{"id":287,"date":"2020-09-29T11:18:15","date_gmt":"2020-09-29T11:18:15","guid":{"rendered":"https:\/\/roihacks.com\/?p=287"},"modified":"2022-02-06T11:49:47","modified_gmt":"2022-02-06T11:49:47","slug":"on-facebook-listings-custom-audience","status":"publish","type":"post","link":"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/","title":{"rendered":"On-Facebook Listings Custom Audience Explained [in 2020]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the newest types of <a href=\"https:\/\/roihacks.com\/facebook-custom-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Audiences<\/a> you can create in your Facebook ad account is the <strong>On-Facebook Listings Custom Audience<\/strong>.\u00a0 If you have a product catalog set up and people view products in that catalog regularly, this is a custom audience you should definitely take advantage of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have no idea how this Custom Audience works, don\u2019t worry, in this tutorial we are going to share everything you have to know about the On-Facebook Listings Custom Audience, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to create a Facebook Custom Audience from people who viewed products in your product catalog?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What type of segmented audiences can you create from this Custom Audience?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to leverage the On-Facebook Listings Custom Audience to get more sales?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other Engagement Custom Audiences you could experiment with.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the end of the article, we will also answer some of the most frequently asked questions related to the On-Facebook Listings Custom Audience.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#How_to_create_an_On-Facebook_Listings_Custom_Audience\" title=\"How to create an On-Facebook Listings Custom Audience?\">How to create an On-Facebook Listings Custom Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#Types_of_On-Facebook_Listings_Custom_Audiences_you_can_create\" title=\"Types of On-Facebook Listings Custom Audiences you can create\">Types of On-Facebook Listings Custom Audiences you can create<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#How_to_leverage_On-Facebook_Listings_Custom_Audiences\" title=\"How to leverage On-Facebook Listings Custom Audiences?\">How to leverage On-Facebook Listings Custom Audiences?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#On-Facebook_Listings_LAA\" title=\"On-Facebook Listings LAA\">On-Facebook Listings LAA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#Retargeting_Product_Catalog_Custom_Audience\" title=\"Retargeting Product Catalog Custom Audience\">Retargeting Product Catalog Custom Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#Other_Engagement_Custom_Audiences_you_should_test\" title=\"Other Engagement Custom Audiences you should test\">Other Engagement Custom Audiences you should test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#Frequently_Asked_Questions_%E2%80%93_On-Facebook_Listings_Custom_Audience\" title=\"Frequently Asked Questions &#8211; On-Facebook Listings Custom Audience\">Frequently Asked Questions &#8211; On-Facebook Listings Custom Audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#Can_you_retarget_people_who_browsed_your_Facebook_product_catalog\" title=\"Can you retarget people who browsed your Facebook product catalog?\">Can you retarget people who browsed your Facebook product catalog?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/#Can_you_use_On-Facebook_listings_with_Instagram_Shops\" title=\"Can you use On-Facebook listings with Instagram Shops?\">Can you use On-Facebook listings with Instagram Shops?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_an_On-Facebook_Listings_Custom_Audience\"><\/span><b>How to create an On-Facebook Listings Custom Audience?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The process is similar to creating other Engagement Custom Audiences, if you have a product catalog already set up on Facebook, you only need to create a Custom Audience to be able to target these people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t set up a Facebook product catalog yet, you can check out our how-to guide here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are all the steps to create the On-Facebook Listings Custom Audience:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the <a href=\"https:\/\/www.facebook.com\/adsmanager\/audiences\" target=\"_blank\" rel=\"noopener noreferrer\">Audience<\/a> page of your Facebook Business Manager. Make sure that you are in the right Ad account. (You can change it in the upper right corner.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the blue button \u2018Create Audience\u2019 then on \u2018Custom Audience\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In this new window, you can choose the source of your Facebook Custom Audience. Click on \u2018On-Facebook Listings\u2019<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-289 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Select-On-Facebook-Listing-Custom-Audience.png\" alt=\"Select On-Facebook Listing Custom Audience\" width=\"445\" height=\"466\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Select-On-Facebook-Listing-Custom-Audience.png 445w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Select-On-Facebook-Listing-Custom-Audience-286x300.png 286w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">4. First, you can choose between an ALL and ANY condition which will define if the On-Facebook Listing Custom Audience you are creating will include all the audiences you list or just those people who meet all of the criteria you specify.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">5. Choose the Facebook page where you have set up the product catalog<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">6. You can choose between two conditions that will define the Custom Audience exactly (as explained in the next paragraph)<\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-288 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-On-Facebook-Listing-Custom-Audience.png\" alt=\"Create On-Facebook Listing Custom Audience\" width=\"671\" height=\"424\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-On-Facebook-Listing-Custom-Audience.png 745w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-On-Facebook-Listing-Custom-Audience-300x190.png 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">7. If you have more Facebook pages for a brand, you can of course combine them together by clicking on the \u2018Include more\u2019 button and specifying a second condition with another Facebook page<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">8. In the next field, add a descriptive name and you can also add a description to the audience if you want.