A great way to get more value or business from your LinkedIn marketing efforts is to add a call to action button to your LinkedIn company page.
In this LinkedIn page tutorial, we are going to show you how to add a Call to action (CTA) button on your LinkedIn company page.
If you prefer to watch a video tutorial on how to add a custom CTA on your LinkedIn company page, check out this one:
LinkedIn Company Page CTA Button Options
There are five buttons to choose from when it comes to the CTA button options. The first would be ‘Register’ and this could come in handy when you would want the viewer to register for a membership that would benefit you in the long run.
Another option would be ‘Learn More’ if you put up some juicy content on your LinkedIn company page and you would want the reader to learn a lot more regarding what you bring to the table.
Turning readers into leads is one of the common things you would want to accomplish on your LinkedIn page and if that is your mission then your CTA button should be ‘Sign Up’ as that would catch the attention of so many people.
When you got the best web designers in the business to work on your website, then you should be proud of it and your CTA button should be ‘Visit Website’. The same would hold true if you have a dedicated customer service team who are always ready to answer any questions so if that is the case then it should be ‘Contact Us’.
How to Add/Change LinkedIn Page CTA Buttons?
You can click the pencil icon on your company page when you want to add or change the LinkedIn page CTA buttons.
After that, you should go to the buttons section under the header and from there you can choose among the five options that we previously discussed.
There is even a button preview so that you know what you are going to get when you decide on the button.
For options that will allow you to lead the visitor to a website, you can input the URL there. After all, some impressed visitors would love to know more about your website.
There is even an option to engage with visitors by leading them to a webinar invite or even a long report that you spent so much time making.
Which CTA Button Should You Choose?
The CTA button your company would choose will depend on your company’s short and long-term goals. If you want to lead them to a seminar then you can choose the ‘Register’ or ‘Sign Up’ CTA buttons. After all, that would be the same thing that will drive more viewers to learn more about the brand as it depends on what marketing strategy you are comfortable with.
In one situation, you can choose the ‘Visit Website’ CTA button if you put a lot of information there about your company.
Also, the website can lead to many more things that will make your company achieve its goals. If you choose the ‘Learn More’ CTA button then you just gave a brief glimpse regarding what you are all about and you were successful in making the reader want to know more regarding what you are all about.
Can’t Change LinkedIn CTA Button on Company Page
One reason by which you can’t change the LinkedIn CTA buttons would be the fact that you don’t have the authority to do so. As a result, better request authority from the owners of the company so you can do it as it can need a bunch of approvals. After all, changing the Linkedin company page CTA buttons would change the overall look of the page in a drastic manner and that can lead to either good or bad things.
Other Information Related to LinkedIn CTA Buttons
The best part about the LinkedIn page CTA buttons is they would give you analytics regarding how they are doing. As a result, you can sit back and analyze if you put the right button in or not as there is plenty of time to change the CTA button to another one. These same analytics would help you cater for your brand to the right target audience so you will be motivated to do better in the near future..