Facebook Pixel Helper Tutorial – What is it & How to use it?

Written by: ROIhacks.com
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When you are doing Facebook advertising, Facebook Pixel Helper Chrome Extension is the ultimate must have chrome extension you should use every day to make sure that your Facebook Pixel is working correctly.

In this tutorial, we are going to explain everything you have to know about using Facebook Pixel Helper. We will show you all the functionalities it offers and how you can take advantage of them. We will also answer some of the most frequently asked questions related to Facebook Pixel Helper Chrome Extension.

What is the Facebook Pixel Helper Chrome Extension?

What is Facebook Pixel Helper

Facebook Pixel Helper is a Chrome extension developed by Facebook to help you troubleshoot or check the Facebook Pixels that are currently deployed on your website. By using Pixel Helper you can also get more information about Facebook standard and custom events and custom conversions that were triggered on the website such as what values were sent to Facebook and what errors prevent the Pixel from sending the right information to Facebook.

You can download and install the Pixel Helper chrome extension by clicking here.

You can watch a video tutorial on Facebook Pixel Helper as well:

How to use Facebook Pixel Helper?

Once you installed the Pixel Helper Chrome Extension you should see it on the top right corner. So, without further hesitation, open your website and you can see if the Pixel Helper can detect the Pixel code on your website as the Pixel Helper will turn blue and green number will also appear the Pixel Helper icon:

Facebook Pixel is detected

Even if you didn’t customize the Pixel codes yet, you should be able to see at least a basic Pageview event if you installed the Pixel the right way.

If the Pixel Helper couldn’t find any Pixel on the website, the Pixel Helper icon won’t turn blue as you can in this picture:

No Pixel Detected by Facebook Pixel

If at least one Facebook Pixel code is detected on the website, you can click on the Pixel Helper Icon and get more information about them. In the following screenshot, you can see that there are three Pixel codes placed on the website, and all of them fired the Pageview Pixel event without any issues:

Facebook Pixel Helper - Pageview events

The white checkmark on the green circle indicates that custom or standard Pixel events have been fired. Two Facebook Pixels also detected microdata on the website, that is why you can see the number 5 in the upper right corner on the Pixel Helper icon.

Facebook Pixel Helper Standard Event Explanation

The easiest way to explain the things we can see on the Pixel Helper is via an example. This ViewContent event has been fired on mvmtwatches.com website.

Facebook Pixel Helper View Content event - Parameters sent in

(By the way, that is a great way to learn the Facebook Pixel and see advanced implementations of the Facebook Pixel by always checking the Pixel Helper on other websites and see what kind of Pixel events fired on the page and what parameters they send in to Facebook).

As you can see, first you can see what customer parameter were sent to Facebook with the ViewContent event:

Custom Parameters Sent via Pixel Helper

content_type: product
content_ids: 1426046156882
value: 19500
content_name: Astro Blue
currency: USD
By the way, as an e-commerce store it is crucial to send these types of data to Facebook via the Pixel, as they are required parameters for dynamic product ads that are bringing in great for ecom businesses.

Then as they also enabled Facebook advanced matching for better tracking, you can see that they also send in first and last name, phone number and zip code. (of course, this data is hashed, so you don’t have to worry about user privacy)

Advanced Matching Parameters Sent


And finally, you can get more information also about the event in general. Pixel Helper also shows you how the Pixel event was set up (in this case, manually), how long it took to load the event (if it takes too much time, the tracking will be inaccurate), where the code is located and you can even see the Pixel code that sent in the custom parameters by clicking on the Show button as we did it below:

Event Info – Facebook Pixel Helper

Setup Method: Manual
URL CalledShow
Load Time: 38.14 ms
Pixel CodeHide


Pixel LocationShow
Frame: Window
Matched Products: 1426046156882,1426046156882,1426046156882,1426046156882,1426046156882,1426046156882

Pixel Helper to detect implementation errors

When the Pixel Helper is detecting some errors, it can indicate it in two main ways. If the Pixel event was sent in but there were some errors the yellow or the red exclamation mark icon will shop up with a warning:

As you can see in this example, the warning is triggered by the value parameter not formatted correctly and Facebook won’t be able to interpret this data in this format.

If you see something like this, you should make sure that the error is corrected as soon as possible, so your FB ads reporting is not messed up and Facebook can optimize your ads also the right way.

