What is a YouTube Brand account & How Does It Work? [in 2022]

Are just starting out with YouTube, and have no idea what a YouTube brand account is?

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No worries, in this YouTube tutorial, we are going to explain what a YouTube brand account is and how a YouTube brand account works.

Without further ado, let’s dive in.

What is a brand account on YouTube?

A YouTube brand account is different from a personal Google account and is specifically designed for brands and businesses.

If you link a YouTube channel to a YouTube brand account, the YouTube channel can be accessed via multiple Google Accounts. Also, you can manage all of your YouTube channels via one Google Account.

How does a YouTube brand account work?

There are a couple of reasons that a YouTube brand account can be helpful:

  • You want to give YouTube channel access to other people but not to your Google account
  • You want to separate your Google account from your YouTube channel. This way, you don’t have to show your email address or your name on the YouTube channel
  • It is also helpful if you have multiple YouTube channels and you want to manage them under one Brand account

How to check if you have a YouTube brand account already?

It is not that obvious if you have already created a YouTube brand account or not.

Fortunately, it is really easy to check if you have one:

  1. Open this link: https://myaccount.google.com/brandaccounts
  2. Make sure you view this page via the right Google account.
  3. Have a look at the Your Brand Account section.

If you don’t see this section, it probably means that you haven’t set up a YouTube brand account yet.

YouTube Brand Account vs personal Account

The main difference between a YouTube brand account and a personal YouTube account is that the brand account should be created for companies that manage multiple YouTube channels and also if they want to add access to multiple people.

A personal YouTube account can only be connected to one YouTube channel as an owner.

How to set up a YouTube brand account?

We have a separate tutorial, where we go through the process of setting up a YouTube brand account. You can check out the tutorial here:

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