<\/span><\/h2>\nTikTok pixel events are actions a visitor of the website takes to achieve a business goal. This includes adding an item to the cart, filling out a form, or making a purchase.<\/p>\n
TikTok Pixel Events can result from a TikTok ad or come organically. TikTok Pixel Events Events are meant to help you build marketing audiences, measure TikTok ads campaign performance, and optimize TikTok ad delivery.<\/p>\n
<\/span>TikTok Pixel Event types<\/span><\/h2>\nHere is a list of TikTok event types and a summary to help understand them.<\/p>\n
\n- Add payment info – <\/strong>This is when a visitor adds their payment information to the check flow.<\/li>\n
- Add to cart – <\/strong>This is when an item you choose gets added to the shopping cart by the visitor.<\/li>\n
- Add to wish list – <\/strong>This is when an item is added to the description list by the visitor.<\/li>\n
- Click button – <\/strong>This is when a visitor clicks a button; it’s recommended for tracking important buttons on your website that matter to your business. An example is a” like” button.<\/li>\n
- Complete payment<\/strong> – it’s when a visitor makes a payment.<\/li>\n
- Complete registration <\/strong>– it’s when a visitor signs up for something on your website.<\/li>\n
- Contact <\/strong>– This is when someone reaches out to you<\/li>\n
- Download –<\/strong> This is when someone tries to download something from your account<\/li>\n
- Initiate check out <\/strong>– This is when someone is ready to make the purchase and is checking out.<\/li>\n
- Place an order <\/strong>– when a visitor places an order. It is then considered a type of purchase event. It’s used when a visitor is paying for goods or items.<\/li>\n
- Search<\/strong> – when a visitor does a search<\/li>\n
- Submit form <\/strong>– when a visitor submits a form<\/li>\n
- Subscribe <\/strong>– when a visitor subscribes to something on your website.<\/li>\n
- View content<\/strong> – when a visitor views an important page on your website, it is recommended to track important business that matters to you.<\/li>\n<\/ul>\n
<\/span>TikTok Pixel Click events<\/span><\/h3>\nWhen someone clicks every time, it counts on a specific element of your website as an event. Examples are: adding something to a cart, submitting a form, or app downloading. They use web elements of the buttons or links you want to track.<\/p>\n