Other common errors you can see on Facebook Pixel Helper:

  • Pixel Took Too Long to Load
  • Pixel is not paired with a product catalog
  • You Have Opted Out of Tracking
  • Invalid Pixel ID
  • Pixel activated multiple times
  • Pixel did not load
  • Pixel Advanced Matching

You can get more information about these Facebook Pixel Helper error messages and how you can troubleshoot them here. (keep in mind that sometimes issues that the Pixel Helper identifies as errors are actually not errors, Facebook Pixel Helper is not perfect in identifying what an error is.)

Automatically Detected Information – Pixel Helper

The Pixel Helper will also detect elements on the page that you might have not set up yet but your Pixel still detects it and most likely collects this information.

These two types of automatically detected elements are button clicks and microdata tags.

Button Click Automatically Detected

The Button Click Automatically Detected will show up when there is a click event detected by Pixel that you haven’t set up yet, but could be useful for your tracking.

Button Click Automatically Detected - Facebook Pixel Helper

Microdata Tags Automatically Detected

The Microdata tags on your website can provide more information about your products using a standardized format. There are three formats that Facebook can accept: Schema.org, OpenGraph and JSON-LD.

As most websites rarely implement these tags, in most cases you will see these empty metadata tags when you click on the text ‘Microdata Automatically Detected in the Pixel Helper:

Custom Parameters Sent – Microdata
Schema.org: []
DataLayer: []

Custom Conversion Events on Pixel Helper

If you implemented custom conversions in your Facebook Pixel set up, it will be also shown in the Pixel Helper with a different icon than the standard or custom Pixel events:

Pixel Helper - Customer Conversion Example

As you can see in this example, the custom conversion ‘Check Cart’ was sent in to Facebook via the Pixel. No event category was provided and the value of this custom conversion is also missing in this case.

Facebook Pixel Helper to get Facebook Ads clients

Facebook Pixel Helper can be also used to get Facebook ads clients for yourself whether you work for an agency or work as a freelancer. There are two main ways to get clients with the help of Pixel Helper.

Facebook Pixel Implementation service

The more straightforward way is once you get really good with Facebook Pixel, setting up and troubleshooting standard and custom events, and other technical aspects of Facebook, you can sell Pixel implementation as a service.

And the easier way to sell this kind of service is not to sell it to website owners who don’t use Pixel and don’t even know what it is good for. The better way is to sell for website owners who know that Pixel is important but their implementation is still messed up or far from complete.

Use Facebook Pixel Errors to get Facebook Clients

The second way will apply to more people which is to acquire businesses as regular Facebook ads clients. If you can see that their Facebook Pixel events implementation is messed up but you can see that they advertise on Facebook with a significant budget spent, you can be sure that they also do other things wrong in their Facebook advertising.

So. whether they use the services of another agency, work with a freelancer or they have an in-house team, using the messed up Facebook Pixel as a selling point can work really well. You can provide the Pixel implementation as a free service to get their trust and make money on the standard FB ads management or sell the Pixel implementation in the package as an upsell as well.

Frequently Asked Questions – Facebook Pixel Helper

Why are multiple pixels showing up in Facebook pixel helper?

When you see that multiple Facebook Pixels are detected by the Pixel Helper, it is not a bug, it means that there are more than 1 Facebook Pixel is placed on your site. (which it totally ok.)

Is there a Facebook Pixel Helper on Firefox?

No, Facebook Pixel Helper is currently only available on Google Chrome, you can’t use it with Firefox, Opera, Safari or any other web browser.

Facebook Pixel Helper is not working, how to fix it?

Well, it is really difficult to see without seeing your browser. Two things you can do that will most likely fix the problem. (besides double-checking that you really installed the Facebook Pixel in your browser).
First thing is to make sure that you use the most up-to-date version of Google Chrome and update it if you are using an old version. The second thing you can do is to remove the Pixel Helper then reinstall it.

Can you use Facebook Pixel Helper on an Android or iPhone device?

Although you can use Chrome mobile version on your phone, if you try to add it Pixel Helper to your phone as a Chrome extension, you will see the a screen indicating that you can’t do that.

How to uninstall Facebook Pixel Helper?

It is really easy to uninstall Facebook Pixel Helper. Go to your Chrome extension, by going to Settings then Extensions on the left or just typing chrome://extensions to your address bar. Find Facebook Pixel Helper and click to remove it then confirm it. You can also temporarily disable the extension if you want with the toggle button.

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