How to Add an Instagram Account to Meta Business Suite? [in 2023]

Written by: Emily Anderson
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If you’re looking to streamline your social media management, adding your Instagram account to your Meta Business Suite can be incredibly helpful.

In this Meta Business Suite tutorial, we’ll walk you through the steps to add an Instagram Business account to your Meta Business Suite.

How to Add an Instagram Account to Meta Business Suite?

Here is how to add an Instagram account to a Meta Business Suite:

Step 1: Open Meta Business Suite

First, go to business.facebook.com and log in to your Meta Business Suite account. Make sure you select the correct business account in the top left corner.

Step 2: Open Business Assets

Once you’re in your Meta Business Suite account, click on the Settings tab. If you don’t see it, make sure you’ve selected the correct business account in the top left corner. Then, click on Business Assets in the left-hand menu.

Step 3: Add Instagram Account

To add a new Instagram account, click on Add Assets in the top right corner and select Instagram Account. You’ll then be prompted to log in to your Instagram account to authorize the claim.

Step 4: Claim Instagram Account

After logging in, select “I agree” to Instagram’s terms and click on “Claim Instagram Account.” Your Instagram account will then be moved into your Meta Business Suite account.

Step 5: Switch to Instagram Business Account

To manage your Instagram account in your Meta Business Suite, you’ll need to switch it to an Instagram Business account. Click on “Switch” and log in to your Instagram account again. Select “Business” and choose a category for your business.

Step 6: Manage Your Instagram Account

Now that your Instagram account is part of your Meta Business Suite, you can add employees or partners to help manage it. You’ll also have access to more tools to help you connect with your audience on Instagram.

Why should You add an Instagram Account to the Meta Business Suite?

Adding an Instagram account to the Meta Business Suite, previously known as Facebook Business Manager, can offer several benefits for businesses. Here are some reasons why you should consider adding an Instagram account to your Meta Business Suite:

  1. Manage multiple accounts in one place: By adding an Instagram account to your Meta Business Suite, you can manage your Facebook and Instagram accounts in one place. This means you can schedule and publish posts, monitor and respond to messages, and track analytics for both platforms in a single location.
  2. Collaborate with others: Adding an Instagram account to your Meta Business Suite allows you to collaborate with other people on your team or with partners and agencies. You can give them access to your Instagram account, so they can manage your account, reply to messages, and run ads on your behalf.
  3. Run ads more efficiently: With your Instagram account added to your Meta Business Suite, you can create and manage Instagram ads using the same tools you use for Facebook ads. This can save you time and make it easier to track your ad campaigns.
  4. Get insights and analytics: You can access detailed analytics about your Instagram account and posts, including engagement rates, reach, and impressions. This can help you optimize your content strategy and improve your Instagram presence.
  5. Switch to an Instagram Business account: By adding your Instagram account to your Meta Business Suite, you can easily switch your account to an Instagram Business account. This will give you access to more features on Instagram, including the ability to add a contact button, access Instagram Insights, and promote posts.

Overall, adding an Instagram account to your Meta Business Suite can help you streamline your social media management and improve your Instagram marketing efforts.

What to do when you can’t add an Instagram Account to the Meta Business Suite?

If you’re having trouble adding an Instagram account to the Meta Business Suite, there are a few things you can try:

  1. Check your login credentials: Make sure you’re using the correct login credentials for your Instagram account. Double-check your username and password to make sure there are no typos or errors.
  2. Ensure that you’re the admin of the Instagram account: You need to be an admin of the Instagram account to add it to the Meta Business Suite. If you’re not the admin, you need to ask the current admin to grant you admin access.
  3. Check the permissions: If you have admin access to the Instagram account, make sure that your account has the necessary permissions to add an Instagram account to the Meta Business Suite. You can check the permissions by going to the “People” section of your Meta Business Suite account and making sure that your account has the “Manage Instagram” permission.
  4. Contact support: If you’re still having trouble adding an Instagram account to the Meta Business Suite, you can contact support for further assistance. You can do this by going to the “Help” section of your Meta Business Suite account and submitting a support request.

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