What is Ezoic? Can You Make More With It Than AdSense? [in 2022]

If you want to make money with your blog, then one of your best options that work in almost all cases is the Ezoic ad network.

In this Ezoic tutorial, we are going to explain what Ezoic is, how Ezoic works, what features Ezoic provides, and whether there is a better ad network to make money than Ezoic.

What is Ezoic?

Ezoic is an online advertising network and tech platform that you can join as a publisher to make money by serving ads from your website.

Ezoic is one of the best alternatives to AdSense, as almost anyone who is eligible for AdSense, should be able to apply and get accepted to Ezoic and make more money with it than with AdSense.

Join Ezoic here by clicking on this link!

However, Ezoic is not just an ad network like Mediavine or AdThrive, it is also a technology company created for publishers and provides a lot of free features for the websites that join Ezoic.

If you are wondering if you should put your site on Ezoic, check out our Ezoic Review:

  • Ezoic Review

How does Ezoic work?

Although Ezoic has many features as we will explain in the article, the main benefit of joining Ezoic, is that you will be able to access Google AdX or AdExchange and other header bidding ad networks.

This means the competition for your ad placements will increase as more advertisers will be able to bid on your ad placements which will ultimately result in more revenue compared to what you would get if you are on Google AdSense.

The second unique thing about Ezoic is its Ad Tester features that will continuously test the ad positions, sizes, and location on your site and use its AI technology to maximize your display ad revenue.

To be able to monetize your website via Ezoic and use their tech features as well, here is what you have to need to know.

Traffic Criteria to be able to use Ezoic

As we explained in the Ezoic requirements guide, there is no minimum traffic requirement for Ezoic.

They used to only allow websites with over 10,000 monthly traffic to join but now you can join even if you have less traffic.

Other requirements for Ezoic

Although Ezoic doesn’t require a certain traffic level, they only want websites with quality content to join their platform.

This means that your website has to comply with Google’s publisher policies include the following: Content policies, Behavioural policies, Privacy-related policies

For more details on this, check out our guide on Ezoic Requirements here

How to join Ezoic platform?

To be able to add your website to Ezoic, here is what you have to do:

  1. Open this page: https://www.ezoic.com/join-ezoic/
  2. If you are below 10k monthly traffic, click on ‘Join Access Now’
  3. If you are above 10,000 monthly visits, click on ‘Get Started’.
  4. First, add your email address so they can contact you later
  5. Then add the domain address of your website
  6. Select the products you are interested in (you can select all of them)
  7. Going through these, your Ezoic account should be created

Once you have created your Ezoic account, here are the next steps you should take before you could start serving ads from Ezoic:

  1. Complete your Ezoic account set up
  2. Get approved to be an Ezoic publisher
  3. Integrate your site with Ezoic
  4. Set up ad placements
  5. Get paid for your display ads in the next month.

If you want to learn more about how Ezoic works and how to join Ezoic, check out these related articles:

  • How does Ezoic work?
  • How to sign up for Ezoic?
  • How to integrate your website with Ezoic?

Other important Ezoic Features

Besides making more money with display ads on your site, you can also take advantage of the main Ezoic features developed for publishers.

The most valuable features besides display ad monetization are the following.

Ezoic Leap

Ezoic Leap is the ultimate solution for speed and UX optimization for Ezoic Publishers that you can use to remove all the speed plugins/apps you are currently using.

Ezoic claims that by using Leap, you can save $250 per year

Based on experience, if you know how to set Ezoic Leap up (Ezoic support can help you with that), you can pass Google’S Core Web Vitals scores which as you might know is now a ranking factor in the Google algorithm

To learn more about Ezoic Leap, check out our review here:

  • Ezoic Leap Review

Ezoic Ad Tester

Ezoic Ad tester tool is a machine learning based technology that allows you to optimize your ad placements, ad sizes to maximize your display ad revenue.

The main idea behind the Ezoic Ad tester that it can test thousands of ad combinations and use artificial intelligence to maximize revenue while also not ignoring user experience.

So Ezoic’s machine learning algorithm can decide based on the user demographic data, traffic source, time of the day, device type, and how many ads should be displayed on the website to maximize revenue and user experience.

Ezoic Bid Data Analytics

Ezoic also provides free analytics software that is specifically designed for content publishers in mind.

It is similar to Google Analytics, so you will see the most important metrics related to your website’s performance:

  • users
  • visits
  • pageviews
  • bounce rate
  • time on page
  • etc.

You will also be able to analyze these metrics using the following dimensions:

  • date
  • country
  • gender
  • age
  • device type
  • landing page
  • author
  • content category

This is not too different from Google Analytics so far. However, the great power of Bid Data Analytics comes from the fact that you also get access to data which really useful for publishers like:

  • ad sizes
  • ad placements
  • ad impression
  • Revenue
  • EPMV
  • page RPM
  • video revenue
  • demand partner

By analyzing these display ad metrics and dimensions you can gain insights that you can use to improve your earnings potential.

