{"id":65,"date":"2020-09-10T13:18:35","date_gmt":"2020-09-10T13:18:35","guid":{"rendered":"https:\/\/roihacks.com\/?p=65"},"modified":"2022-02-06T11:49:57","modified_gmt":"2022-02-06T11:49:57","slug":"facebook-custom-audience","status":"publish","type":"post","link":"https:\/\/roihacks.com\/facebook-custom-audience\/","title":{"rendered":"The Beginner Guide To Facebook Custom Audiences [in 2021]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook custom audience targeting is the most powerful targeting option you have in the Facebook advertising tool. However, for new Facebook advertisers, some aspects of custom audiences can be confusing or seem to be complicated.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With this guide, we aim to kill this confusion and explain the most important thing you have to know about Facebook custom audiences, such as:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What exactly a custom audience is?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From what sources can you make a custom audience on Facebook?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to create a custom audience on Facebook &#8211; step by step?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How you can take advantage of Facebook Custom Audiences?<\/span><\/li>\r\n<li>and many more.<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">At the end of the article, we will also answer some of the most frequently asked questions related to <a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Custom Audiences<\/a>.<\/span><\/p>\r\n<p>If you prefer a video tutorial, check out out this one:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"The ULTIMATE Facebook Custom Audience Tutorial 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QIJ15tLPT9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#What_is_a_Facebook_Custom_Audience\" title=\"What is a Facebook Custom Audience?\">What is a Facebook Custom Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Sources_of_Facebook_Custom_audiences\" title=\"Sources of Facebook Custom audiences\">Sources of Facebook Custom audiences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Website_Custom_Audiences_from_Facebook_Pixel_Data\" title=\"Website Custom Audiences from Facebook Pixel Data\">Website Custom Audiences from Facebook Pixel Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Custom_Audience_Created_From_a_Customer_List\" title=\"Custom Audience Created From a Customer List\">Custom Audience Created From a Customer List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Custom_Audience_from_Engagement_Data\" title=\"Custom Audience from Engagement Data\">Custom Audience from Engagement Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Custom_Audiences_created_from_your_app_data\" title=\"Custom Audiences created from your app data\">Custom Audiences created from your app data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#How_to_create_a_Facebook_custom_audience_an_example\" title=\"How to create a Facebook custom audience? (an example)\">How to create a Facebook custom audience? (an example)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#How_can_you_use_Facebook_Custom_audiences\" title=\"How can you use Facebook Custom audiences?\">How can you use Facebook Custom audiences?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Custom_Audiences_for_retargeting_campaigns\" title=\"Custom Audiences for retargeting campaigns\">Custom Audiences for retargeting campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Custom_Audiences_for_Lookalike_Campaigns\" title=\"Custom Audiences for Lookalike Campaigns\">Custom Audiences for Lookalike Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Excluding_Custom_Audiences_from_other_audiences\" title=\"Excluding Custom Audiences from other audiences\">Excluding Custom Audiences from other audiences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Other_useful_info_on_Facebook_Custom_Audiences\" title=\"Other useful info on Facebook Custom Audiences\">Other useful info on Facebook Custom Audiences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Sharing_Facebook_Custom_Audiences\" title=\"Sharing Facebook Custom Audiences\">Sharing Facebook Custom Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Facebook_Custom_Audience_API\" title=\"Facebook Custom Audience API\">Facebook Custom Audience API<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Facebook_Custom_Audience_terms\" title=\"Facebook Custom Audience terms\">Facebook Custom Audience terms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Facebook_Custom_Audiences_%E2%80%93_Frequently_Asked_Questions\" title=\"Facebook Custom Audiences &#8211; Frequently Asked Questions\">Facebook Custom Audiences &#8211; Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#How_many_Facebook_Custom_Audiences_can_you_create\" title=\"How many Facebook Custom Audiences can you create?\">How many Facebook Custom Audiences can you create?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#Can_you_create_a_Facebook_Custom_audience_from_a_Facebook_ad_or_organic_post_impressions\" title=\"Can you create a Facebook Custom audience from a Facebook ad or organic post impressions?\">Can you create a Facebook Custom audience from a Facebook ad or organic post impressions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/#What_is_the_minimum_size_of_Facebook_Custom_Audiences\" title=\"What is the minimum size of Facebook Custom Audiences?\">What is the minimum size of Facebook Custom Audiences?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Facebook_Custom_Audience\"><\/span><b>What is a Facebook Custom Audience?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-67 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Facebook-Custom-Audiences.png\" alt=\"Facebook Custom Audiences\" width=\"420\" height=\"396\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Facebook-Custom-Audiences.png 463w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Facebook-Custom-Audiences-300x284.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Facebook Custom Audience is <\/span><span style=\"font-weight: 400;\">a Facebook ad targeting option that allows you to find your existing audiences among people who are on Facebook. You can create Facebook Custom Audiences out of your website visitors, your own customer lists, from your mobile app users and even from certain Facebook users who engaged with one of your Facebook or Instagram contents.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But as we will show, Facebook Custom audiences are not just important for retargeting people who are already familiar with your company but also to scale your Facebook advertising campaigns.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Whether you want to start a retargeting campaign to convert the Facebook users that are the closest to become customers or you want to scale your campaigns with Facebook Lookalike Audiences, you first have to create Facebook Custom audiences.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Currently, you can create up to 500 Facebook custom audiences per ad accounts. As you can create many Facebook Ad accounts, there is basically no limit on how many custom audiences you can make on Facebook.