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">9. Last but not least, check one more time if the conditions and criteria are set in the right way and if everything is correct then click on \u2018Create Audience\u2019<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_On-Facebook_Listings_Custom_Audiences_you_can_create\"><\/span><b>Types of On-Facebook Listings Custom Audiences you can create<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t really have a lot of options to create different types of On-FB listings Custom Audiences as you can only create two types of Custom Audiences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who viewed a product in your Facebook catalog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who messaged about certain products in your Facebook product catalog<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can keep these users in the Custom Audience up to 180 days. This is a dynamic timeframe which means that if a user views a product again, the 180 day period will start over and he or she will remain in the audience at least for 180 extra days.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_leverage_On-Facebook_Listings_Custom_Audiences\"><\/span><b>How to leverage On-Facebook Listings Custom Audiences?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have created your On-Facebook Listings Custom Audience, you can either use it for retargeting these users with a conversion-focused message or if you have many users who viewed products in your Facebook catalog then you can create Lookalike Audiences from them using the Product Catalog Custom Audience as the source audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"On-Facebook_Listings_LAA\"><\/span><b>On-Facebook Listings LAA<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest, creating Lookalike Audience from On-Facebook Listing Custom Audience is not the best quality LAA you can create. As just because someone checks out your Facebook catalog, it doesn\u2019t mean they are likely to buy from you. But at least it is good to know that you have this option as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get more details about what Lookalike Audiences are and how to create them, check out these guides:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/roihacks.com\/facebook-lookalike-audiences\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Beginner Guide to Facebook Lookalike Audiences<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/roihacks.com\/create-a-facebook-lookalike-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How to create Lookalike Audiences<\/span><\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Retargeting_Product_Catalog_Custom_Audience\"><\/span><b>Retargeting Product Catalog Custom Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are running retargeting campaigns and you have a Facebook catalog set up, there is no reason why you shouldn\u2019t add On-Facebook Listings Custom Audiences to a new ad set in your Facebook retargeting campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would suggest you creating separate Facebook ad sets in your retargeting campaigns for these Product Catalog Custom Audiences as then you will be able to measure back if this custom audience is delivering similar, better, or worse results than other retargeting audiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_Engagement_Custom_Audiences_you_should_test\"><\/span><strong>Other Engagement Custom Audiences you should test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, it is really easy to create Engagement Custom Audiences on Facebook and retarget the users right aways with these Custom Audiences. That is the reason, you can try all the other types of Facebook Custom Audiences that are created from engagements with your Facebook or Instagram content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the list of the currently available Engagement Custom Audiences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/roihacks.com\/facebook-video-views-custom-audiences\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Custom Audiences from people who watched any of your videos on Facebook or Instagram<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audiences from people who opened or submitted one of your FB Lead forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audiences from people\u00a0 who interacted with one of your Facebook events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audiences from people who opened on of your Instant Experience on FB or IG<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/roihacks.com\/facebook-page-engagement-custom-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Custom Audiences from people who engaged with your Facebook page or posts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audiences from people who interacted with one of your products in a Facebook or Instagram Shopping experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/roihacks.com\/instagram-engagement-custom-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Custom Audiences from people who visited your Instagram Business page or engaged with any of your Instagram post<\/span><\/a><\/li>\n<\/ul>\n<p><strong>You can also check out this tutorial on Facebook Custom Audiences:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"The ULTIMATE Facebook Custom Audience Tutorial 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QIJ15tLPT9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_%E2%80%93_On-Facebook_Listings_Custom_Audience\"><\/span><span style=\"font-weight: 400;\">Frequently Asked Questions &#8211; On-Facebook Listings Custom Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1601378237034\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_you_retarget_people_who_browsed_your_Facebook_product_catalog\"><\/span>Can you retarget people who browsed your Facebook product catalog?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you can retarget them by using Product Catalog or as it is officially called On-Facebook Listings Custom Audience. You can not only retarget people who viewed a certain product but also people who messaged you from the catalog page to get information about a product.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1601378266008\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_you_use_On-Facebook_listings_with_Instagram_Shops\"><\/span>Can you use On-Facebook listings with Instagram Shops?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, you have to use Shopping Custom Audiences for that. More information on how that works, and how to set up Shopping Custom Audiences on Instagram can be in our tutorial about Shopping Custom Audiences.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>One of the newest types of Custom Audiences you can create in your Facebook ad account is the On-Facebook Listings Custom Audience.\u00a0 If you have a product catalog set up and people view products in that catalog regularly, this is a custom audience you should definitely take advantage of. If you have no idea how &#8230; <a title=\"On-Facebook Listings Custom Audience Explained [in 2020]\" class=\"read-more\" href=\"https:\/\/roihacks.com\/on-facebook-listings-custom-audience\/\" aria-label=\"Read more about On-Facebook Listings Custom Audience Explained [in 2020]\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25],"_links":{"self":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/287"}],"collection":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":4,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/287\/revisions"}],"predecessor-version":[{"id":3820,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/287\/revisions\/3820"}],"wp:attachment":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/tags?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}