How To Add & Share The TikTok Pixel? [in 2022]

TikTok Pixel allows you to measure, optimize, and track your TikTok ads. With TikTok Pixel, you can understand the effectiveness of your advertising on TikTok, as well as track conversions and optimize your TikTok ad campaigns.

In this TikTok Pixel tutorial, we are going to cover how to add the TikTok pixel to the Business Center and how to share the TikTok Pixel with other Ad Accounts and Business Centers.

If you prefer to watch a video tutorial on TikTok Pixel, check out this one:

How to add the Pixel to your TikTok Business Center?

To add the Pixel to your TikTok Business Center:

1. Log in to your TikTok Ads account.
2. Click on the business center to where you want to add the pixel to.
3. Click on the Pixels tab.
4. Click on the “Add Pixel” button.
5. Enter a name for your Pixel and click on the “Create” button.
6. Copy the Pixel code and paste it into the header code of your website.
7. Save your changes and you’re done.

Now that you’ve added TikTok Pixel to your website, you can start measuring your TikTok advertising results. Keep an eye on your conversion data to see how effective your TikTok ads are, and make adjustments to optimize your campaigns.

How To share the TikTok Pixel with TikTok Ad Accounts?

To share the TikTok Pixel with your Ad Accounts, follow these steps:

1. Log in to your TikTok Ads account.
2. Click on the business center to where you want to share the pixel.
3. Click on the Pixels tab.
4. Click on the “Share Pixel” button.
5. Select the ad account you want to share the Pixel with and click on the “Share” button.

How To share the TikTok Pixel with other TikTok Business Centers?

To share the TikTok Pixel with other TikTok Business Centers, follow these steps:

1. Log in to your TikTok Ads account as an admin
2. Click on the business center to where you want to share the pixel from.
3. Click on the Pixels tab.
4. Click on the “Add Partners” button which is under the “Partners” tab
5. Enter the business center you want to share the Pixel with and click on the “Confirm” button.

You’ve successfully shared the TikTok Pixel with other TikTok Business Centers. Now you can start measuring your TikTok advertising results and making adjustments to optimize your campaigns.

How to unlink a TikTok Pixel from TikTok Ad Account?

If you want to unlink a TikTok Pixel from your TikTok Ad Account, follow these steps:

1. Log in to your TikTok Ads account as an admin.
2. Click on the business center to where you want to unlink the pixel from.
3. Click on the Pixels tab.
4. Click on the “Unlink Pixel” button which is under the “Partners” tab.
5. A pop-up will appear, asking you to confirm that you want to unlink the Pixel from your Ad Account. Click on the “Unlink” button to confirm.

You’ve successfully unlinked the TikTok Pixel from your TikTok Ad Account. You can now use another Pixel for your TikTok advertising campaigns.

What data do TikTok Pixels collect?

TikTok pixel depending on TikTok Pixel events collects data on your website visitors, including information on what they do on your website and what ad they clicked on to get there. This data is used to help you track conversions, optimize your campaigns, and understand the effectiveness of your advertising.

You can check the TikTok Pixel events on your website by using the TikTok Pixel Helper Chrome Extension.

TikTok pixel can also collect data on non-converting visitors, which can be used to create lookalike audiences for future campaigns. TikTok pixel is an essential tool for any business that wants to get the most out of their TikTok advertising.