Facebook is a social media platform that does not only allow you to communicate with your loved ones but is also a good avenue to sell your products with just a click and promote your business to a wider audience.
According to the latest statistics, there is a total of 2.79 billion users around the world wherein 66% of them are using it on a weekly basis. Since many people spend a lot of time on social media, Facebook is definitely one of the best platforms to expand your business and find new customers.
In this Facebook marketing tutorial, are going to give you a step-by-step guide on how to create a Shop on Facebook.
What is Facebook Shop and why should you create one?
Facebook is where people hang out the most on a daily basis, hence this is a reason why selling your products on this social media platform is a good idea. Since the majority of our time is spent on Facebook, we have to take advantage of this idea to sell your products by creating your Facebook Shop.
Facebook shop page allows you to run your business operation even if you do not have an existing online store. It also provides a lot of features, such as adding unlimited products and organizing them into categories, communicating to customers directly, promoting your product through the Facebook Marketplace, and see the status of sales and visits.
Requirements for Setting Up a Facebook Shop
In order to create your Facebook Shop, all you need are a Facebook Account and Facebook Business Page. If you have these, then you are now ready to create your Facebook Shop by following the step-by-step guide on the next part.
How to Create a Facebook Shop?
If you have already decided that a Facebook Shop could benefit your business, it is time to set it up by following this step-by-step guide:
Set up using Commerce Manager
To get started, open the link facebook.com/commerce_manager and click the Create Commerce Account button. Upon clicking the button, you will have two options to set up your shop—1.) Set Up on Commerce Manager and 2.) Set Up using an eCommerce Platform.
The first option which is setting up on Commerce Manager will allow the customers to purchase your products directly on Facebook. However, if you already have an existing eCommerce platform such as Shopify. BigCommerce and the like, you may opt for the second option as it allows you to connect/link your Facebook catalog from your existing eCommerce platform.
Afterwhich, you will see the list that you need to fill in in order to set up your accounts, such as your bank account and payment information. Click Next to Proceed to the succeeding step.
Fill-in necessary information
After proceeding, the screen will show the steps to take to complete your account by clicking the Set Up button under the Business Information wherein you will answer questions about your business. In this section, you have to give your commerce account name, which is ideally your business name. The name shall not contain any special characters and you can change it later on.
After providing your Business Information, just click the Next Button and select your Facebook Page. If you already have an existing shop, you may select that and it will automatically convert into a new Facebook Shop. But if you have no existing shop, you can always create a new one.
Next, Facebook will connect you to your Business Manager Account and click Finish Set Up when done. If you do not have Business Manager Account yet, just head to facebook.business.com and go to the Create Account button.
Products and Setting
The next step to set up your account is to move on to Step Number 3, which is the Products and Settings option. You can always pick an existing product catalog or reate a new one. The catalog is where you will add your products after you finish setting up your account.
To let your customers know how they will get the products, you have to set up your Shipping options and charges. Based on Facebook Policies, as a business owner, you are responsible to ship your items within three business days upon the order is placed.
If there is a shipping policy, the return policy also exists. You cannot proceed unless you fill in the information, such as the days on how long your customers can return the items with a minimum window of 30 days. You must also provide a customer service email to allow smooth transactions for your business.
Payouts
The last step to complete setting up your account is to provide information on how your products will be paid. To get started, click the Payouts button and fill in your bank details. After which, select the state where you do your business, but if you have no physical store, just skip the question.
On the part of the Tax and Representation button, just select the type of business you will be running and provide necessary details, such as the information of individuals who will represent your business, if applicable.
Lastly, link your Bank Account to get a payment from Facebook directly to your account and when done, just click Finish Set Up.
How Can You Add Products to Facebook Shops?
After setting up your account, you can now add products to browse, particularly physical goods in compliance with Facebook’s Commerce Policies.
The first step is to go to the Commence Manager option and choose the Inventory button then click Add Product. On this page, you will have three options on how to add products to your catalog, which are Add Manually, Use Data Feeds, and Connect to Facebook Pixels.
To add products, just upload a photo and description of the product as well as the content ID and website link. After uploading your products together with the necessary details, click the View Shop to see what it looks like on the page.
Various Ways to Promote Products with Facebook Shops
In order to promote your products with your Shop, Facebook allows you to run Ads, Promos and Campaigns. If you want maximum exposure for your business, the best option is to use Facebook’s paid advertising:
- Boost Facebook page posts. If you want to quickly increase the reach of your Facebook page post.
- Run Facebook ad campaigns
- Organize various offers, contests, sponsorships and other engagements to attract potential customers and new viewers.
