ROIhacks.comFacebook Website Custom Audiences are the most frequently used custom audience targeting types on Facebook. Without them, you wouldn’t be able to use the most basic (but sometimes also the most powerful) type of targeting options on Facebook like retargeting your website visitor or making Lookalike Audiences from your recent buyers to find new potential … Read more
Do you want even more customized conversion goals? Or do you want to define a conversion with a URL rule instead of using Pixel Events? With Facebook Custom conversions all of these two are possible, as we will show in this article. This is a beginner guide explaining everything about Facebook Custom Conversions, where we … Read more
Facebook retargeting campaigns are the most profitable campaign types on Facebook. However, in order to get a better ROAS on your Facebook remarketing campaigns, it is not enough to set up and target the right remarketing audiences. You also need ad creatives and copies that are really resonating with your potential customers. The best way … Read more
Custom Conversions is an advanced Facebook advertising technique but is it difficult to create Facebook Custom Conversion? As we will show in this tutorial it is not at all, especially if you’re already familiar with Custom Events and Custom Conversions. If you are interested in Facebook Custom Conversions in general, we recommend you to read … Read more
Facebook custom audience targeting is the most powerful targeting option you have in the Facebook advertising tool. However, for new Facebook advertisers, some aspects of custom audiences can be confusing or seem to be complicated. With this guide, we aim to kill this confusion and explain the most important thing you have to know about … Read more
When you are doing Facebook advertising, Facebook Pixel Helper Chrome Extension is the ultimate must have chrome extension you should use every day to make sure that your Facebook Pixel is working correctly. In this tutorial, we are going to explain everything you have to know about using Facebook Pixel Helper. We will show you … Read more
When people start out with Facebook ads one of the confusion they seem to have is understanding the difference between Facebook Ads Reach and Facebook Ads Impressions, and related to these Facebook ads frequency. In this article, we will make sure to kill this confusion and provide you with clear definitions of these fundamental Facebook … Read more
Do you want to run Facebook campaigns to your Shopify store? Before running any campaigns, make sure that your Facebook Pixel is installed on your Shopify e-commerce site and the Pixel events are set up correctly. In this guide, we will not show you exactly how to install and set up the Facebook Pixel to … Read more
Are you curious about what ads your competitors run on Facebook? Do you want to spy on them and see the exact formats, ad creatives and ad copies they use? You can also get inspiration from the most successful advertisers without paying for any kind of premium software. Meet Facebook Ad Library. In this article, … Read more