{"id":4242,"date":"2022-02-20T09:55:57","date_gmt":"2022-02-20T09:55:57","guid":{"rendered":"https:\/\/roihacks.com\/?p=4242"},"modified":"2023-09-09T13:55:03","modified_gmt":"2023-09-09T13:55:03","slug":"boost-a-linkedin-post","status":"publish","type":"post","link":"https:\/\/roihacks.com\/boost-a-linkedin-post\/","title":{"rendered":"How To Boost a LinkedIn Post? [in 2022]"},"content":{"rendered":"<p>Boosting a LinkedIn post is a quick way to ensure your content is seen by more eyes, increasing shareability and traffic.<\/p>\n<p>In this <a href=\"https:\/\/roihacks.com\/linkedin-ads-tutorials\/\">LinkedIn advertising tutorial,<\/a> we are going to show you how to boost a LinkedIn post step by step.<\/p>\n<p>If you prefer to watch a video tutorial on<strong> how to boost a LinkedIn post<\/strong>, check out this tutorial:<\/p>\n<p><iframe loading=\"lazy\" title=\"How to Boost a Post on LinkedIn\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Ts_R2R_AkaM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/roihacks.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roihacks.com\/boost-a-linkedin-post\/#Can_you_Boost_a_LinkedIn_post\" title=\"Can you Boost a LinkedIn post?\">Can you Boost a LinkedIn post?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roihacks.com\/boost-a-linkedin-post\/#How_To_Boost_a_LinkedIn_post_step_by_step\" title=\"How To Boost a LinkedIn post step by step?\">How To Boost a LinkedIn post step by step?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roihacks.com\/boost-a-linkedin-post\/#What_kinds_of_LinkedIn_posts_can_you_boost\" title=\"What kinds of LinkedIn posts can you boost?\">What kinds of LinkedIn posts can you boost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roihacks.com\/boost-a-linkedin-post\/#What_campaign_objectives_are_available_for_LinkedIn_boost\" title=\"What campaign objectives are available for LinkedIn boost?\">What campaign objectives are available for LinkedIn boost?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Can_you_Boost_a_LinkedIn_post\"><\/span>Can you Boost a LinkedIn post?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, you can Boost your LinkedIn posts to reach a wider audience. LinkedIn offers several options for paid promotion, including Sponsored Content, message ads, text ads, and dynamic ads.<\/p>\n<p>Enhance your LinkedIn page postings with an advertising campaign to expand their reach. Choose a goal for raising your post, define the audience to which it will be shown, and set a budget and timetable for how long it will be boosted.<\/p>\n<p>These ads booster options deliver a promotion-like message to your target audience, but the options are different. Sponsored Content appears in a user&#8217;s feed as an organic post from one of their connections.<\/p>\n<p>Message ads share your message within the LinkedIn network alongside organic Content, building off the company page followers you&#8217;ve already grown. Boosted posts offer more targeting options than Sponsored Content and cost less money &#8211; but they generally have less reach.<\/p>\n<p>If you want to maximize your reach for minimal spending, go with Sponsored Content. But if you&#8217;re looking for broader distribution at a low price point, pick an ad that&#8217;s applicable for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Boost_a_LinkedIn_post_step_by_step\"><\/span>How To Boost a LinkedIn post step by step?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is how to boost a LinkedIn post:<\/p>\n<ol>\n<li>Find the post you&#8217;d like to promote in your Page&#8217;s Updates feed using the Admin view of your Page.<\/li>\n<li>To access the Boost post page, click the Boost button above the post.<\/li>\n<li>Determine an objective from the dropdown menu.<\/li>\n<li>Choose the sort of target audience for your campaign from the dropdown menu.<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Profile-based: <\/strong>Job roles and responsibilities, company industries, and industry categories are examples of target audience criteria.<\/li>\n<li><strong>Interests-based: <\/strong>Select criteria from member groups based on your stakes.<\/li>\n<li><strong>LinkedIn Audience template: <\/strong>Choose from a LinkedIn Audience template with pre-made targeting settings.<\/li>\n<li><strong>Saved audience<\/strong>: Pick an audience that you&#8217;ve already established.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Click View audience summary to see the targeting choices for a specific group.<\/p>\n<p>5. Strive to target your ideal audience.<\/p>\n<ul>\n<li>Select the language of your audience&#8217;s profile.<\/li>\n<li>Add the places where people may find your audience.<\/li>\n<li>Users may include or exclude more targeting criteria by adjusting their audience type.<\/li>\n<li>The audience may be saved by clicking the Save Audience button.<\/li>\n<li>Verify the advanced settings for Automatic Audience Expansion and LinkedIn Audience Network.<\/li>\n<li>Establish a lifetime appropriation and timetable.<\/li>\n<li>Select a payment account to charge.<\/li>\n<li>If you have Campaign Manager access or higher on numerous ad accounts connected to the LinkedIn Page, move onto this step.<\/li>\n<li>The system will establish a new ad account if you don&#8217;t already access a Campaign Manager campaign.