How To Create LinkedIn Single Image Ads Campaign? [in 2022]

Written by: Emily Anderson
Last updated:

LinkedIn Single Image ads are steadily catching popularity thanks to their unique format of sponsored content. You will typically find these advertisements featuring a single image along with a line or two of text blurb.

LinkedIn single image ads are directly available on your LinkedIn and because they are responsive, they will show up on the feed seamlessly on desktops, tablets, smartphones, and everything in between.

In this LinkedIn ads article, we will learn more about LinkedIn Single Image ads and figure out what they are, their specifications, and more.

If you prefer to watch a video tutorial on LinkedIn Single image ads, check out this one:

What are LinkedIn Single Image ads?

As you probably know at this point, LinkedIn single image ads are a type of sponsored content where you will find a single image accompanied by a header. The ads are directly available on the LinkedIn feed, and you can access them just as easily from mobile and desktop devices.

The defining aspect of Single image ads is the fact that they are specifically geared to back up a complete funnel marketing lifecycle from start to finish. As a business owner, your might want to leverage the format of this advertisement to come up with outcome-specific marketing campaigns.

For instance, if you are a small brand that’s just getting started or a bigger brand that requires more traction and visibility about its latest product, you might want to leverage LinkedIn single image ads to drive greater brand awareness.

Because the advertisements are directly available on the user’s feed, your target audience will certainly come across them and if it is attractive enough, they will click the link making way for higher website traffic and better and large-scale engagements.

With the right marketing strategy, and by targeting the right demographics or audience, you can also generate higher leads with these ads. Depending on the quality of your website, these leads can convert into end-users.

Finally, businesses can also post these single image ads to attract employees for specific offerings. The best part: this advertisement also comes with an option to check your performance. You have the right KPI and other relevant metrics and thanks to LinkedIn’s advanced reporting tool, you will get just the right insight that your business needs.

LinkedIn Single Image ads specs

At this point, you are probably wondering what the specs of Linkedin Single image advertisements are. So, here’s a summary of everything you wanted to know:

Image ads specs

The advertisement supports all types of images including JPG and PNG formats. It also supports GIFs. However, if the GIF is animated it will first be tweaked into a static format following the upload. Currently, the maximum image size is 7680 x 4320 pixels and your file size cannot exceed 5 MB.

There are also specific aspect ratios for horizontal and square images. For a horizontal image, the ratio can be 1.91:1 and the image size should be at least 640 x 360 pixels and shouldn’t exceed 7680 x 4320 pixels.

For square images, the aspect ratio is 1:1 and the image needs to be 360 x 360 pixels at least with a maximum size of 4320 x 4320 pixels.

For vertical images, the aspect ratio should be 1:1.91 with a minimum resolution of 360 x 640 pixels and the highest resolution of 2340 x 4320 pixels.

Text specs

The introductory text should be between 150 to 600 characters and the Headline should be between 70 to 200 characters. For description, you can go anywhere between 100 and 300 characters which are around a line or two.

How to create LinkedIn Single Image ads campaign?

  1. To create a single image ad campaign, you first need to create your campaign, give it a name, and select a campaign group.
  2. After this, you need to choose the aim of your advertisement (like engaging users, gaining brand awareness, generating leads, etc) and the target audience group.
  3. Next, you will be asked to set a budget, a proper schedule for the campaign, and place a bid. Fill out the form, save it, and click �Next’ to move on the following screen.
  4. Finally, you get the option to add your creative from an elaborate menu. Once you select the creative you will be asked to review it. And following your review and confirmation, the advertisement will be published.

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