How To Go Live on LinkedIn? [in 2022]

LinkedIn has made it possible for users to go live on LinkedIn. To do so, you must meet some requirements. This LinkedIn article will go over the access criteria and give you some tips for a successful LinkedIn live.

If you prefer to watch a video tutorial on how to go live on LinkedIn, check out this video tutorial:

How To Go Live on LinkedIn?

The ability to post live tape content to a LinkedIn profile or a LinkedIn Page, even on the event, is available to authorized members and Pages. If you want to broadcast live video on LinkedIn, check the requirements for Live Video access.

If you think you qualify, you may:

  1. If you’re going to go live using specific third-party broadcast tools, auto-apply.
  2. Turn on creator mode on your LinkedIn profile for access to creator tools.
  3. A preview is available for those who have access. Go to the edit hub and review your situation to glimpse if you qualify. When you go to the edit hub, you’ll see the Creator tools section if you have permission. If this area has not shown up for you yet, please check back in the coming weeks.
  4. Create an event on LinkedIn to get an automatic check to see whether you’re qualified. You will be able to select LinkedIn Live in the event format dropdown if you are eligible.

The three methods above will all perform the same verification to determine whether you satisfy our accessibility standards. Only members and Pages who have been granted access via one of the methods can become LinkedIn Live presenters.

LinkedIn will not allow you access if you do not fulfill one or more of our criteria. You can reapply after 30 days if your status has changed, and they will reconsider you if your circumstances have improved

All Live Videos are live and will be recorded. A stream will appear on your LinkedIn profile or Page as a “Previously recorded live” video after it has ended.

If you’re given access, use these steps to start streaming:

  1. Choose a Streaming Technology: You may use a third-party broadcast tool or a custom stream (RTMP) to go live. Consider scheduling your live stream ahead of time to advertise it on or off LinkedIn, either with the first choice or the second.
  2. Explore Broadcaster Functions for Better Live Videos and Results: Once you’ve set up your live stream, check out broadcaster capabilities to enhance your live videos and meet your objectives.
  3. Encoder Settings: To create professional content, keep the following standards and best practices in mind. Use these encoder settings to get the most out of your streaming performance.
  4. Follow these troubleshooting ideas if you’re having problems with the setup or streaming process.

Please look at LinkedIn Live Broadcasting- FAQ for answers to commonly asked questions.

LinkedIn Live Video Access Criteria

LinkedIn has seen a significant boost in LinkedIn live streams worldwide since launching LinkedIn Live Video, with more of their broadcasters wanting to start discussions with their followers.

They bestowed broadcast admission to constituents and runners of LinkedIn based on benchmarks to maintain a secure and trusted environment on LinkedIn. All prerequisites must be satisfied for an entry proposal to be accepted.

To have access to Live Video, you must meet the following requirements:

  • The base of the audience
  • Recipients and Pages with additional 150 supporters and linkages can apply for a chance to be assessed for LinkedIn Live access.
  • Number of items shared within a day
  • They are looking for members and Pages who have prior experience creating unique material on LinkedIn (for example, writing articles, uploading photos or videos, etc.) to determine whether they’ll be able to make the most of Live.
  • A stellar track record of following their Professional Community Rules
  • LinkedIn wants to ensure that its members have a secure, reputable, and professional experience on LinkedIn, as outlined by their Professional Community Rules. Only members in good standing, Pages, and their owners will be eligible for Live Video access.
  • Geography
  • There is no access to Facebook Live for members and Pages based in mainland China.

The following are some important notes:

  1. Please update your public profile sections, particularly the Articles & Activity section, to make your profile publicly visible before submitting complete application forms.
  2. Two-step confirmation is a supplementary layer of protection that you can maintain in your account. LinkedIn recommends turning on two-step verification in your account settings, which will safeguard your account. All broadcasters should encourage this alternative.
  3. A request can be submitted without a guarantee of acceptance.
  4. In approximately three to four business days, you should receive an update on your request through LinkedIn.
  5. LinkedIn may utilize your information to analyze your proposition and reach you with details about LinkedIn services.
  6. You can stream live in several ways, depending on your level of experience streaming. Third-party broadcast tools are expensive and have associated fees; therefore, you are responsible for all expenses and fees associated with them.
  7. LinkedIn is a professional social network that requires members to adhere to particular conduct, ethics, and professionalism standards. LinkedIn has specific rules for content posted on its site following its Professional Community Policies. Please visit LinkedIn policies and most promising procedures for streaming media for further information.

Tips for a successful LinkedIn Live

How To Go Live on LinkedIn? When planning a live video on LinkedIn, there are a few things to keep in mind to ensure it is successful. Here are some tips:

  1. Make sure your internet connection is high-speed. If the signal is weak, your viewers will likely experience buffering or cannot watch the video altogether.
  2. Make sure you have a strong signal before going live. Test your connection ahead of time by streaming a short video.
  3. Make sure you’re well-prepared before going live. Have your talking points and materials ready to go.
  4. Make sure you’re in a quiet area so that viewers can hear you.
  5. Dress appropriately for your live video so that you look professional.
  6. Keep your background uncluttered and neutral to not distract the viewer’s attention.

Can’t go live on LinkedIn

If you can’t go live on LinkedIn, you can try a few things. First, make sure you’re using the most updated version of LinkedIn. You can also try restarting your computer or reloading the LinkedIn app. If that doesn’t work, you may want to try contacting LinkedIn support.

Other information related to going live on LinkedIn

When you go live on LinkedIn, you want to make sure that you are well-prepared. Here are a few tips to help ensure a successful broadcast:

  1. Make sure your profile is up-to-date and complete. This includes adding a profile photo, completing your profile, and adding your current occupation.
  2. Make sure you have a strong headline. Your headline will be displayed prominently on your live broadcast, so make sure it is catchy and exciting.
  3. Make sure you have something interesting to say. Don’t go live if you don’t have anything interesting to share with your audience. Come up with a topic or two in advance and make sure you have some good discussion points.
  4. Make sure you have a good backdrop behind you when going live. You don’t want your backdrop to be tedious or distracting, so choose something that goes along with the broadcast topic and is appropriate for work settings.
  5. Promote your broadcast before going live on LinkedIn. How will people know that you are broadcasting if they don’t find out about it ahead of time?

Be sure to post a status update on LinkedIn promoting your upcoming broadcast one hour before going live, and include a link to the broadcast itself in the update itself. Also, share this information through all other social media platforms to promote yourself and make sure everyone knows about this!

Conclusion

LinkedIn is a professional social network that requires members to adhere to particular conduct, ethics, and professionalism standards. They have strict criteria because it can be challenging for some marketers or business owners who have been using LinkedIn solely as an informational platform instead of a networking site. With these considerations in mind, let’s start going live on LinkedIn today.

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