If you are working with an agency or freelancer to help you with your Facebook Ads, you must add them to your Facebook Ad Account so they can edit campaigns, or start new ones.
In this short Facebook ads tutorial, we are going to show you how to add someone to your Facebook ad account. We are going to explain to you two methods so you can choose whichever you prefer.
Without further ado, let’s dive in.
Give access to Facebook Ad account
As we mentioned in the intro of the article, there are two ways to add someone to your Facebook Ads account:
- Add people to the Facebook Ad account from Facebook Ads Manager
- Add users to the Facebook Ad account from Facebook Business Manager
For the second option to work, you obviously should have an existing Business Manager account.
Let’s explain both of them, step by step.
How to add people to Facebook Ads Manager?
Here is how to add people to Facebook Ads manager:
- Open the Facebook Ads Manager (link: https://www.facebook.com/ads/manager/)
- Click on the menu on the top left corner
- Select ‘Ad Account Settings’
- Click on ‘Add People’
- Enter the name of the person
- Choose their role on the Ads Manager (see role explanation below)
- Click on ‘Confirm’.
If you followed along, your friend should receive a notification that you granted them a notification to this Facebook Ad Account. They can either accept or reject it.
Facebook Ads manager roles
One important thing to pay attention to is the roles that you grant to people in your Facebook Ads Manager.
There are three roles currently that you can give someone in the Facebook Ads Manager.
Facebook Ad account admin
Facebook Ad account admins can create, edit and view ads, check ad reports, modify payment methods and manage admin permission to this Facebook Ad account.
Keep in mind that if you give someone admin access, she will be able to remove you from the Ads Manager. So this access level should be avoided if you invite an agency or freelancer to your Ads Manager account.
Ad account advertiser
In most cases, this is the access level you should provide to someone who you invite to your Facebook ads account.
An ad account advertiser can set up new campaigns, modify ads so basically everything that is necessary for running ads on Facebook.
Ad account analyst
If you want someone to have access to your Facebook ad account but you don’t want him or her to edit ads or start or stop Facebook campaigns, then add him as an ad account analyst. He will have a view access level on your Facebook ad account.
If you are unable to add someone from the Ads Manager, you can also grant access to an Ad Account from the Facebook Business Manager. Obvoiusly, in this case, you have to add the Facebook ad account to the Business Manager first.
How to add people to Facebook Ad account from Business Manager?
This is how to add people to Facebook Ad Account from Business Manager:
- Open the Facebook Business Manager account.
- Select ‘Business Settings’ from the hamburger menu.
- Click on ‘Users’ then ‘People’ on the left column.
- Enter the email address of the person.
- Toggle the Employee access on and click on ‘Next’
- Select ‘Ad Accounts’ as the ‘Asset type’.
- Select the Ad Account name
- Then add the necessary access level.
- Click on ‘Invite’
This should have a similar result as the process we have shown above. The person should receive a notification that she was granted access to this Facebook ad account.
Here you can also check out a video tutorial on how to add users to a Facebook ad account:
Can’t add users to Facebook Ad Account
What if you can’t add users to Facebook Ads Manager?
There are two main reasons why you can’t give access to the Facebook Ads Manager/Ad Account.
First, you have to be the admin in the Ads Manager or in the Business Manager. Only admins can give or remove access on any Facebook business assets.
Secondly, the person you invite to the Facebook Ad Account must also have a personal Facebook profile. You also have to be on Facebook to be able to use its business assets like the Ads Manager.
If the person doesn’t have a Facebook Ad Account, here you can find a tutorial on how to create a Facebook profile and still stay anonymous: