ROIhacks.com One of the best ways to use the engagement data of your Facebook or Instagram users is to make a custom audience from your Video Viewers. This can include people who watched just 3 seconds of your videos or users who watched your complete video on Facebook or Instagram from beginning to end. In this … Read more
One of the less known Facebook Custom Audiences is Custom Audience from engagement data of your Facebook page and posts. If your posts on Facebook are getting huge engagement but are not converting customers, you will be able to use these custom audiences to retarget and close them with your offer. In this guide, we … Read more
One of the rookie mistakes we see when we are auditing Facebook ads accounts is when the advertiser is not using any Facebook UTM builder to add UTM parameters or other URL parameters to track their Facebook ads campaigns in Google Analytics. Without setting up the proper Facebook UTM tags with a Facebook UTM builder, … Read more
In this short guide, we are going to show you step by step how to create Facebook Business Manager accounts, so we will explain: How to set up a FB Business Manager? Why and when should you create a Facebook Business Manager account? What can you do if you received the following error message: “You … Read more
Are you taking advantage of Facebook Lookalike Audiences? If you are not, you are missing out as Facebook Lookalike Audiences are one of the most valuable techniques you have in Facebook advertising. In this Facebook advertising tutorial, we will share everything you have to know about Facebook Lookalike Audiences such as: What is a Facebook … Read more
Are your cold Facebook audiences starting to get ad fatigue? Is your CPM getting higher and you can’t find new interests or behaviors that would provide you with profitable ad sets? Then you have to start to create Lookalike Audiences which is a very effective way to find new untapped audiences who are open and … Read more
Does a user action frequently occur on your website that is not covered by the 17 predefined Standard Events on Facebook but it is still very valuable for the success of your business? Facebook made Facebook Custom Events exactly for this purpose so that you can track any kind of user action and micro or … Read more
One of the newest types of Custom Audiences you can create in your Facebook ad account is the On-Facebook Listings Custom Audience. If you have a product catalog set up and people view products in that catalog regularly, this is a custom audience you should definitely take advantage of. If you have no idea how … Read more
Besides using the Facebook Pixel to create Custom Audiences, creating Facebook Custom Audiences from your Customer lists might be the most effective way to retarget your email subscribers or previous buyers or make powerful Lookalike Audiences from them to find new cold audiences that are likely to convert. In this tutorial, we are going to … Read more
Have you installed the Facebook Pixel to your website already? Even if your answer is yes, that doesn’t necessarily mean that you are done with the technical work related to Facebook Pixel. If you want to take advantage of Facebook Pixel to the fullest, you have to set up the correct Pixel Events as well. … Read more
Do you want even more customized conversion goals? Or do you want to define a conversion with a URL rule instead of using Pixel Events? With Facebook Custom conversions all of these two are possible, as we will show in this article. This is a beginner guide explaining everything about Facebook Custom Conversions, where we … Read more
Do you have a duplicate Facebook Pixel (now also called Meta Pixel) on your website and do you want to get rid of it? Don’t worry, we are here for you and going to tell you how to delete the Facebook Pixel in 2023. In this Facebook Pixel tutorial, we are going to show you … Read more