What is TikTok Shopping? How To Set Up TikTok Shopping? [in 2022]

Written by: Emily Anderson
Last updated:

With TikTok becoming more and more popular, it’s no surprise that some people are using the app to do their shopping. You can find everything from clothes to makeup to home decor on TikTok, and there are a lot of great deals to be found.

In this TikTok marketing tutorial, we are going to explain what TikTok Shopping is, how does it work and how to set up TikTok shopping if you want to take advantage of it.

If you prefer to watch a video tutorial on TikTok Shopping, check out this video tutorial:

What is TikTok shopping?

If you haven’t heard of TikTok Shopping yet, you’re not alone. The feature is still fairly new and is only available in certain countries. But if you’re in a country where TikTok Shopping is available, it’s definitely worth checking out!

So what is TikTok Shopping? In a nutshell, it’s a way to buy products directly from TikTok videos. You can either buy products that are featured in the videos, or you can buy products that the creators of the videos are promoting.

If you’re watching a video and you see a product that you’re interested in, you can simply tap on the “Shop Now” button to be taken to the product’s page. From there, you can add the product to your cart and checkout. It’s that easy!

TikTok Shopping is a great way to discover new products and brands, and it’s also a great way to support your favorite creators. If you see a creator promoting a product that you like, you can buy it directly from their video. This helps to support the creator and ensures that they can continue making great content for you to enjoy!

How does TikTok shopping work?

Basically, TikTok shopping allows users to browse and purchase products directly from the app. When you see a product that you like, you can simply click on the “Buy Now” button to be taken to the product page. From there, you can add the item to your cart and checkout using your preferred payment method.

TikTok shopping is still in its early stages, but it has already gained a lot of popularity. In fact, it is estimated that TikTok shopping will generate $10 billion in sales by 2021.

If you’re looking for a convenient and fun way to shop, TikTok is definitely the platform for you. With its growing selection of products and easy-to-use interface, TikTok shopping is poised to take the e-commerce world by storm.

How to set up TikTok shopping?

If you’re thinking about using TikTok Shopping to sell your products, here’s a quick guide on how to get started:

  1. Register as a business on TikTok

Before you can start selling on TikTok, you’ll need to register your business with the platform. To do this, go to TikTok’s Business Center and click on the “Register Now” button.

On the registration form, you’ll need to provide some basic information about your business, such as your business name, email address, and country. Once you’ve submitted the form, you’ll receive an email from TikTok with a link to confirm your account.

  1. Set up your Shopify account

If you don’t already have a Shopify account, you’ll need to set one up before you can start selling on TikTok. Shopify is an ecommerce platform that allows businesses to create online stores and sell their products. Setting up a Shopify account is quick and easy, and you can sign up for a free trial to get started.

  1. Connect your Shopify account to TikTok

Once you have a Shopify account set up, you’ll need to connect it to TikTok. To do this, go to TikTok’s Business Center and click on the “Connect Shopify” button. On the next page, you’ll be asked to enter your Shopify store’s URL and click on the “Connect” button.

  1. Select the products you want to sell on TikTok

After you’ve connected your Shopify account to TikTok, you’ll need to select the products you want to sell on the platform. To do this, go to your Shopify account and click on the “Products” tab. From here, you can select the products you want to sell and add them to your TikTok shop.

  1. Start creating Shopping videos!

Once you’ve set up your TikTok shop and added products, you’re ready to start creating Shopping videos! Shopping videos are short videos that showcase your products and include a link to your Shopify store.

To create a Shopping video, open the TikTok app and click on the “+” button.

Then, select the “Shopping” option and choose a product from your shop. After you’ve selected a product, you can start filming your video. Be sure to include a link to your store in the video so that viewers can purchase your products.

TikTok shopping eligibility

To be eligible for TikTok Shopping, you must:

  • Have a TikTok account
  • Be 18 years of age or older
  • Have a verified phone number
  • Have a valid credit or debit card
  • Live in the United States, United Kingdom, Canada, Australia, or New Zealand.

If you meet all of the above requirements, you can start using TikTok shopping.

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