How to Make Instagram Reels in Meta Business Suite? [in 2024]

Written by: Emily Anderson
Last updated:

Instagram Reels are a fun and engaging way to share short video content with your audience.

If you’re managing an Instagram Business account, you can use the Meta Business Suite to create and publish Instagram Reels from your desktop computer for free.

In this tutorial, we’ll show you how to make Instagram Reels using the Meta Business Suite.

Why Should You Make Instagram Reels in the Meta Business Suite?

nstagram Reels have become a popular way for businesses to reach their audience and grow their brand. With Instagram Reels, businesses can create short, engaging videos that showcase their products or services, provide behind-the-scenes glimpses, or share valuable information with their followers.

Creating Instagram Reels in the Meta Business Suite can offer several advantages for businesses:

  1. Access to more tools: The Meta Business Suite offers more advanced video editing tools and features compared to the Instagram mobile app. With the Meta Business Suite, businesses can add music tracks, search for audios, trim and crop their videos, and select custom thumbnails.
  2. Easy content creation: Creating content on a desktop computer can be faster and more efficient than using a mobile device. With the Meta Business Suite, businesses can easily create and publish Instagram Reels directly from their desktop computer.
  3. Better organization: The Meta Business Suite allows businesses to manage multiple Instagram accounts and pages from a single dashboard. This can make it easier to keep track of content, manage comments and messages, and monitor analytics.
  4. Integration with Facebook: The Meta Business Suite is integrated with Facebook, which means that businesses can easily cross-post their Instagram Reels to their Facebook page. This can help increase visibility and engagement across both platforms.

By creating Instagram Reels in the Meta Business Suite, businesses can save time and effort while also creating more engaging and effective content for their audience.

How to make Instagram Reels in the Meta Business Suite?

Here is how to create and post Instagram Reels using the Meta Business Suite:

Step 1: Open Meta Business Suite

To get started, go to and log in to the Meta Business Suite.

Make sure you select the right Meta Business Suite account where the Instagram account is added and connected to a Facebook page.

If you haven’t added the Instagram account to the Meta Business Suite yet, check out the tutorials on our YouTube channel.

Step 2: Click on Create Reel

Once you’ve added the Instagram Business account, click on “Create Reel” on the Meta Business Suite homepage. If you don’t see it there, go to “Content” and click on “Create Reel” in the top right corner.

Step 3: Add Video and Caption to the Instagram Reel

Select the Instagram account where you want to publish the Reel and click on “Add Video” to upload your Reel video.

You can also add a caption to your Reel if you want. Optionally, you can also choose a thumbnail for your Reel. You can select a frame or upload a custom thumbnail image.

Step 4: Choose Music and Edit Instagram Reel Video

You can add music tracks and soundtracks from the Meta Business Suite to your Reel.

The Meta Business Suite recommends some tracks, but you can also search for audios and select them. You can mute the Reel if you want.

You can also crop or trim the video if you need to.

Step 5: Publish the Instagram Reel

Once you’re happy with your Reel, click on “Next”. You’ll be able to review your Reel and make any final edits.

When you’re ready, click on “Share” to publish your Reel from the Meta Business Suite.

Note that currently, you cannot schedule an Instagram Reel from the Meta Business Suite, but this may become available in the future.

That’s it! Now you know how to make Instagram Reels using the Meta Business Suite. Experiment with different video content and share your Reels with your Instagram audience to keep them engaged and entertained.

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