Not many LinkedIn users know, but you can create LinkedIn polls directly on this social media platform that are great for measuring consumer preferences and getting instant feedback on new products or services.
In this LinkedIn tutorial, we are going to show you how to create a LinkedIn poll.
If you prefer to watch a video tutorial on LinkedIn polls, check out this video:
Why are LinkedIn polls effective for Linkedin content marketing?
Polls are an effective tool for content marketing on the social media platform LinkedIn because they allow users to share their opinions, which equates to more engagement.
Polls also provide a non-urgent call-to-action that leads users to share their thoughts on what you post. LinkedIn polls are much more than just votes on different topics; they are provocations to the discussion.
How to create LinkedIn polls?
LinkedIn polls are not only practical tools for marketers, but they’re also super easy to create. All you have to do is click “Poll Question” on the home tab under “More” in the toolbar.
You can insert up to five different questions per poll, which will be displayed as images below each respective question with a corresponding number of votes for each option. Clicking any given image will give you more information about that particular choice while clicking it again will allow you to select the option directly from your screen without having to visit that user’s profile page. Just follow these steps:
1) Click Poll Question under More on the drop-down menu
2) Click Add a poll question
3) In the field where it says “Enter a title for your poll question,” enter your question, such as “In a recent survey, we found that 60% of consumers prefer X over Y. Which do you prefer?”
4) Choose the “Multiple choice” option and then click “Add another answer to this choice” underneath
5) Repeat step 4 until you have provided answers for every option in your poll. You should also remove any options that don’t apply at this time.
6) Name your poll and choose how long it will stay open (the maximum is 30 days), as well as which group of people can see it (Public, Inevitable or Private)
7) Click Save at the bottom, and then you’re done!
LinkedIn poll ideas
Here are some Linkedin poll ideas you can take inspiration from.
- You can use polls to get feedback on anything, from which product is most popular to what wording people prefer in a marketing email. However, here are some ideas you may want to consider:
- If you are curious about the public opinion of your company, then why not ask how many people have even heard of it? You could also try asking what social networks they follow the most and if there are any significant changes over time.
- Ask readers who their favorite blogger/influencer is in your industry. This might be an interesting question for fashion magazines or style websites. Or maybe you’re looking for feedback on new hires or internal promotions! Ask users where they got their degrees or what other jobs they’ve held in the past.
- Determine if there’s a better way to word marketing emails or blog articles. Try asking users which words they would use instead of common industry terms. For example, maybe you want to include the phrase “sweepstake” in an email, but you aren’t sure how people will react – this is a great time to find out.
- Find out how your company really feels about new hires or internal promotions. Ask users if the new hires are an improvement over past staff members, for example. This might be useful for managers who are curious about the public perception of their employees.
- Polls can also be used to ask users what they’re struggling with most. Maybe you make a new version of an existing product, and you want to know if there are any complaints about it or features people want to see added. Or maybe potential customers are asking how much your services cost, so you create a poll asking for their average budget for this type of work.
Summary – Linkedin polls
In conclusion, LinkedIn polls can be a great way to gather useful information from your target audience and make the most of your social media marketing efforts.