If your main focus is to grow the number of followers on your Facebook page, an easy win you have to implement is to add the follow button to a Facebook page.
In this Facebook page tutorial, we are going to show you how to add the follow button and how to measure if it is worth adding it to your page as a CTA button.
If you want to add the follow button to a Facebook profile, check out this tutorial:
If you prefer to watch a video tutorial on how to add the follow button on a Facebook page, check out this one:
Without further ado, let’s dive in.
How to add a Follow button to a Facebook page?
To add a follow button to a Facebook page, follow this:
- Open the Facebook page.
- Under the cover photo, you will see the CTA button with ‘Add a button’ label, click on it.
- (If you have added another CTA button, click on ‘Edit …’ button’).
- Select the ‘Follow’ options from the list of CTA buttons.
Now, your Facebook follow button should be active on the Facebook page.
You can check this by viewing the Facebook page as a visitor and you should see the ‘Follow’ button under the cover photo.
Measure if the Follow button got you more Facebook page likes
This call to action button on your Facebook page is one of the most valuable assets so you should make sure that it brings you results.
Fortunately, we can easily measure if the follow button is adding any new followers to the page or not.
What you should do is simply measure one month before adding the Follow button and how many new followers you added to the page.
Do the same basic calculation one month after you added the Follow button. This way, you can clearly see whether the Follow button helped you get more Facebook page likes.
How to change the follow button to another CTA button?
If you see that the ‘Follow’ button didn’t significantly increase the number of new followers on your Facebook page, then simply change it to something more useful.
As you can see above there are multiple Facebook page CTA button options you can choose from.
To change the Follow button to something else:
- Open the Facebook page
- Click on the ‘Edit Follow’ button.
- Select another CTA button option.
Can’t add follow button to Facebook page
If you can’t go through the process we have shown above, you won’t be able to add the Follow button to the Facebook page.
In this case, check your Facebook page permission level as only Facebook page admins can add the follow button to a Facebook page.
If you are only an editor or lower-level Facebook page manager, you can’t change the CTA button on the Facebook page.
Enable the Follow button on your personal Facebook page
If you want to activate the follow button on your personal Facebook page, then obviously the process is different from this.
We have a separate tutorial, where we show you how to enable the Follow button there:
Frequently Asked Questions – How to add follow button on the Facebook page
How to add follow button on the Facebook page on mobile?
The process of adding a follow button to a Facebook page is pretty much the same on mobile as we have shown in this article on a desktop computer. The process should be working whether you have an iPhone or an Android phone.
Where is the follow button on a Facebook page?
You will be able to find the Follow button under the cover photo of the Facebook business page. If you see another CTA button, follow this guide to change the button to a Follow call to action button.