What is The Twitter Pixel Helper & How To Use It? [in 2022]

Written by: Emily Anderson
Last updated:

Twitter Pixel Helper is a Google Chrome Extension that helps Twitter advertisers check their implementation of Twitter Pixel (Universal Website Tag). Also, this chrome extension searches for site tag fires and offers real-time feedback whether they are working correctly or not.

In this Twitter advertising tutorial, we are going to cover the most important things you have to know about the Twitter Pixel Helper.

What is Twitter Pixel Helper, and why should you install it?

Twitter Pixel Helper is a Chrome extension that helps you to troubleshoot Twitter Pixel issues. It allows you to see if your Twitter Pixel Events are firing correctly and provides troubleshooting tips if there is any issue with the Twitter Pixel implementation.

Twitter Pixel Helper


The number found on the Twitter Pixel extension icon shows the total number of web tag fires. If you click there, a panel that shows details of the Pixel Events fired and implementation warnings if there are any.

How to use Twitter Pixel Helper

Why should you install the Twitter Pixel Helper?

The Twitter Pixel Helper will help you as an advertiser to verify that you have placed the Twitter site tag rightly on your website. Besides, this extension will enable you to find the practical parameter values inserted inside the website tag and also approves that the information is correctly formatted.

How to download and install Twitter pixel helper?

Twitter pixel helper allows its users to investigate dynamic parameters that might pass within their website tags. On top of that, it enables them to verify that any formatted information is correct. The extension is readily available and given for free to advertisers in English and other upcoming languages.

Here is a step-by-step procedure on how to download and install Twitter Pixel Helper (this is an extension that works chrome browser):

  1. First, click on the chrome app, then tap on the “add to chrome” button. This allows you to install the extension.
  2. After that, you’ll be sent a dialogue box for confirmation (this should take a few seconds).
  3. Tap on “Add extension” to confirm.
  4. After confirming the permissions, the extension will appear beside the chrome bar.

How to Use the Twitter Pixel Helper?

Do you want to know how to use Twitter Pixel Helper? Here is a guide that will help you do that with ease.

First off, move to your web. Twitter helper automatically senses any pixels that pass data successfully to Twitter. The number found on the extension icon shows the total number of pixels detected on that page.

Next, click on the extension to get more details about the earlier detected pixels. Clicking the blue rectangle gives you more information about each particular pixel.

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