How to Find Trending Products on TikTok? [in 2024]?

Written by: Emily Anderson
Last updated:

In this TikTok marketing tutorial, we will show you how to find trending products on TikTok and analyze the data to optimize your advertising campaigns.

Whether you’re running an e-commerce or dropshipping business, this tool is an essential asset that you can utilize without even having a TikTok account or advertising on TikTok.

How to Find Trending Products on TikTok?

Here is how to find trending products on TikTok:

Step 1: Open TikTok Creative Center

To access the TikTok products tool, start by opening TikTok Creative Center.

Step 2: Click on the Top Products Menu Button

Once you’ve opened TikTok Creative Center, click on the top products menu button. This will open the trending TikTok products tool, which is an excellent tool for analyzing popular products.

Step 3: Select the Country and Product Category

You can change the country you want to check out the trending products for, and select the product category that you are interested in analyzing.

Whether you’re selling health products, furniture, home supplies, kitchenware, bed supplies, sports and outdoors, virtual products, or anything else, you can select the category you want to analyze.

Step 4: Filter by Sub-Category and Time Frame

You can even filter down by sub-category of the product category you’ve selected. You can also change the time frame you’re analyzing the products for.

For example, you can check out the trending products on Black Friday of 2022 to come up with new strategies for Black Friday in 2023.

Step 5: Search for Trending Products

You can search for specific products in the product field and see their popularity based on the number of ad creatives featuring that product or subcategory on TikTok.

You can use the popularity metric to see which products are currently trending on TikTok. The popularity metric is based on the number of ad creatives featuring the product or subcategory on TikTok. The higher the number, the more popular the product is on the platform.

Additionally, you can see data on the performance of the product’s videos, such as the CTR (click-through rate), CVR (conversion rate), CPA (cost per acquisition), likes, impressions, and 6-second view rate. This data can help you understand how the product is performing on TikTok and how users are responding to its videos.

Step 6: Check Out Details and Audience Insights of the specific Product

Clicking on the details will show you more information, including the popularity in a timeline, how much the TikTok advertiser spent on ads, how many impressions these TikTok ad videos received, and the videos being analyzed.

You can get viral TikTok video ideas for your TikTok video ads and check out related hashtags of these TikTok videos. Additionally, you can click on audience insights to get some information about the targeting of these TikTok video product ads.

Why it makes sense to search for trending products on TikTok?

Searching for trending products on TikTok can be incredibly valuable for e-commerce and dropshipping businesses, and here’s why:

  1. Huge user base: TikTok has over 1 billion active users worldwide, with a significant portion of them in the United States. This means there is a vast potential audience for your products.
  2. High engagement rate: TikTok’s algorithm is designed to show users content that they are likely to engage with, resulting in a high engagement rate. This means that if you can create engaging content around your products, it has a higher chance of going viral on TikTok.
  3. Younger audience: TikTok’s user base is primarily younger, with 62% of users between the ages of 10-29. This demographic tends to be early adopters of new products and trends, making TikTok an ideal platform to find trending products.
  4. Influencer marketing opportunities: TikTok is known for its influencer marketing, with popular creators often promoting products in their videos. Finding trending products on TikTok can help businesses identify potential influencers to collaborate with.

In addition to these reasons, there are some compelling trends that highlight the potential of TikTok for e-commerce businesses:

  • In a survey conducted by Shopify, it was found that TikTok had one of the the highest average order value of all social media platform.
  • In a US study, it was found that a large majority of TikTok users discovered new products on the platform, and more than half of them made a purchase after seeing a TikTok video featuring a product.

Overall, finding trending products on TikTok can be an effective way for businesses to tap into a massive and engaged audience, and take advantage of the platform’s unique features to drive sales and increase brand awareness.

Conclusion – Find trending e-commerce products on TikTok

The TikTok trending or top products tool is a useful tool to analyze the competition of your e-commerce website or come up with new products that you can sell in your store or private label for your e-commerce stores.

The tool provides detailed analytics, making it easy to find trending products and come up with advertising strategies. We hope you found this tutorial useful for finding and analyzing trending products on TikTok.

Frequently Asked Questions – Top Trending Products on TikTok

Do I need a TikTok account to use the TikTok Creative Center’s top products tool?

No, you do not need a TikTok account to use the top products tool. You can access the tool directly from the TikTok Creative Center website without needing to create an account or log in.

Can I only use the top products tool to analyze trending products on TikTok?

While the top products tool is designed to help users find and analyze trending products on TikTok, the data and insights it provides can also be useful for optimizing ad campaigns on other platforms, such as Facebook.

Can I use the top products tool to find trending products in my specific niche?

Yes, the top products tool allows users to search for trending products in a wide range of categories, including niche topics. You can filter products by category and even subcategory to find products relevant to your specific niche.

Can TikTok’s top products tool help me come up with ideas for new products to sell in my e-commerce store?

Yes, TikTok’s top products tool can be used to discover new product ideas that are currently trending on TikTok. By analyzing the popularity and performance of different products, you can identify opportunities to add new products to your store or create your own private label products.

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