{"id":673,"date":"2020-12-05T20:42:44","date_gmt":"2020-12-05T20:42:44","guid":{"rendered":"https:\/\/roihacks.com\/?p=673"},"modified":"2022-02-06T12:49:18","modified_gmt":"2022-02-06T12:49:18","slug":"instagram-image-sizes-specs","status":"publish","type":"post","link":"https:\/\/roihacks.com\/instagram-image-sizes-specs\/","title":{"rendered":"Instagram Image Sizes, Resolution, Aspect ratios and Specs in 2021 \u2013 [Ads and Videos Too]"},"content":{"rendered":"<p>Whether we talk about organic Instagram content or paid Instagram ads it is quite important that our Instagram images are uploaded in the preferred Instagram image sizes and specs as these ideal image sizes will result in more engaging content and higher Instagram reach.<\/p>\n<p>In this tutorial, we will show the sizes and specs for Instagram images and videos so you can upload the most ideal images and videos to this popular social media platform.<\/p>\n<p>In this blog post, we will focus on the images sizes and specifications for images available on Instagram, if you are interested in Facebook and Messenger image sizes and specs, check out the following articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/roihacks.com\/facebook-image-sizes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook images sizes for business pages<\/a><\/li>\n<li><a href=\"https:\/\/roihacks.com\/facebook-ad-image-sizes-specs\/\">Facebook ad image sizes<\/a>, aspect ratios, and specs<\/li>\n<\/ul>\n<p>If you prefer a video tutorial, check out this video tutorial in Instagram image sizes and specs:<\/p>\n<p><iframe loading=\"lazy\" title=\"Best Images Sizes For Instagram\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/taKDlq8iGWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_profile_pictures_size_and_specs\" title=\"Instagram profile pictures size and specs\">Instagram profile pictures size and specs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_image_sizes_for_Instagram_Image_ads_and_organic_images\" title=\"Instagram image sizes for Instagram Image ads and organic images\">Instagram image sizes for Instagram Image ads and organic images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_feed_image_size_and_aspect_ratio\" title=\"Instagram feed image size and aspect ratio\">Instagram feed image size and aspect ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_Explore_image_specs\" title=\"Instagram Explore image specs\">Instagram Explore image specs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_Story_image_size_and_image_aspect_ratio\" title=\"Instagram Story image size and image aspect ratio\">Instagram Story image size and image aspect ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_Carousels_and_Collection_ads_image_sizes\" title=\"Instagram Carousels and Collection ads image sizes\">Instagram Carousels and Collection ads image sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_videos_resolution_and_aspect_ratios\" title=\"Instagram videos resolution and aspect ratios\">Instagram videos resolution and aspect ratios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_video_resolution_and_aspect_ratio\" title=\"Instagram video resolution and aspect ratio\">Instagram video resolution and aspect ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#IGTV_videos_resolution_and_aspect_ratios\" title=\"IGTV videos resolution and aspect ratios\">IGTV videos resolution and aspect ratios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Instagram_story_video_aspect_ratios_and_resolutions\" title=\"Instagram story video aspect ratios and resolutions\">Instagram story video aspect ratios and resolutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#20_rule_on_Instagram\" title=\"20% rule on Instagram\">20% rule on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/#Producing_Instagram_images_effectively\" title=\"Producing Instagram images effectively\">Producing Instagram images effectively<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_profile_pictures_size_and_specs\"><\/span>Instagram profile pictures size and specs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most important images on Instagram is the profile picture as this picture will be seen whether someone checks out our profile or just sees one of our IG posts in the Instagram image feed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-676\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-profilkep-merete.png\" alt=\"Instagram profile picture site - Instagram image specs\" width=\"336\" height=\"298\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-profilkep-merete.png 336w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-profilkep-merete-300x266.png 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/p>\n<p>The Instagram profile picture should be at least 110*110 pixels, but Instagram can store profile pictures up to 320*320 pixels, so the important thing to keep in mind is the aspect ratio of IG profile pictures should be 1:1.<\/p>\n<p>Don&#8217;t forget that Instagram will display the image in a circle shape so we should strive to not have any essential information in the four corners of the profile picture.