ROIhacks.comIf your business has a significant Instagram following, and your Instagram posts and ads are receiving huge engagement, then taking advantage of Instagram Engagement Custom Audiences is a must for you. In this short but comprehensive guide, we are going to cover everything you need to know about Instagram Engagement Custom Audiences, such as: How … Read more
One of the less known Facebook Custom Audiences is Custom Audience from engagement data of your Facebook page and posts. If your posts on Facebook are getting huge engagement but are not converting customers, you will be able to use these custom audiences to retarget and close them with your offer. In this guide, we … Read more
Does a user action frequently occur on your website that is not covered by the 17 predefined Standard Events on Facebook but it is still very valuable for the success of your business? Facebook made Facebook Custom Events exactly for this purpose so that you can track any kind of user action and micro or … Read more
In this short guide, we are going to show you step by step how to create Facebook Business Manager accounts, so we will explain: How to set up a FB Business Manager? Why and when should you create a Facebook Business Manager account? What can you do if you received the following error message: “You … Read more
If you want your Facebook Pixel data to really help your Facebook advertising campaigns, it is not enough just to install the Pixel Base code on your website, you also have to set up your Facebook Standard Events. (and with the required event parameters to be able to send useful event data) In this beginner … Read more
Besides using the Facebook Pixel to create Custom Audiences, creating Facebook Custom Audiences from your Customer lists might be the most effective way to retarget your email subscribers or previous buyers or make powerful Lookalike Audiences from them to find new cold audiences that are likely to convert. In this tutorial, we are going to … Read more
One of the best ways to use the engagement data of your Facebook or Instagram users is to make a custom audience from your Video Viewers. This can include people who watched just 3 seconds of your videos or users who watched your complete video on Facebook or Instagram from beginning to end. In this … Read more
Are you taking advantage of Facebook Lookalike Audiences? If you are not, you are missing out as Facebook Lookalike Audiences are one of the most valuable techniques you have in Facebook advertising. In this Facebook advertising tutorial, we will share everything you have to know about Facebook Lookalike Audiences such as: What is a Facebook … Read more
Are your cold Facebook audiences starting to get ad fatigue? Is your CPM getting higher and you can’t find new interests or behaviors that would provide you with profitable ad sets? Then you have to start to create Lookalike Audiences which is a very effective way to find new untapped audiences who are open and … Read more
Facebook Website Custom Audiences are the most frequently used custom audience targeting types on Facebook. Without them, you wouldn’t be able to use the most basic (but sometimes also the most powerful) type of targeting options on Facebook like retargeting your website visitor or making Lookalike Audiences from your recent buyers to find new potential … Read more
Have you installed the Facebook Pixel to your website already? Even if your answer is yes, that doesn’t necessarily mean that you are done with the technical work related to Facebook Pixel. If you want to take advantage of Facebook Pixel to the fullest, you have to set up the correct Pixel Events as well. … Read more
Custom Conversions is an advanced Facebook advertising technique but is it difficult to create Facebook Custom Conversion? As we will show in this tutorial it is not at all, especially if you’re already familiar with Custom Events and Custom Conversions. If you are interested in Facebook Custom Conversions in general, we recommend you to read … Read more