Running Ads On LinkedIn Audience Network [in 2024]

LinkedIn audience network allows you to extend the reach of your sponsored content.

In this LinkedIn Ads tutorial, we are going to explain everything you have to know about the LinkedIn Audience Network: what it is, how to run LinkedIn ads on it, and whether you should extend your ad targeting to LinkedIn Audience Network.

If you prefer to watch a video explanation of LinkedIn Audience Network, check out this one:

What is the LinkedIn Audience Network?

LinkedIn Audience Network is a LinkedIn ad targeting option that allows you to broaden your LinkedIn ad targeting by delivering your ads beyond the LinkedIn feed to members on third-party apps and sites.

With LinkedIn Audience Network, you can extend your LinkedIn Sponsored Content ads to professionals who are active on our Audience Network, thus increasing your message’s reach. This means you can reach more professionals, more frequently.

By activating your message on both the LinkedIn feed and the network, you can boost your campaign performance across all your objectives, achieving a better return on ad spend and engagement.

In short, the LinkedIn Audience Network allows you to expand your reach and achieve better results for your campaigns.

When should you activate ads on the LinkedIn Audience Network?

To run ads on the LinkedIn Audience Network, follow these steps:

1. Create a Sponsored Content ad campaign in LinkedIn Campaign Manager.
2. Check the placement box to include the LinkedIn Audience Network as one of the delivery options.
3. Use the advanced options to customize where your ads will be delivered. This includes setting up IAB category-level blocking and including custom app and site block lists.
4. Set up your ad creative just as you would for a regular Sponsored Content ad. LinkedIn will automatically optimize your ad to serve across display and interstitial placements across top-engaging apps and sites.
5. Monitor your campaign performance in Campaign Manager to track incremental clicks, impressions, and cost-per-result.

By following these steps, you can easily run ads on the LinkedIn Audience Network and extend the reach of your message to millions of professionals beyond LinkedIn.

When should you activate or exclude LinkedIn Audience Network from your targeting?

Activating or excluding the LinkedIn Audience Network from your targeting depends on your advertising goals and campaign strategy. Here are some factors to consider:

When to activate the LinkedIn Audience Network:

• You want to increase the reach and frequency of your message to reach a larger audience of professionals beyond LinkedIn.
• You have a multi-touch strategy and want to extend your LinkedIn Sponsored Content campaigns to reach millions more professionals.
• You want to improve your overall campaign return on ad spend (ROAS) by activating your message across multiple channels and making your paid media investments more efficient.
• You want to activate your message across multiple channels with the right brand safety controls, such as IAB category-level blocking and custom block lists.
• You want to use a combination of native and display ad formats to engage with your target audience.

When to exclude the LinkedIn Audience Network:

• You have a highly targeted campaign that is specific to LinkedIn users and does not need to be extended to a broader audience.
• You want to have more control over where your ads appear and prefer not to have them displayed on third-party sites and apps.
• Your campaign budget is limited and you want to focus your spending on LinkedIn only.
• You have specific brand safety concerns and want to limit your ad delivery to LinkedIn only.

In summary, the decision to activate or exclude the LinkedIn Audience Network from your targeting depends on your advertising goals, campaign strategy, and brand safety concerns. It’s important to weigh the benefits and drawbacks of each option to determine which approach is right for your specific campaign.

FAQ – LinkedIn Audience Network

Here are some frequently asked question related to Linkedin Audience Network:

What is LinkedIn Audience Network?

LinkedIn Audience Network is an advertising feature offered by LinkedIn that enables advertisers to extend their LinkedIn Sponsored Content ads to third-party apps and websites. This helps advertisers reach more professionals and achieve better ROI and engagement.

How can LinkedIn Audience Network benefit my ad campaign?

By activating LinkedIn Audience Network, you can extend the reach and frequency of your message, activate your message across multiple channels with the right brand safety controls, and improve your overall campaign return on ad spend (ROAS).

When should I activate ads on the LinkedIn Audience Network?

You should activate ads on the LinkedIn Audience Network when you want to increase the reach and frequency of your message, activate your message across multiple channels with the right brand safety controls, and improve your overall campaign return on ad spend (ROAS).

How do I activate ads on the LinkedIn Audience Network?

To activate ads on the LinkedIn Audience Network, you can enable delivery on the network for any Sponsored Content single image or video ad campaign in Campaign Manager. You can also customize where your ads are delivered using the Audience Network advanced options.

When should I exclude LinkedIn Audience Network from my targeting?

You should exclude LinkedIn Audience Network from your targeting when you have specific targeting criteria that cannot be met by the LinkedIn Audience Network, or when you want to limit your ad campaign to LinkedIn only. Excluding LinkedIn Audience Network can also help you reduce ad spend and focus on a more targeted audience.