How To Add Someone To Ads Manager? [In 2024]

If you are working with an agency or freelancer to help you with your Facebook Ads, you must add them to your Facebook Ads Manager Account so they can edit campaigns, or start new ones.

In this short Facebook ads tutorial, we are going to show you how to add someone to a Facebook Ads Manager account. We are going to explain to you two methods so you can choose whichever you prefer.

If you want to watch a video tutorial on how to add someone to the Facebook Ads Manager, check out this one:

Give access to Facebook Ads Manager account

As we mentioned in the intro of the article, there are two ways to add someone to your Facebook Ads Manager account:

1. Add someone to the Facebook Ads Manager account from the Facebook Ads Manager
2. Add users to the Facebook Ad account from Facebook Business Manager

For the second option to work, you obviously should have an existing Business Manager account.

Let’s explain both of them, step by step.

How to add someone to Facebook Ads Manager?

Here is how to add someone  to a Facebook Ads Manager:

1. Open the Facebook Ads Manager (link: https://www.facebook.com/ads/manager/)
2. Click on the menu on the top left corner
3. Select ‘Ad Account Settings’
4. Click on ‘Add People’
5. Enter the name of the person
6. Choose their role in the Facebook Ads Manager (see role explanation below)
7. Click on ‘Confirm’.

If you followed along, your friend should receive a notification that you granted them a notification to this Facebook Ad Account. They can either accept or reject it.

Facebook Ads manager roles

One important thing to pay attention to is the roles that you grant to people in your Facebook Ads Manager.

There are three roles currently that you can give someone in the Facebook Ads Manager.

Facebook Ad account admin

Facebook Ad account admins can create, edit and view ads, check ad reports, modify payment methods and manage admin permission to this Facebook Ad account.

Keep in mind that if you give someone admin access, she will be able to remove you from the Ads Manager. So this access level should be avoided if you invite an agency or freelancer to your Ads Manager account.

Ad account advertiser

In most cases, this is the access level you should provide to someone who you invite to your Facebook ads account.

An ad account advertiser can set up new campaigns, modify ads so basically everything that is necessary for running ads on Facebook.

Ad account analyst

If you want someone to have access to your Facebook ad account but you don’t want him or her to edit ads or start or stop Facebook campaigns, then add him as an ad account analyst. He will have a view access level on your Facebook ad account.

If you are unable to add someone from the Ads Manager, you can also grant access to an Ad Account from the Facebook Business Manager. Obvoiusly, in this case, you have to add the Facebook ad account to the Business Manager first.

How to add someone to Facebook Ad account from Business Manager?

This is how to add someone to Facebook Ad Account from Business Manager:

1. Open the Facebook Business Manager account.
2. Select ‘Business Settings’ from the hamburger menu.
3. Click on ‘Users’ then ‘People’ on the left column.
4. Enter the email address of the person.
5. Toggle the Employee access on and click on ‘Next’
6. Select ‘Ad Accounts’ as the ‘Asset type’.
7. Select the Ad Account name
8. Then add the necessary access level.
9. Click on ‘Invite’

This should have a similar result as the process we have shown above. The person should receive a notification that she was granted access to this Facebook ad account.

Can’t add someone to Facebook Ads Manager Account

What if you can’t add users to Facebook Ads Manager? Make sure to check out this video tutorial as well:

There are two main reasons why you can’t give access to the Facebook Ads Manager/Ad Account.

First, you have to be the admin in the Ads Manager or in the Business Manager. Only admins can give or remove access on any Facebook business assets.

Secondly, the person you invite to the Facebook Ad Account must also have a personal Facebook profile. You also have to be on Facebook to be able to use its business assets like the Ads Manager.

If the person doesn’t have a Facebook Ad Account, here you can find a tutorial on how to create a Facebook profile and still stay anonymous:

• Create a Facebook page without personal profile

Frequently Asked Questions – Add Someone To Facebook Ads Manager

What is the purpose of adding someone to a Facebook Ads Manager account?

Adding someone to a Facebook Ads Manager account allows them to edit campaigns or start new ones on your behalf. It’s a way to give access to a third-party agency or freelancer that you are working with.

How many ways are there to add someone to a Facebook Ads Manager account?

There are two ways to add someone to a Facebook Ads Manager account: the first one is to add them from the Facebook Ads Manager, and the second one is to add them from the Facebook Business Manager.

What are the different roles that can be granted to someone in a Facebook Ads Manager account?

There are three roles that can be granted to someone in a Facebook Ads Manager account:

1. Facebook Ad Account Admin – can create, edit, and view ads, check ad reports, modify payment methods and manage admin permission to this Facebook Ad account.
2. Ad Account Advertiser – can set up new campaigns, modify ads, and do everything necessary for running ads on Facebook.
3. Ad Account Analyst – has view access level on your Facebook ad account.

What should I do if I can’t add someone to a Facebook Ads Manager account?

If you can’t add someone to a Facebook Ads Manager account, make sure that you are the admin of the Ads Manager or the Business Manager. Also, the person you invite to the Facebook Ad Account must have a personal Facebook profile. If the person doesn’t have a Facebook Ad Account, you can check out a tutorial on how to create a Facebook profile and still stay anonymous.