Ezoic Video Player

If you want to host your videos on your website, Ezoic also enables you to do that.

The great thing about the Ezoic video player is that you can also add ads to the video player and make money on your videos without being eligible for YouTube Partner Program

Free WordPress Hosting

As most content publishers built their websites on WordPress, Ezoic has developed free WordPress hosting features for them.

With this free WordPress hosting feature you should be able to save tens or even hundreds of dollars depending on your traffic level.

Just click on the linked articles to learn more about Ezoic features:

  • Ezoic features

Ezoic vs AdSense

If you are currently monetizing with AdSense, then you are leaving money on the table.

By joining Ezoic, you will make more money from your display ads as with Ezoic you will be able to join Google AdX and get access to hundreds of ad networks and increase the competition for your ad placements.

What’s more with Ezoic mediation feature you can let Google AdSense and AdX advertisers compete on your ad placements using Ezoic Mediation.

Ezoic Mediation

Although as we have just explained, by joining Ezoic, you should be able to make significantly more money than what you have made with AdSense.

However, Ezoic also has a mediation feature that allows you to connect other ad networks like AdSense to Ezoic and let them compete on your ad placements.

This means that if AdSense would pay more for an ad placement then Ezoic’s ad network then they will win the auction and they will pay more for that specific placement.

Ezoic Premium

Ezoic Premium is an invite-only program for Ezoic publishers that allows you to make more money with display ads, access premium features and get premium support from Ezoic experts.

Unlike other Ezoic features, Premium has a monthly subscription cost but usually they guarantee that you will be able to make a return on your monthly Premium subscription costs.

To learn more about Ezoic Premium, check out our review here:

  • Ezoic Premium Review

Ezoic Pricing

Ezoic pricing and costs can be a little bit confusing at first, but let us explain the gist of it.

Basic Ezoic service is free to use if you are serving display ads via Ezoic, as they take one ad placement from the page to pay for Ezoic.

You can also opt to a revenue share model, where you would get 90% of your display ad revenue and Ezoic would take 10% as a service. (Compare this 90% to the 68% revenue share model of Google AdSense.)

If you want to know more details about Ezoic Pricing, check out the guide here:

  • Ezoic Pricing

So these standard Ezoic features are “free” because you pay Ezoic with this revenue share model.

However, as we have mentioned above, with Ezoic Premium you can get access to extra features and direct brand deals that can guarantee you a higher ad revenue.

Ezoic Premium can be purchased with an annual or monthly subscription. The pricing of an Ezoic Premium subscription will depend on your revenue level, so if you want to get more details about Ezoic Premium pricing, check out this tutorial:

  • Ezoic Premium pricing

When was Ezoic founded?

Ezoic was founded in 2010 by Dwayne Lafleur who is the current CEO of the company. Other key people in Ezoic management are John Cole (CCO), Dan O’Bryan (CTO), Tyler Bishop (CMO), Mike McGuire (Managing director).

The headquarters of the company can be found in Carlsbad, California. The company also has offices in the UK (London and Tyne and Wear), Germany (Mainz), and Canada (Edmonton, Alberta)

Who owns Ezoic?

As Ezoic is a private company there is no public information about the ownership structure of the company.

However, Dwayne Lafleur as the founder is still a major shareholder and the management team is also likely to have some stakes in the company.

Ezoic received seed funding in 2013 and a Series A investment in 2019 by Sageview Capital.

Frequently Asked Questions – What is Ezoic?

Here are some frequently asked questions related to Ezoic:

Is Ezoic free?

Yes, you can join Ezoic for free, they will take the revenue on one of your ads to cover their costs.

If you want to make more money with Ezoic Premium ads, then you have to pay a monthly fee for Ezoic premium, but you can only make more money with Ezoic Premium, so you definitely going to have a positive ROI on that costs.

Will Ezoic slow down my website?

As with every other ad network there is a chance that your site will slow down as you need to load the display ads as well when someone opens a webpage.

However, if you are using Ezoic Leap and follow speed optimization best practices, even with a lot of display ads on your site, you should be able to provide a good user experience for your visitors and also pass Google’s Core Web Vitals.

Is Ezoic Worth It?

As we have mentioned, you should be able to make significantly more money with Ezoic and you can also save money on software subscriptions and hosting subscriptions with Ezoic so based on this Ezoic is definitely worth it.

How much does Ezoic cost?

Ezoic is free to join as you pay for Ezoic services with a revenue share model (you have two options: 10 percent or one ad placement per pageview).

If you want to get access to direct advertising deals, you have to purchase Ezoic Premium. The pricing of the premium subscription will depend on your traffic level and whether you want to commit for a 12-month subscription.

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