest is more than just picture-loaded boards and fancy images, it is a full-funnel marketing channel. It is more than just a fun social media platform that people use as leisure time or when they are bored, it works as an alternative search engine.

Pinterest is a platform showcasing tons of inspirations that help users discover and share new ideas. It is a powerful marketing tool that clearly understands its audience. If you are new to the digital business and want to develop your brand awareness and effectively advertise and boost traffic, Pinterest is the perfect place to be.

A lot of businesses work hard just to create their unique exposure to the popular social media networks today. And Pinterest is the perfect place for brands, and a great avenue for online businesses to showcase inspiration.

Just typing in one single word in the search box results in tons of pinned images on the feed and becomes part of Pinterest’s core demographics, making it an effective method to attract traffic to your product page or landing page, and fortunately convert as a successful sale.

Pinterest Ad Formats

Pinterest is a place wherein users just go there either to look for inspiration or to simply purchase a product. For example, when you type in one particular product in the search box, you will see all the related visuals in a feed and might notice 3 to 4 related pins. That is what a simple Pinterest ad looks like. But, I’ll go deeper into the different Pinterest ad formats that you might want to use for your brand.

Standard Pin

A standard Pinterest Ad typically looks just like a mere Pin. The ideal measurement should be 1000 pixels by 1500 pixels or an image with a ratio of 2:3. The file should be either Jpeg or Png.

Carousel Ad

A carousel ad is likely to appear like a mini slideshow. It consists of 3 to 5 png or jpeg files with a ratio of 2:3 or 1:1 that people swipe through. It must appear with a short description of up to 500 characters. But, take note that the first 50 characters of the description are the most crucial ones.

Video Pins Ad

A Pinterest Video ad expands across the user’s whole feed. This type of ad format works well for services demo or showing a video snippet of how-to tutorials. with a maximum file size of 2 GB, the accepted file types are .mp4, .mov, and .m4v. It should last from 4 seconds to 15 minutes. The suggested aspect ratio must be 1:1 or vertical 2:3 or 9:16. The title should be a maximum of 100 characters with the first 35 characters as the most crucial one.

Shopping Pins

This type of ad features a video or image that let the Pinterest users shop through Pinterest. The pin measurement should be 1000 pixels by 1500 pixels or an image with a ratio of 2:3. The file should be either Jpeg or Png. This is perfect for pins intended for an e-commerce site.

App Install Pins

If you are an app developer and want to get a successful installation through Pinterest, then this type of ad is the best for you. App Install pins let the Pinterest user download and install your app without leaving Pinterest.

How to Start Running a Pinterest Ad Campaign?

First of all, you need to have a “Business Account” on Pinterest. Once you are inside the page, just do the following steps.

  1. Click the + sign at the upper right of the page.
  2. Click the “Create Ad” from the menu.
  3. And then click the “Ads” on the left side.
  4. Select the pins you want to advertise. You can filter which format you want to advertise.
  5. Once you have selected a particular pin for the ad, click “Review Selected Pins” and then add the necessary details to your ad.
  6. Click Launch. Right after you click Launch, your selected Pin will be reviewed by the staff to ensure that it followed Pinterest’s advertising guidelines.

Pinterest Ads Costs

It is important to know what your goal is before you create an advertisement on Pinterest. There are three choices: Boosting engagement, building brand awareness, or increasing traffic to your website.

Expect to set a budget and pay between $2 to $5 impression if you are building brand awareness, between $0.10 to $1.50 per engagement for the pin boosting, and lastly between $0.10 and $1.50 per engagement for driving web traffic.

Planning to promote your brand or business on Pinterest is a great idea. So, if you are a brand or business that aims to gain more traffic and brand awareness in this modern internet-shaped world, then Pinterest should have a spot on your radar.

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