If you want to grow a Facebook group, you need to share Facebook posts that get the highest engagement. One of the best tips to get engagement is to share Facebook group posts that stand out. And you can stand out more easily by formatting your group posts the right way.
In this Facebook group tutorial, we are going to show you how to format Facebook group posts to get the most eyeballs into your posts and get the highest post reach.
Without further ado, let’s dive in.
How to format Facebook group posts?
It is really easy to format a Facebook group posts:
- Open the Facebook group
- Click on the ‘What’s on your mind’ box.
- Write your posts.
- To format a text snippet, highlight it.
- Now, the formatting option bar will appear.
- Just click on the formatting it to apply it to your non-formatted text.
Formatting options for Facebook group posts
As you can see in the picture above, the formatting options in Facebook group posts are quite limited:
- you can bold text
- you can make the text italic
- you can insert an H1 and H2 for headings
- you can use quotes to indent text
- You can make an ordered and unordered list
Best practices to create engaging well-formatted Facebook group posts
Using the formatting options we have shown above is only the first step for a successful Facebook group post that stands out.
Here we have collected some other best practices you should follow.
Facebook group posts that are made up of shorter sentences usually perform better.
Keep in mind, that people usually scroll through their news feed when they see a post. If you have very long sentences, they are less likely to stop scrolling and read through your post.
If you don’t know what short is, you can use a free app like Hemingway text editor app that will help you to avoid copywriting mistakes.
Short paragraphs also will help you tremendously when it comes to readability. If you don’t use space in your post, people are very likely to skip it.
Short paragraphs mean that you should have no more than one or two sentences in a paragraph.
Add emojis to Facebook group posts
Besides the formatting options, you can also add emojis and you should add emojis to the post.
You don’t have to use smiley emojis, there are hundreds of built-in emojis you can add to your posts.
Using emojis will also help you stand out from your news feed.
Add a funny picture, a meme or a gif to the Facebook posts
Last but not least, text in itself is not enough. Almost as important is to have an engaging picture or a gif attached to your Facebook group post.
The most ideal posts will have a meme related to the content of the Facebook post. Most people won’t even read the text, but like the post because of the funny meme.
The higher engagement on the post will help you to get a way higher organic reach than you would otherwise get without a meme.