<\/span><\/p>\r\n<p>In the next paragraphs, we will go deeper into Facebook Custom Audiences, so definitely keep reading. You can also check out this detailed tutorial for beginners about Custom Audiences, it is more than 30 minutes long:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"The ULTIMATE Facebook Custom Audience Tutorial 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QIJ15tLPT9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Sources_of_Facebook_Custom_audiences\"><\/span><b>Sources of Facebook Custom audiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Currently, there are four types of sources of Facebook custom audiences:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website Custom Audiences from Facebook Pixel Data<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audience created from Customer List<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement Custom Audiences<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audiences created from you app data<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">As they are fairly different in terms of setting them up and using them, we will overview the most important things you have to know about each type of Facebook custom audiences.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Website_Custom_Audiences_from_Facebook_Pixel_Data\"><\/span><b>Website Custom Audiences from Facebook Pixel Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Creating custom audiences from your website visitors is the most common and maybe the most effective way to create custom audiences.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You first have to create and install the Facebook Retargeting Pixel on your website and set up standard and custom events and custom conversions to be able to track important website actions on your website. (If you are not familiar with Facebook Pixel, you can read our Facebook Pixel Beginner guide here).<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are countless possibilities for creating custom audiences from Facebook Pixel data, we have a comprehensive article where we share all possible Website Custom Audiences you can create from Facebook Pixel data.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But just to give a taste of what is possible, you can build out website custom audiences not just from basic website visitors, but also from:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who visited specific pages only (with custom conversions)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who viewed a product but did not add\u00a0 that product to the cart<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who viewed a service page but they not submitted a contact us form or asked for a\u00a0 free consultation<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also create website visitors custom audience by time spent<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who added to cart or checked out with products but they have not completed their purchase<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can create dynamic product ads to show laser-focused retargeting ads<\/span><\/li>\r\n<li>You can also create Custom Events for any user actions that are not covered by the predefined Stanard Events and create Custom Audiences from them<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">For the complete list of available Facebook custom audiences from website Pixel data, check out our comprehensive list of Facebook Custom Audiences.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you need help with setting up Facebook Custom audiences from your website visitors, you can also contact us here to get professional help.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Custom_Audience_Created_From_a_Customer_List\"><\/span><b>Custom Audience Created From a Customer List<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Creating Facebook custom audiences from your customer lists might be the most underutilized way of creating custom audiences.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This customer list method works in the following way.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">First, you have to upload a list of customers. The customer list has to have at least one identifier that will enable Facebook to match that with the information of their user list. (which is more than 2.7 billion people which is about one-third of the world\u2019s population).<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can upload anything as a customer list ranging from subscriber lists, to a list of leads you have acquired on your website, and you can also upload the complete list of your past customers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you want to learn more about this method, you can read our full guide on how you can upload customer lists to Facebook and create a Facebook custom audience from customer lists.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Custom_Audience_from_Engagement_Data\"><\/span><b>Custom Audience from Engagement Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Creating custom audiences from the engagement of your Facebook and Instagram content is also a surprisingly underutilized way of creating Facebook Custom audiences.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Engagement Custom Audiences are used rarely even though besides creating the custom audiences you don\u2019t have to anything else as Facebook collects the engagement data by default.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can create customs audiences from users who:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Viewed, interacted or attended the events of your Facebook Page<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Watched one of your Instagram or Facebook videos<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who have interacted with your Facebook or Instagram Page<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users who have engaged with one of your Instant Experience Ad (previously known as Canvas ad)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook users who have viewed or submitted one of your Lead forms<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">To check out all the possible options you can create Facebook Custom Audiences from Facebook and Instagram engagement data, check out this article where we share the comprehensive list of all Facebook Custom audiences.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Custom_Audiences_created_from_your_app_data\"><\/span><b>Custom Audiences created from your app data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Facebook custom audiences created from mobile app data is the least relevant custom audience type for most advertisers as most businesses do not have a mobile app.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">On the contrary, it can be very valuable for businesses that run mobile app businesses or where the mobile app plays a crucial role in their business.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Just like with the Facebook Pixel sending data of your website users to Facebook, with Facebook SDK you can track all user interactions, app downloads within your iOS and Android app and send that data back to Facebook.