How To View LinkedIn Post Analytics Metrics & Analyze It? [in 2022]

Written by: Emily Anderson
Last updated:

Viewing your LinkedIn post analytics allows you to track how many views your posts have received and which have received the most. Viewing your LinkedIn post analytics will enable you to track how many views your LinkedIn posts have received and which ones have received the most. This can help you gauge which content resonates with your audience and what kind of topics they like to see.

In this LinkedIn marketing tutorial, we will discuss how to view LinkedIn post analytics data and how you can use these data to improve your LinkedIn content marketing efforts.

If you prefer to watch a video tutorial on how to view LinkedIn post analytics data, check out this tutorial:

Why and How to Analyze Your LinkedIn Content You Post?

When you post to LinkedIn, it can be hard to know how much you should be writing about or whether your content is effective. LinkedIn does provide some analytics for your posts, but they only tell you so much.

You don’t always get the full story from looking at those analytics which is why it’s important to analyze your posts as well. This is why you should explore your LinkedIn.

  • You will be able to see if you are getting the LinkedIn engagement you want
  • To see what type of LinkedIn content works best for your company
  • To learn how to create better content in the future

Depending on the type of content you’re creating, there are many possible reasons to analyze your LinkedIn post.

For example, you might want to understand if your post is being shared by your target audience at all or why it is not being shared. You might also want to know about the particular time of posting or time of publishing and how it affects the reach and engagement of your audience.

How to View LinkedIn Post Analytics data?

LinkedIn has its own analytics feature that lets you see exactly how well your posts are doing. With this information at hand, you’ll know what kinds of posts work best with your audience so you can adjust your strategy accordingly.

However, if you don’t have a LinkedIn company page but a LinkedIn profile, you can still see analytics for your posts if they’re public. You can also see analytics by sharing an article or video from the LinkedIn publishing platform. If you’re sharing one of these types of posts, here’s how to view your post analytics.

  1. Click the “Me” icon at the top of your LinkedIn homepage and then select “View profile.”
  2. Click on the “Posts and Activity” tab on the right side of your profile.
  3. Please scroll down to find the post you want to view analytics for, and hover over it. You should see a grey bar pop up on top of the post with three dots in the top right corner. Click these three dots and select “View analytics” from the dropdown menu.
  4. The analytics page will load, giving you information about views, likes, comments, shares, clicks (if you posted a link), and demographics for each post.

LinkedIn Post Analytics Metrics You Can Analyze

This is a platform for managing your business operations and analytics. There are a lot of tools out there, but [company name] helps you make sense of the numbers so you can take action with confidence instead of just looking at the data. Here are analytic metrics you can analyze.

  • Dollars per sale
  • Leads per ad
  • New customers per quarter/year
  • Sales as a percentage of total revenue
  • Conversion rate {visitors to leads}

When you take a close look at some of the metrics available to analyze, you can get a sense of how this information can be used to improve your business processes overall.

LinkedIn Post Analytics Not Showing

LinkedIn Post Analytics is a relatively new feature that allows users to track their post’s performance. Since it’s a new feature, many users have reported that the analytics are not showing up despite posting on their profiles. It can be frustrating when you’re trying to view your post’s analytics, but LinkedIn always has the best solutions in mind for when this happens. Make sure you’ve followed these steps.

  • Click on LinkedIn Posts in the dropdown menu from your profile picture at the top of the page.
  • Click on the post you want to check out.
  • Click the “See engagement” link under your post’s text.

If it’s still not showing up, three things could be happening.

  • The feature is still rolling out. It may take a few days for your account to get access.
  • You posted it from an app like Buffer or Hoot suite (this can’t be tracked). Try reposting directly from LinkedIn without using any third-party platforms.
  • You deleted the post (you can only view analytics while the post is still active). Try reposting it again-and this time, don’t delete it!

FAQS On How To View LinkedIn Post Analytics?

Viewing LinkedIn post analytics will help you in many ways. You can track interesting analytics: engagement, reach, comments, and impressions.

Can You See Who Viewed the LinkedIn Post?

Unfortunately, LinkedIn does not allow users to see who has viewed their posts. This feature is only available for premium users. However, there are a few workarounds that you can use.

  • You can share your post as an image. When you share the post as an image, it will be saved to your profile and be visible to anyone who visits your profile. This can help you see who viewed your post because it will be associated with the rest of your content on LinkedIn.
  • You can also create a PDF of the post and upload it as a document to LinkedIn. Again, this will help you determine who viewed the post by letting you save it to your profile and view who visited that section of your profile.
  • If you really want to find out who views your LinkedIn posts, you may consider investing in a premium account that allows you to track this information.

How Many Views Did My LinkedIn Post Get?

Your LinkedIn post is a great place to promote your business, but if you’re not careful, you could waste time and money. Here are a few tips to help you make the most of your next post:

  • Avoid using all caps in the headline. Caps should be reserved for acronyms, names (of people and places), holidays, song titles, and book titles.
  • Focus the title on your target audience: Are you targeting job recruiters? If so, include a keyword like “recruiter” or “job.” Are you targeting customers? If so, have a keyword like “customer” or “client.”
  • Use numbers to give readers an idea of scale (e.g., “20% off all orders over $100!”).
  • Avoid boring headlines. Write a catchy statement that makes people want to click on it, such as “New Year’s Resolution: Learn How to Code!”
  • Make sure your picture is a good representation of your brand and fits your brand guidelines (if applicable). People will judge you by it.


Post analytics are very useful in LinkedIn, as they provide essential insights about your post and how it is performing. On the other hand, if your post does not receive any likes (engagement), then you might want to re-edit and repost your post.

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