How To Create LinkedIn Event Ads? [in 2022]

Written by: Emily Anderson
Last updated:

LinkedIn is one of the best platforms for businesses and companies to advertise themselves to potential candidates and vice versa. One of the popular LinkedIn ad types is LinkedIn Event Ads.

In this LinkedIn advertising tutorial, we are going to explain everything you have to know about LinkedIn event ads.

If you want to watch a video tutorial on LinkedIn event ads instead, check out this one:

What are LinkedIn Event Ads?

The LinkedIn Event ads are for promoting any LinkedIn Events on your individual/company page for a set of target audience.

As these are sponsored ads, the event ads will appear on the LinkedIn feeds of the audiences as the sponsored ad format. You can optimize the details of the events that must be highlighted when the ads appear on the feeds.

These event advertisements can be selected in form of ads if you choose one from the three specific objectives for the ad campaign. The objectives are:

  • Engagement
  • Visits to website
  • Awareness for your brand

Once you choose add an event advertisement for your ad campaign, you will get an option for creating some new event ads.

LinkedIn Event Ads Specs

As explained above, the LinkedIn Event Ads are the sponsored contents which will directly appear on the LinkedIn feed of the members in the target audience group. This advertisement will promote the LinkedIn event which you have started from your LinkedIn page.

LinkedIn users can see this ad when they login into their LinkedIn account from mobile devices or desktop. You can optimize the ads according to your needs. For that, you can optimize the advertising specifications, such as:

Introduction text

You can use about 150 characters in an introductory text for the LinkedIn event ad for avoiding any truncation. In desktop, you can use a maximum of 600 characters.

Name of the event ad

This is an optional field where you can give a specific name to the event ad. You can use about 255 characters for the name of the advertisement.

URL for the event

You can add URL for the event on LinkedIn. As you provide the link, the image thumbnail will be automatically used for the advertisement.

LinkedIn Event Ads Examples

The Event Ads on LinkedIn look somewhat like this:×1053.png.original.png

The text and images will depend on how you optimize the specifications of your event ads.

How to create a LinkedIn Event Ads campaign?

Once you have created the LinkedIn Event Ads, it is time for you to start creating a campaign for the event. For creating an ad campaign, you will need the following:

  • You will need to have the access to the campaign manager from the ad account on LinkedIn
  • You will also need a Showcase Page or LinkedIn page which is connected to the ad account
  • You will need access to sponsored contents, super admin, or content admin

Now that you have everything you need, follow these steps:

Step 1

You have to log in to the campaign manager and then choose the correct name of the account and campaign group.

Select the tab named ‘Account’ and click on ‘Create’ under that tab. You will get an option ‘Campaign’ from the menu.

You have to click on ‘Edit’ icon and add a name for your campaign. Then, you need to confirm the selected group for campaigning.

Step 2

You have to select all the objectives for the advertisement campaign such as – engagement, awareness for the brand and visit to website.

You have to choose the target audiences too from the options for targeting to ensure that your ad reaches the right people.

Step 3

This step is about choosing the correct budget or schedule for the campaign. You have to set a bid, schedule and budget.

You can also add the conversion tracking option to track how many people click or take action for your event ad.

When it is all done, click on the button named ‘Next’ and then on ‘Save’ to save all your preferences.


This is everything that you need to know about LinkedIn Event ads. Now that you know what these ads are all about, how they look, what the benefits are and how you can create an ad campaign, what are you waiting for? Start creating a LinkedIn event ad and a campaign for your LinkedIn business page.

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