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you set up the Facebook SDK, you can create custom audiences from such events as:<\/span><\/p>\r\n<ul>\r\n<li><span style=\"font-weight: 400;\">users who logged in to the mobile app<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">viewed a product or <\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">purchased a product in the app, etc.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">For a complete list of custom audiences that can be created from app data, have a look at the complete list of Facebook custom audiences.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We also have a complete tutorial on how you can create custom audiences on Facebook from mobile app events and interactions that you can check out by clicking here.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_a_Facebook_custom_audience_an_example\"><\/span><b>How to create a Facebook custom audience? (an example)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">We have a separate comprehensive article on how you can create different types of Facebook custom audiences as the process is different based on the type of the custom audience you want to set up. Just click on the link in which you are interested in:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a Facebook Custom audience from Facebook Pixel data<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate a Facebook Custom Audience from Customer Lists<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up Facebook Custom Audiences from mobile app data<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create Facebook Custom Audiences from Engagement data<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">In this guide, we will only show the most basic type of custom audience creation that will be relevant to most Facebook advertisers so you can get an idea of how the general process looks like. If you want to get the details of how this is done step by step, you should read our articles on creating the custom audiences from Facebook Pixel data.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this example, we will show how to set up a simple website visitor custom audience:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create the Facebook Pixel code and install it into the head section of your website<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to <a href=\"https:\/\/business.facebook.com\/adsmanager\/audiences\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads Manager Audiences page<\/a><\/span><\/li>\r\n<\/ol>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-68 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Facebook-Business-Manager-Audiences.png\" alt=\"Facebook Business Manager Audiences\" width=\"300\" height=\"418\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Facebook-Business-Manager-Audiences.png 326w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Facebook-Business-Manager-Audiences-215x300.png 215w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on Create Audience<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on Custom Audience<\/span><\/li>\r\n<\/ol>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-69 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Custom-Audience-Button-in-Business-Manager.png\" alt=\"Create Custom Audience Button in Business Manager\" width=\"996\" height=\"287\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Custom-Audience-Button-in-Business-Manager.png 996w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Custom-Audience-Button-in-Business-Manager-300x86.png 300w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Custom-Audience-Button-in-Business-Manager-768x221.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/p>\r\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">3. A window will pop where you can specify from which sources of audience you want to create the custom audience. Click on the \u2018Website\u2019 in the upper right corner<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Facebook-Custom-Audience-Choose-source.png\" alt=\"Create Facebook Custom Audience - Choose source\" width=\"376\" height=\"392\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Facebook-Custom-Audience-Choose-source.png 454w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-Facebook-Custom-Audience-Choose-source-288x300.png 288w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/p>\r\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">4. In this window, you can exactly specify which users you want to include and or exclude from the custom audience list. As this is the most basic example, leave it as website visitors and 30 days, give a descriptive name to the audience and click on \u2018Create\u2019<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-a-Website-Custom-Audience-on-Facebook.png\" alt=\"Create a Website Custom Audience on Facebook\" width=\"674\" height=\"432\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-a-Website-Custom-Audience-on-Facebook.png 735w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Create-a-Website-Custom-Audience-on-Facebook-300x192.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\r\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">5. The Facebook Custom audience has been created. It might take a couple of hours for Facebook to populate the audience with users.\u00a0<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71 aligncenter\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Your-Facebook-Custom-Audience-was-created.png\" alt=\"Your Facebook Custom Audience was created\" width=\"609\" height=\"291\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Your-Facebook-Custom-Audience-was-created.png 742w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/09\/Your-Facebook-Custom-Audience-was-created-300x144.png 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">In the next paragraphs, we will show the next steps you have to take so you can start running advertising to this audience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The great thing about this method is that it doesn\u2019t require any kind of maintenance. The users that are now in the custom audience will automatically get out from the custom audience as time passes and new users will get in based on the event data.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"How_can_you_use_Facebook_Custom_audiences\"><\/span><b>How can you use Facebook Custom audiences?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Facebook custom audiences are the foundations of two types of advertising campaign types: retargeting and lookalike campaigns.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Facebook retargeting campaigns are essential to convert your warm and hot audiences. Lookalike audiences are great for targeting new cold audiences and for scaling your FB ad campaigns.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Custom_Audiences_for_retargeting_campaigns\"><\/span><b>Custom Audiences for retargeting campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Once you create a Facebook custom audience, usually it takes a couple of minutes or hours for Facebook to populate it with data but once it is populated with users, you can start running retargeting campaigns right away.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">All you have to do is to add the custom audience you want to target in the ad set section of creating the new Facebook campaign.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you want to know more about Facebook retargeting campaigns, check out our article on it.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Custom_Audiences_for_Lookalike_Campaigns\"><\/span><b>Custom Audiences for Lookalike Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">One of the most powerful features or techniques you can apply with Facebook is creating Lookalike Audiences.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can make Lookalike audiences out of Facebook custom audiences when you have at least 500 hundred people in a Custom Audiences, but the more people you have in a custom audience the better quality the lookalike audience will be.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you create a Lookalike Audience, Facebook will try to find the most similar people (in interest, demographics and behavior data) to the people who are in your source audience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you have a good custom audience then you can create a Lookalike Audience from the Audience Manager where you also created your Custom audiences.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you are interested in more details, we have a comprehensive beginner guide on Facebook Lookalike Audiences.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Excluding_Custom_Audiences_from_other_audiences\"><\/span><b>Excluding Custom Audiences from other audiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">A third way how you can take advantage of custom audiences is to make custom audience exclusions.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This can be very useful when for example you don\u2019t want to annoy with new ads your active customer or customers who have just purchased from you.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In that case, you would create a Custom Audience that includes anyone who has made a purchase in the last 7 days and add them as an excluded audience.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Although this is not a best practice that you have to follow always, as sometimes new customers are actually the most likely to buy again (especially if you sell a lot of products, or upsell offers.)<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Other_useful_info_on_Facebook_Custom_Audiences\"><\/span><span style=\"font-weight: 400;\">Other useful info on Facebook Custom Audiences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Before wrapping up this beginner guide, we have collected some more information about Facebook Custom Audiences.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Sharing_Facebook_Custom_Audiences\"><\/span><b>Sharing Facebook Custom Audiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">You can share your Facebook Custom Audiences on Facebook with other users who have Facebook Business Manager. You can learn about the <a href=\"https:\/\/www.facebook.com\/business\/help\/499290663823687?id=2469097953376494\" target=\"_blank\" rel=\"noopener noreferrer\">step by step process here.<\/a><\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Custom_Audience_API\"><\/span><b>Facebook Custom Audience API<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">You can also manipulate your Facebook Custom audiences through code thanks to the Facebook Custom Audience API. With the API, you can create new custom audiences, add new members without using the Facebook Audience User Interface and also delete Custom Audiences.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can learn more about how you can use the <a href=\"https:\/\/www.facebook.com\/legal\/terms\/customaudience\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Custom Audiences API here<\/a>.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Custom_Audience_terms\"><\/span><b>Facebook Custom Audience terms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Facebook has made stricter Custom Audience terms since the Cambridge Analytica case and other data scandals have shocked the company. You have to make sure to comply with the Terms, otherwise, not compliant behavior in radical cases can lead to even the suspension of your Ad account.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you upload a Customer List, you have to explicitly accept these Terms.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Make sure to go through the <a href=\"https:\/\/www.facebook.com\/legal\/terms\/customaudience\" target=\"_blank\" rel=\"noopener noreferrer\">Terms<\/a> here.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Custom_Audiences_%E2%80%93_Frequently_Asked_Questions\"><\/span><b>Facebook Custom Audiences &#8211; Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1599743860761\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_many_Facebook_Custom_Audiences_can_you_create\"><\/span>How many Facebook Custom Audiences can you create?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can create up to 500 Facebook Custom audiences per ad account. So, if you ran into the 500 limit, you can easily increase your custom audience limit by creating a new Facebook ad account.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1599743876678\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_you_create_a_Facebook_Custom_audience_from_a_Facebook_ad_or_organic_post_impressions\"><\/span>Can you create a Facebook Custom audience from a Facebook ad or organic post impressions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, currently it is not yet possible to create a custom audience from these impressions. This works only with video formats and the user has to watch at least 25 or 3 seconds from a specific video. (so impression of the video post or ad is not enough)<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1599743901510\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_minimum_size_of_Facebook_Custom_Audiences\"><\/span>What is the minimum size of Facebook Custom Audiences?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The minimum size of a Facebook Custom Audience is 20 users.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook custom audience targeting is the most powerful targeting option you have in the Facebook advertising tool. However, for new Facebook advertisers, some aspects of custom audiences can be confusing or seem to be complicated.\u00a0 With this guide, we aim to kill this confusion and explain the most important thing you have to know about &#8230; <a title=\"The Beginner Guide To Facebook Custom Audiences [in 2021]\" class=\"read-more\" href=\"https:\/\/roihacks.com\/facebook-custom-audience\/\" aria-label=\"Read more about The Beginner Guide To Facebook Custom Audiences [in 2021]\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25],"_links":{"self":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/65"}],"collection":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":5,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":2077,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/65\/revisions\/2077"}],"wp:attachment":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}