Do you want to get more website visits, and conversions from your TikTok profile? Then you have to definitely add a link to the TikTok bio, so people can check out your website or other social media channels.
In this TikTok marketing tutorial, we are going to show you how to add a link to TikTok bio, and we are also going to explain everything else that you have to know related to placing a link to your TikTok profile.
How to add a link to a TikTok bio?
Here is how to add a link to your TikTok bio in 2023:
- Open the TikTok app and click on your Profile
- Click on ‘Edit profile’ at the bottom right corner of the screen.
- Tap on ‘Add your website’ field.
- Enter your website link.
- Click on ‘Save’
If you can’t see this option, you need to switch your account from the current personal account to a Tiktok business account which we describe in the next section.
Note: Switching to a TikTok business account is free, and you can always switch to either side at your disposal. But, with a business TikTok account, you’ll be limited with the songs you play, and it sounds like they aren’t licensed for commercial usage. A personal TikTok account usually doesn’t have these problems.
Switching to a pro account so you can put a link to TikTok bio
Here is how to switch to a TikTok business account so you can add a link to your TikTok bio:
- Open your TikTok account
- Click on the profile located at the lower right end of the screen
- Click on the three lines in the upper-right corner.
- This action will take you to the settings and privacy page. Click ‘manage account’
- Click the switch to Pro account.
- Select ‘Business’ as account type
- Click Next, select a TikTok category, then click Next again.
- Then return to your profile page, click ‘edit profile’, and click the website to insert a hyperlink to your website
Here you can also check out a video on how to add a link to your TikTok bio:
Other ways to add a link to your TikTok bio
If you don’t want to switch your account to a TikTok business account and still want to add a link to your TikTok bio, you can also do that. But the downside is that the link won’t be clickable. As a result, your URL link should be very short and easy to remember.
Here is how to add a link to a personal TikTok account:
- In your TikTok personal account, click on profile
- Click on the ‘Edit profile’ button
- Now, click on add YouTube or Instagram to your profile
- Sign in to those platforms
Now, your Instagram and/or Youtube channel link should be added to your TikTok bio as well.
Why you should add a clickable link to your TikTok bio?
Adding a clickable link to your TikTok bio account has a high potential of helping you promote your website, promote a cause you want to support, help people get to know you better.
At least with a link to your TikTok bio, you can direct people to where you need them to go with just a single link.
As a best practice, you should also add UTM parameters to your TikTok bio link, so you can easily measure in Google Analytics how many users come to your website from clicking on your TikTok bio link.
Using these insights, you can easily analyze how valuable is your TikTok marketing, whether you are running ads or just trying to take advantage of the organic potential of TikTok.
Can’t add a link to TikTok bio
Here are the most frequent reasons why you can’t add a clickable link to your TikTok bio:
- You haven’t switched to the TikTok business account. TikTok personal accounts can only add a non-clickable link to their TikTok bio.
- You have fewer than 1.000 TikTok followers. Under 1.000 followers, you can’t add the clickable link to the TikTok bio.
- Other technical reasons you can’t add the website link to your TikTok bio.
Frequently Asked Questions – Adding a Link To TikTok Bio
Here are some of the most frequently asked questions related to placing a link to your TikTok bio.
What Can I Use a Link in My TikTok Bio For?
It really depends on the type of business you run on how to get the most out of the TikTok bio link. If you are running a coaching business, you should link to your ‘book a call’ page, if you are running an e-commerce website, you should place an e-commerce product or category page.
You should also experiment with changing the link and measure how it performs in terms of clicks and conversions on your website. Also, if you are running some kind of promotion, link directly to the landing page of the promotion.
How To add multiple links to a TikTok bio?
Currently, you can only add one clickable website link to your TikTok bio. If you want to add more than one link to your website, you should use any of the popular bio link tool link linktree or linkinbio, so people can click on multiple links from your TikTok bio.
How to measure TikTok link bio clicks on your website?
The easiest way to track TikTok bio link clicks is by adding UTM parameters after the website URL.
This way, you are going to clearly see in your Google Analytics account, how many users clicked on your TikTok bio link, what are their demographics info, and what they did on your website. (did they purchase anything, or subscribed to a newsletter after they clicked the link in your TikTok bio.)
Here are the utm parameters you can use. Switch the example.com to your own website URL:
How To find out how many people clicked on the TikTok bio link?
If you don’t link to your own website or don’t want to use Google Analytics, you can also measure the number of clicks on your TikTok bio link by using a link shortener like bit.ly. So even if you don’t use Google Analytics, you are going to clearly see how many people clicked the link on your TikTok bio.
This can be especially useful if you are a TikTok influencer and you are doing a promotional offer.
Why can’t I put a link to my TikTok bio?
As we have mentioned in the article, you have to have a TikTok business account to be able to put a website link to your TikTok bio. So, first, you have to switch to a TikTok business account, then you can add the link to your TikTok bio by following the instructions we have given above.
How many TikTok followers do you need to add a link to a TikTok bio?
Fortunately, there is no requirement when it comes to adding a link to your TikTok bio. Even if you have 0 followers on TikTok, you can add a website hyperlink to your TikTok bio. So we recommend always placing a link to your TikTok bio even if you have a couple of followers.
You will never know when your TikTok video goes viral.