Millions of people all over the globe flock to Pinterest for a variety of reasons. As a result, it is a great channel to promote your business. If you are not yet doing it then what are you waiting for?
In this Pinterest tutorial, we are going to show you how you can use Pinterest for business.
Why should you use Pinterest for business?
Perhaps, the best reason to use Pinterest for your business is that it has over ten million unique views. Surely, one or more of those people will have an interest in what you have to offer. As a matter of fact, Pinterest can drive even more traffic than other social media platforms such as Facebook and Twitter.
Believe it or not, Pinterest users are pretty active and they would be more than happy to share your Pinterest boards when they find them worth sharing.
Hence, don’t be surprised if you come across people who found out about your brand on Facebook even if you did not share it there but someone else actually did.
Pinterest is a nice place to discover what’s hot and what’s not. In fact, you can find out right away what makes your followers happy so you can make the necessary adjustments as soon as you see what they are following.
How to use Pinterest for business?
There is a huge amount of people on Pinterest who made a purchase based on what they saw there so now would be the best time to use Pinterest for your brand.
It is no secret you should start by making a Pinterest account that will catch the eye of your audience. You can start by uploading some nice photos and then writing a pretty good description of your brand.
Create a Pinterest business account and pin actively to grow an organic following
While it is good for your Pinterest account to have plenty of followers, you don’t necessarily need to have that many. The next thing to do would be to post relevant pins for your targeted audience.
It will only be a matter of time before you will even reach those people who are not following you because of the impact of your pin so make sure that it is an enlightening one.
While making your pin description, make sure you use several keywords that are related to your brand. You can put yourself in the shoes of those who are searching on Pinterest. Better take advantage of the maximum number of characters you can put in your description and put a ton of keywords but don’t make it that long.
Another way to gain organic traffic would be to join a group board. This is a familiar strategy for beginners in the past and now, it is still a popular way to get noticed. All group boards have members who can add their own pin but you need to follow the rules set by the moderator in order to avoid getting thrown out of the board.
Run Pinterest Ads
There are many ways that you can advertise on Pinterest including shopping pins and video pins.
As eye-catching as video pins are, you can convey your message within seconds. On the other hand, idea pins would allow you to put numerous images and videos into one pin in case you can’t decide what type of pin you will use.
Sell Products via Pinterest
Many people sell on Pinterest and the first thing to do would be to create an online store many e-commerce websites allow you the opportunity to do so without any cost.
After that, set up a Pinterest business account and this will even connect to your online store and unlock a lot of other features. Now, you need to set up Pinterest boards and organizing them is important so you can attract as many people as possible.
Once you lay out your online store, you must post product pins which are basically tagging them and putting in all the necessary information.
The good news is that there is a way to boost your pins which is similar to boosting Facebook posts. Yes, it would result in even more views for your pins as the tool lets you review your budget and campaign goals.