How To Create LinkedIn Lookalike Audiences? [in 2022]

Written by: Emily Anderson
Last updated:

LinkedIn Lookalike Audience allows you to target people who might be interested in your business based on their similarities to an already defined audience.

You can access LinkedIn Lookalike Audiences from the Audience builder on LinkedIn by either selecting an existing audience as a template or uploading your contacts list. Lookalike audiences are one of the most powerful tools available for marketers on LinkedIn.

In this LinkedIn ads guide, we will explain the most important things you have to know about LinkedIn lookalike audiences.

If you prefer to watch a video tutorial on LinkedIn Lookalike audiences, check out this one:

What Are LinkedIn Lookalike Audiences?

LinkedIn lookalike audiences are a type of audience that allows businesses to find more people similar to their current customers. These people may not be directly connected to your business, but they have similar characteristics that make them highly likely to become customers.

LinkedIn has a tool for companies to reach new users similar to their current users. They call these users lookalike audiences. The audience is made by finding people similar to your current group of customers or members and then targeting them with ads.

LinkedIn defines similarity by using three factors: profile data, job title, and company. The lookalike feature allows you to target people similar to your existing customers and double or even triple your ad exposure. If you want to reach people who have interests or job titles like your current customers, or if you’re going to get people in another geographic area.

How To Create LinkedIn Lookalike Audiences?

Creating a new Lookalike Audience will allow you to target new leads that match the exact profile of your best existing customers. Below are the steps to create LinkedIn lookalike audiences:

  1. Log in to your LinkedIn account.
  2. Go to “Audience” on the top navigation bar.
  3. Select “Create Audience”.
  4. Choose “Lookalike Audience”.
  5. Name your audience something catchy. Try to make it short and sweet.
  6. Select country and language.
  7. Select “Create Audience”

LinkedIn Lookalike audiences are an excellent way to reach potential customers similar to your existing Connections.

Requirements for LinkedIn Lookalike Audiences

LinkedIn can create custom audiences based on your database. The Lookalike Audience is an audience created with a model of your company’s target audience. They use email addresses and some demographic data they have collected from your company’s customers to find similar people on LinkedIn.

They will use connections as a way to connect with people who might be interested in your product or service. All you have to do is provide LinkedIn with some basic information about your company, such as.

  • Your website URL
  • The number of employees at your company
  • The job titles of your employees

And If you are creating a LinkedIn Lookalike Audience for the first time, you’ll need:

  • LinkedIn account
  • A list of email addresses
  • Company website

How to Use LinkedIn Lookalike Audiences?

LinkedIn’s lookalike audiences are powerful tools for marketers. These audiences allow you to grow your following by finding and targeting people who are similar to your current customers. You cover how to set up a lookalike audience on LinkedIn, how to use it for advertising, and how to measure its success.

If an audience on LinkedIn looks and acts similar to your current audience, then it makes sense for you to target them with your ads as well. This strategy will help you attract more customers and grow your business faster than you ever thought possible.

FAQs on LinkedIn Lookalike Audiences

There are many things to consider when creating a lookalike audience on LinkedIn, but understanding the benefits and limitations of what is possible will help you decide.

How to Use LinkedIn Matched Audience

LinkedIn Matched Audiences lets you target a group of people highly likely to be interested in your business based on how they behave on LinkedIn.

It is based on one or more target audience members looking at a profile, clicking on an ad, and then taking action within a specific time frame It is based on one or more target audience members looking at a profile, clicking on an ad, and then taking action within a particular time frame.


LinkedIn Lookalike audiences help you find the right audience for your ads. By finding potential customers similar to your current customers, you can target people who are most likely to be interested in what you have to offer.

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