Cost Per Click (CPC) Calculator
Calculate your effective cost per click based on total ad spend, clicks, and campaign performance adjustments.
Calculators
PPC ROI Calculator
Estimate the return on investment (ROI) of your pay-per-click (PPC) campaigns based on ad spend, performance, and profit margins.
LinkedIn Ads ROI Calculator
Estimate the return on investment (ROI) of your LinkedIn Ads campaign based on ad spend, performance metrics, and deal value.
TikTok Ads ROI Calculator
Estimate the return on investment (ROI) of your TikTok ad campaigns based on spend, performance metrics, and profit per conversion.
Instagram Ads ROI Calculator
Estimate the return on investment (ROI) of your Instagram ad campaigns based on spend, performance, and profit per conversion.
Google Ads ROI Calculator
Estimate the return on investment (ROI) of your Google Ads campaigns based on ad spend, performance metrics, and profit margins.
Facebook Ads ROI Calculator
Estimate return on investment (ROI) from Facebook ads using your spend, funnel metrics, and average order value. Includes optional adjustments for attribution window and campaign objective to reflect real-world tracking and performance differences.
Sunk Cost Fallacy Calculator
Estimate the rational decision point by comparing the future value of continuing vs. switching, while showing how much past investment is unrecoverable (sunk). Use it for projects, subscriptions, courses, or any ongoing commitment.
AI vs Human Cost Estimator
Estimate and compare monthly costs for completing a recurring workload using AI tools versus human labor. Adjust for workload volume, task complexity, quality requirements, and overhead to produce an estimated monthly cost range for each approach.
Marketing ROI Calculator
Estimate marketing return on investment (ROI) using campaign spend, revenue impact, gross margin, and optional overhead and attribution adjustments.