<\/li>\n<li>Discover more about ad accounts that you may use to improve a Page post.<\/li>\n<\/ul>\n<ol start=\"9\">\n<li>Click <strong>Boost<\/strong>.<\/li>\n<\/ol>\n<p>Once you&#8217;ve boosted a post, a campaign will be created in your ad account with the selected campaign settings and ad. Boost_Post is the name of the campaign, which contains the objective and the date on which you boosted the post.<\/p>\n<p>Campaign Manager contains these tools: View campaign performance or modify campaign settings from your ad account. You may also make changes to the boosted post and campaign parameters from your LinkedIn Page.<\/p>\n<p>A LinkedIn post boosted from your Company page has a simplified campaign creation experience, but it also restricts the objectives, audience criteria, and available bid and budget choices. Create a campaign in Campaign Manager for comprehensive control.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_kinds_of_LinkedIn_posts_can_you_boost\"><\/span>What kinds of LinkedIn posts can you boost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not all of your LinkedIn Page&#8217;s content may be enhanced and artificially boosted for a wider audience.<\/p>\n<p>You can use these ad types to your advantage:<\/p>\n<ul>\n<li>Single-image ad<\/li>\n<li>Video Campaigns<\/li>\n<li>Event<\/li>\n<\/ul>\n<p>You&#8217;ll need admin access on your LinkedIn Page to boost a post.<\/p>\n<p>You won&#8217;t be able to boost posts that contain:<\/p>\n<ul>\n<li><a href=\"https:\/\/roihacks.com\/linkedin-polls\/\">LinkedIn Polls<\/a><\/li>\n<li>Documents<\/li>\n<li>Job ads<\/li>\n<li>Pulse articles<\/li>\n<\/ul>\n<p>The number of LinkedIn posts you can use to boost your page is more limited than the postings available to select as advertising when creating a campaign from the Campaign Manager.<\/p>\n<p>You&#8217;ll be able to browse existing content in Campaign Manager and pick your Page posts as sponsored content for the campaign if you create a campaign utilizing a Sponsored Content ad format.<\/p>\n<p>You may choose items with a single photograph, video, or job ad when looking at existing material.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_campaign_objectives_are_available_for_LinkedIn_boost\"><\/span>What campaign objectives are available for LinkedIn boost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several options for customizing your boosted post&#8217;s results based on your needs. You&#8217;ll be able to choose from various marketing goals to optimize the impact of your increased posting.<\/p>\n<p>When you boost a post on your LinkedIn Page, the options for accomplishing it are as follows:<\/p>\n<ul>\n<li><strong>Drive traffic to your page:<\/strong> Get more people to click on your landing page only accessible if your article includes a URL.<\/li>\n<li><strong>Increase awareness of your post:<\/strong> Increase the number of impressions for your content.<\/li>\n<li><strong>Get engagement on your post:<\/strong> Turn your post into a share-worthy or social-shareable piece of content by increasing the number of clicks and social actions it receives, such as likes, shares, comments, or follows.<\/li>\n<li><strong>Share your video post:<\/strong> You can get more people to watch your film with video views.<\/li>\n<li><strong>Increase awareness of your event:<\/strong> Increase the number of impressions on your event post.<\/li>\n<\/ul>\n<p>To improve, a goal will be suggested based on the post selected.<\/p>\n<ul>\n<li>You won&#8217;t pick Drive traffic to your page as an objective if you boost a post without a destination URL.<\/li>\n<li>You won&#8217;t select Share your video post as an objective if you boost a post without a video.<\/li>\n<li>You won&#8217;t be able to select Increase awareness of your event as an objective if you boost a post without an event.<\/li>\n<\/ul>\n<p>When you improve a post, the objectives that may be chosen are identical to those in Campaign Manager. It&#8217;s handy to understand the marketing goal while looking at important performance indicators or filtering the reporting dashboard by objective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boosting a LinkedIn post is a quick way to ensure your content is seen by more eyes, increasing shareability and traffic. In this LinkedIn advertising tutorial, we are going to show you how to boost a LinkedIn post step by step. If you prefer to watch a video tutorial on how to boost a LinkedIn &#8230; <a title=\"How To Boost a LinkedIn Post? [in 2022]\" class=\"read-more\" href=\"https:\/\/roihacks.com\/boost-a-linkedin-post\/\" aria-label=\"Read more about How To Boost a LinkedIn Post? [in 2022]\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26],"_links":{"self":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/4242"}],"collection":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/comments?post=4242"}],"version-history":[{"count":3,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/4242\/revisions"}],"predecessor-version":[{"id":5355,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/4242\/revisions\/5355"}],"wp:attachment":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/media?parent=4242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/categories?post=4242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/tags?post=4242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}