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_image_sizes_for_Instagram_Image_ads_and_organic_images\"><\/span>Instagram image sizes for Instagram Image ads and organic images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uploading Instagram images in the right size from the get-go can save you from future annoyance when we realize that our image doesn&#8217;t appear the way we have wanted it or imagined it before. We are going to cover the following Instagram image content type:<\/p>\n<ul>\n<li>Instagram Feed image size and aspect ratio (both for ads and organic posts)<\/li>\n<li>Instagram Explore image sizes and aspect ratio (both for ads and organic posts)<\/li>\n<li>Instagram Story image resolution and aspect ratio (both for ads and organic posts)<\/li>\n<li>Instagram Carousel and collection ads image size and aspect ration<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_feed_image_size_and_aspect_ratio\"><\/span>Instagram feed image size and aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not surprisingly, the Instagram feed has the biggest ad inventory on Instagram, so we should definitely optimize our image sizes and specs for this placement.<\/p>\n<p>Although Instagram feed image aspect ratios are not set in stone, Instagram recommends the 1:1 aspect ratio. Images should be uploaded in at least 1080*1080 pixels dimension.<\/p>\n<p>This 1:1 aspect ratio is also recommended as the image specs for Facebook newsfeed ads are also the same so we only have to prepare one image for both the Instagram feed and Facebook News Feed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Explore_image_specs\"><\/span>Instagram Explore image specs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although not as popular as Instagram feed, a lot of people browse the Instagram Explore so it is worth adding this placement to our Instagram ads as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-675\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-Explore-kepmeret.png\" alt=\"Instagram Explore image size and specs\" width=\"316\" height=\"478\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-Explore-kepmeret.png 316w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-Explore-kepmeret-198x300.png 198w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/p>\n<p>Fortunately, adding images to Explore ads doesn\u2019t require any extra effort, as the same 1:1 image aspect ratio is the most ideal for ad Instagram Explore images.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Story_image_size_and_image_aspect_ratio\"><\/span>Instagram Story image size and image aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram Story ads are even cheaper (in CPM) than Instagram feed ads so Instagram Story ads can be a very effective ad placement if we can also target the right audiences with the right message.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-674\" src=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-Story-hirdetes-kepmeret.png\" alt=\"Instagram Story ad image size\" width=\"328\" height=\"664\" srcset=\"https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-Story-hirdetes-kepmeret.png 328w, https:\/\/roihacks.com\/wp-content\/uploads\/2020\/12\/Instagram-Story-hirdetes-kepmeret-148x300.png 148w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/p>\n<p>Just like with Facebook and Messenger story ads, Instagram Story ads take up the complete mobile screen, for this reason, an image aspect ratio of 9:16 is suggested for Instagram Story Ads. The minimal image width for Instagram Stories is 500 Pixels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Carousels_and_Collection_ads_image_sizes\"><\/span>Instagram Carousels and Collection ads image sizes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, you can run ads on Instagram in Carousel and Collection format as well. You have to upload images in the same size and resolution as you would do with a carousel or collection ads on Facebook:<\/p>\n<ul>\n<li>for Instagram Carousel ads, use images with 1:1 image aspect ratio and 1080*1080 resolution<\/li>\n<li>for Instagram Collection ads, the image aspect ratio should be 1.91:1, the image resolution should be 1200*628.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_videos_resolution_and_aspect_ratios\"><\/span>Instagram videos resolution and aspect ratios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Besides images, we can also upload videos to Instagram as they can also trigger more engagement from users. In the following sections we will cover:<\/p>\n<ul>\n<li>Instagram feed videos (both for Instagram ads and organic placement)<\/li>\n<li>IGTV videos<\/li>\n<li>Instagram story videos (both for Instagram ads and organic placement)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_video_resolution_and_aspect_ratio\"><\/span>Instagram video resolution and aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A great video with an attention-grabbing thumbnail can really make IG users engage with your content so you should definitely incorporate within your organic and paid Instagram content strategy.<\/p>\n<p>The videos that are uploaded to Instagram feed should have an aspect ratio of 4:5 and a video resolution of 864*1080 pixels. The standard Instagram videos can\u2019t be longer than 60 seconds.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IGTV_videos_resolution_and_aspect_ratios\"><\/span>IGTV videos resolution and aspect ratios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If our video that we want to upload to Instagram is longer than 60 seconds then we can upload it as an IGTV video to Instagram.<\/p>\n<p>The IGTV videos just like Instagram Stories are optimized for full-screen mobiles so if you want your IGTV videos to have an ideal resolution it has to be made in 9:16 aspect ratio and 1080*1920 pixels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_story_video_aspect_ratios_and_resolutions\"><\/span>Instagram story video aspect ratios and resolutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram Story ads sometimes perform even better when you upload a video, as people got used to more video content in their Story feeds.<\/p>\n<p>Instagram story ads are also more valuable as if you have more than ten thousands followers, you can place a link to your Instagram story and people can swipe up to visit that link. (as you know, you cannot place links to standard posts whether they are images or videos)<\/p>\n<p>The Instagram story video also takes up the whole mobile screen so for the best visual layout make story video ads in 9:16 aspect ratio and 1080*1920 resolution.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_rule_on_Instagram\"><\/span>20% rule on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Back in the day, the 20% rule also applied to Instagram images and video ads. The rule stated that your image or video ad will be rejected if text takes up more than 20% of the Instagram image ad or the Instagram video thumbnail.<\/p>\n<p>Facebook has phased out this 20% rule recently, so you don\u2019t have to worry about ad rejection when you have too much text on your Instagram image ads.<\/p>\n<p>However, keep in mind that Instagram is still a social media platform that builds on visual content so if you want your organic or paid Instagram content to be successful the visual aspect is still the most important thing you have to focus on. Although you can experiment from now on with Instagram image ads that have more text on it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Producing_Instagram_images_effectively\"><\/span>Producing Instagram images effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just like in our article about Facebook image sizes and specs here we also highly recommend the canva.com image editing application where you can create beautiful Instagram image ads without any kind of graphic design knowledge.<\/p>\n<p>For Instagram images, you can also find pre-made Canva templates that will help you to produce Instagram ad images and Facebook ad images very quickly. You can browse hundreds of pre-made Canva Instagram and Facebook templates here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.canva.com\/templates\/?query=instagram-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram ad templates<\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/instagram-stories\/templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram story templates<\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/instagram-posts\/templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram post templates<\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/facebook-covers\/templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook cover photo templates<\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/facebook-ads\/templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad templates<\/a><\/li>\n<\/ul>\n<p>With templates, you can also forget the Instagram image sizes we have shown in this tutorial as the templates are made in mostly the right sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether we talk about organic Instagram content or paid Instagram ads it is quite important that our Instagram images are uploaded in the preferred Instagram image sizes and specs as these ideal image sizes will result in more engaging content and higher Instagram reach. In this tutorial, we will show the sizes and specs for &#8230; <a title=\"Instagram Image Sizes, Resolution, Aspect ratios and Specs in 2021 \u2013 [Ads and Videos Too]\" class=\"read-more\" href=\"https:\/\/roihacks.com\/instagram-image-sizes-specs\/\" aria-label=\"Read more about Instagram Image Sizes, Resolution, Aspect ratios and Specs in 2021 \u2013 [Ads and Videos Too]\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30],"_links":{"self":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/673"}],"collection":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":2,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":2071,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/posts\/673\/revisions\/2071"}],"wp:attachment":[{"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roihacks.com\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}