How To Create A YouTube Brand Account? [in 2022]

Written by: Emily Anderson
Last updated:

A YouTube brand account is a must if you want to manage multiple YouTube channels or you want to give access to various people in the company.

In this YouTube tutorial, we are going to show you how to create a YouTube brand account and how to use a YouTube brand account effectively.

If you prefer to watch a video tutorial on how to create a YouTube brand account, check out this video tutorial:

Why you should create a YouTube brand account?

We have a separate tutorial on what a YouTube brand account is and why it is useful to create one. You can check that tutorial here:

But here is the main gist of it: YouTube brand accounts are specifically for companies and brand that want to manage multiple YouTube channels and also don’t want to connect their Google accounts directly to the YouTube channel.

How to create a YouTube brand account?

Here is how to create a YouTube brand account:

  1. First, check if you have already created one, by opening this link:
  2. If not, sign in to your YouTube channel.
  3. Open this link:
  4. Click to ‘Create Channel’create a YouTube brand account
  5. Add a Channel name, check the boxset up youtube brand account
  6. Click on ‘Create’.

If you went through these steps, your YouTube brand account should be created.

Setup steps after creating a YouTube brand account

Once you have created a YouTube brand account, here are some YouTube brand account setup steps you should take:

  • Add access to channel managers
  • move YouTube channels to this YouTube brand account

Can’t create a YouTube Brand account

In most cases, you should be able to create a YouTube brand account if you follow the steps we have outlined above.

However, if you have already given access to other people to manage the channel via the YouTube studio permission settings then you need to remove those accesses first before you would be able to create a brand account on YouTube.

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