How To Switch To A Professional Twitter Account? [in 2022]

Written by: Emily Anderson
Last updated:

Professional Twitter accounts are available for all global Twitter users including publishers, creators, brands, and businesses. Professional Twitter accounts can take advantage of new business features, promotional tools, and advanced Twitter profile features.

In this Twitter profile tutorial, we are going to show you how to switch to a Professional Twitter account and everything else that is related to this topic.

If you prefer to watch a video tutorial on how to switch to a professional Twitter account, check out this one:

How to switch to a Professional Twitter account?

You can switch your personal Twitter account to a Professional account if you are qualified for it.

If your personalized authentic identity is clear on your profile (and not using a fake identity to deceive viewers), you can create this type of account. You also should have a complete profile and no history of Twitter User Agreement repeated violations.

Here is how to switch to a professional Twitter account:

  1. Click on the “… (More)” option to select “Twitter for Professionals”.
  2. A pop-up will appear mentioning the benefits you are about to receive. Click on the “Agree & Continue” to proceed.
  3. Out of 30 options available, select a category that best describes your account.
  4. Next, select an account type. You will be provided with 2 options (Business and Creator).
  5. You will get the suggestion to customize your profile, pick topics to follow, and promote a tweet. You can do as suggested or skip these sections.
  6. That is it! You have successfully switched your Twitter account.

Why should you switch to a Twitter Professional account?

A Professional Twitter account is for a user who uses their account for business purposes. If the livelihood of a Twitter account holder is a professional, then he/she will be benefitted from operating via a Professional account.

I learned that a business can strengthen and grow its online presence effectively with the many features available to Professional accounts only. Unlike a Professional user, a personal (average) account user will not receive different useful professional tools and features like Ads Ecosystem which also includes Quick Promote.

There are even talks of future features like Twitter Shopping and Professional Profiles for such types of Twitter account holders.

Can’t switch to a Twitter professional account?

If you are having problems switching your personal twitter account to a Professional Twitter account, then I would suggest you start by checking if you are indeed eligible for creating such an account on Twitter or not.

As mentioned before, if there is any sort of false pretense from your end, then you will not be qualified for one. You cannot feature content related to another account’s/person’s organization, brand, identity, and/or work.

Accounts featuring fictional characters and animals are not eligible for Professional accounts. Similarly, fan and parody accounts cannot switch to Professional Twitter accounts as well.

How to switch back to a Twitter personal account?

I am highly recommending any business reading this guide to consider switching to a Professional account if you have the standard Twitter account. The platform has provided the option to switch the account back to a personal account again. You can do this any time you desired; thus, do consider it.

The steps to switch back to a personal account are very easy. They have been mentioned below:

  1. Start by going to your profile in order to click on the “Edit Profile” option.
  2. After that you have to find and select the option “Edit Professional Profile”.
  3. You will see a box containing different options. You have to select the “Switch Account Type” option.
  4. You will be provided with a menu containing options. To make the switch, select the type of account you would like your Twitter account to be identified as.

Twitter Business account Vs Creator account

When converting your personal Twitter account into a Professional one, you will be given the option to choose an account type. The 2 options provided by Twitter are Business and Creator.

According to Twitter, you should choose a type that best expresses and aligns with your profession. As your potential clients and investors will be exposed to this information, make sure you get it right.

I didn’t mean to spook you or anything; Twitter has provided an easy and quick option to change the account type as and when desired.

If you are a content creator or an individual trying to promote your work on Twitter, then you should select the Creator option. Businesses of any scale, brands, and other types of organizations or groups of individuals should stick to the Business option. This is one of the easiest ways to distinguish between Business and Creator Professional Twitter accounts.

Summing up – Switching to a Twitter Professional account

I hope with this step-by-step guide and related information you can now adequately and quickly switch your standard Twitter account to a Professional Twitter account. The conversion is free. So, why not give it a go to see if it is the right choice for you and your business or not.

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