Facebook Custom Conversions – What Are They & How To Use Them?

Do you want even more customized conversion goals? Or do you want to define a conversion with a URL rule instead of using Pixel Events? With Facebook Custom conversions all of these two are possible, as we will show in this article. This is a beginner guide explaining everything about Facebook Custom Conversions, where we … Read more

The Beginner Guide To Facebook Custom Audiences [in 2021]

Facebook custom audience targeting is the most powerful targeting option you have in the Facebook advertising tool. However, for new Facebook advertisers, some aspects of custom audiences can be confusing or seem to be complicated.  With this guide, we aim to kill this confusion and explain the most important thing you have to know about … Read more

Facebook Ads Reach vs Impressions, Frequency Explained

When people start out with Facebook ads one of the confusion they seem to have is understanding the difference between Facebook Ads Reach and Facebook Ads Impressions, and related to these Facebook ads frequency.  In this article, we will make sure to kill this confusion and provide you with clear definitions of these fundamental Facebook … Read more

How to Create a Facebook Pixel in 2021? Step by Step tutorial

Having the Facebook Pixel installed on your website is the foundation of running successful Facebook marketing campaigns. In this short guide, we are going to show you how to create Facebook Pixel step by step, if you haven’t generated a Facebook Pixel code before. We are also going to share how does a Facebook Pixel … Read more

How to delete a Facebook Pixel? [in 2024]

Do you have a duplicate Facebook Pixel (now also called Meta Pixel) on your website and do you want to get rid of it? Don’t worry, we are here for you and going to tell you how to delete the Facebook Pixel in 2023. In this Facebook Pixel tutorial, we are going to show you … Read more

Facebook Pixel to Shopify Stores: The Ultimate Guide [2021]

Do you want to run Facebook campaigns to your Shopify store? Before running any campaigns, make sure that your Facebook Pixel is installed on your Shopify e-commerce site and the Pixel events are set up correctly. In this guide, we will not  show you exactly how to install and set up the Facebook Pixel to … Read more

Facebook Pixel Helper Tutorial – What is it & How to use it?

When you are doing Facebook advertising, Facebook Pixel Helper Chrome Extension is the ultimate must have chrome extension you should use every day to make sure that your Facebook Pixel is working correctly. In this tutorial, we are going to explain everything you have to know about using Facebook Pixel Helper. We will show you … Read more