So are you still wondering if you should apply to Ezoic as you might be worried that it slows down your website?
In this Ezoic review, we will give a comprehensive review of the Ezoic ad network, introduce its main features, explain the cons and pros of joining Ezoic and also share our personal experience of using Ezoic so far.
By the way, in this article, we will review Ezoic features and its ad network. If you want to know how to get approved after the Ezoic review process, check out this guide:
- How to get approved for Ezoic?
Ezoic – An introduction
Ezoic is an online advertising network and tech platform that you can join as a publisher to make money by serving ads from your website.
Ezoic is one of the best alternatives to AdSense, as almost anyone who is eligible for AdSense, should be able to apply and get accepted to Ezoic and make more money with it than with AdSense.
However, Ezoic is not just an ad network like Mediavine or AdThrive, it is also a technology company created for publishers and provides a lot of free features for the websites that join Ezoic.
Most important Ezoic features Reviewed
Ezoic’s monetization features and tools are the most important to review as most people join the Ezoic platform so they can make more money by serving display advertising.
The biggest selling point is that by joining Ezoic, you will be able to get access to Google AdExchange (Google AdX for short) so you can significantly increase the demand for your ad placements without doing any extra work.
For this reason, on average you can make 300% more compared to AdSense.
Ezoic Ad Tester
The second feature that makes Ezoic unique from other ad networks is its Ezoic Ad Tester tool.
Ezoic Ad tester tool is a machine learning based technology that allows you to optimize your ad placements, ad sizes to maximize your display ad revenue.
The main idea behind the Ezoic Ad tester is that it can test thousands of ad combinations and use artificial intelligence to maximize revenue while also not ignoring user experience.
So Ezoic’s machine learning algorithm can decide based on the user demographic data, traffic source, time of the day, device type, how many ads should be displayed on the website to maximize revenue and user experience.
Although I tend to be skeptical of anything that is ‘AI’ it is generally true that because of the Ezoic Ad Tester, your average RPM or EPMV (a term that Ezoic prefers to use) will increase in the long term as the Ad Tester can optimize your ad placements, locations, etc.
Ezoic Leap is the ultimate solution for speed and UX optimization for Ezoic Publishers that you can use to remove all the speed plugins/apps you are currently using.
Ezoic claims that by using Leap, you can save $250 per year as you don’t have to purchase other plugins, or solutions to optimize your website page speed and user experience.
Based on our experience, if you know how to set Ezoic Leap up (Ezoic support can help you with that), you can pass Google’s Core Web Vitals scores which as you might know is now a ranking factor in the Google algorithm.
One of our websites that is built with the Elementor page builder, serving Ezoic ads with almost perfect Core Web Vitals score:
To learn more about Ezoic Leap, check out our review here:
- Ezoic Leap Review
To learn more about all the extra features you get as a publisher, check out our more in-depth article about Ezoic features:
- Ezoic features
Benefits and pros of using Ezoic
Now, let’s discuss what are the advantages of using Ezoic as an ad network.
Benefits of using Ezoic platform to monetize your website:
- you can join Ezoic with less than 10,000 traffic
- you can increase your EPMV even more with Ezoic Premium
- You get expert help when you reach certain revenue levels
- Ezoic video ads can improve your revenue
- Ezoic Leap & free WordPress hosting
Let’s explain both of these in detail.
You can join Ezoic with less than 10,000 traffic
As we have explained in our article about Ezoic requirements, one of the biggest benefits of Ezoic compared to other premium ad networks is that they allow you to join Ezoic with really low traffic levels.
They used to have a 10,000 minimum traffic requirement but they removed this requirement as well, so you can join with even less than that if you have quality content.
This means that you can join Google AdX with low traffic numbers and still take advantage of the higher RPM because of the higher demand on your ad placements.
Ezoic premium program
Ezoic Premium is Ezois’s invite-only program that
Publishers who join the Premium program usually make a great ROI on their Premium subscription fee so basically it is a no-risk way of improving your EPMV without any extra effort whatsoever.
Ezoic Support & Expert Help
As your website grows in traffic and revenue, you will also get more support and expert help from Ezoic. Ezoic has developed their Ezoic Levels system for this, so you can check out this from more details.
So you not only will get the help of your Account Manager, but also SEO, web developer, and ad ops help if you have reached a higher traffic and revenue level.
Ezoic Video Ads
If you also produce videos related to your website’s written content then you can also take advantage of Ezoic Video platform.
You can host your videos on your website via Ezoic and more importantly, you can serve video ads and make earn more with your website.
Ezoic Big Data Analytics tool
Ezoic has probably the best analytics and reporting tool in the entire ad network industry.
You can use the insights of the Big Data Analytics tool to create more content where your potential ROI is significantly higher.
Ezoic Leap, free WordPress hosting & more
As we have explained above, if you join the Ezoic platform, you not only get access to all of their monetization features but also to other features that they have developed for Ezoic Publishers.
These features include Ezoic Leap, free WordPress hosting, just to mention two of them. Just with these two, you can save hundreds of dollars per year.
Cons of using Ezoic
Now, let’s discuss what are the negatives of Ezoic or complaints publishers make when they use Ezoic as their primary ad networks.
Here are the most common ones we have bumped into so far:
- too many Ezoic ads on the webpage
- ads can ruin the conversion rate of your affiliate offer
- Ezoic can be difficult to set up
- can’t pay for Ezoic Premium with a revenue share model
Too many Ezoic ads on the page?
Some publishers complain that compared to other Ad networks, Ezoic tends to put too many ads on their website and it leads to a bad user experience.
However, this is not necessarily true, as Ezoic Ad Tester algorithm decides based on each user profile how many ads should be displayed to that specific user to maximize revenue but still not ruin the user experience.
So if someone checks a webpage directly, he or she might see significantly more Ezoic display ads than a regular user from Google organic search.
Ezoic can slow down your website
As Ezoic has to load all the display ads it is obvious that the page can load significantly lower than a page without display.
However, based on personal experience we can tell you that if you set up Ezoic Leap the right way, you should be able to get a generally good user experience and also pass Google’s Core Web Vitals that is now a Google ranking factor.
Display ads can kill the conversion rates of your affiliate offer
If you have a lot of display ads on a page and you also promote or review products on that page there is a hypothesis to be made that you can ruin your affiliate conversion rate and make less money altogether.
First, there have been many public case studies where this hypothesis was tested and they found that their affiliate conversion rate didn’t go down.
However, if you still think that your affiliate conversion rate con decreases because of ads, on certain pages you can remove Ezoic display ads if that is what you want.
Ezoic can be difficult to set up
If you have a small website and you don’t have a lot of traffic, you are probably not going to get a lot of help with setting up Ezoic in the most optimal way.
However, now there is a WordPress plugin that makes it quite easy to set up all Ezoic display ad placeholders so you can make sure you will get the most out of ad placements.
You can’t pay for the Ezoic Premium program with a revenue share model
Another con of Ezoic is how you can pay for Ezoic Premium program.
Currently, there is no revenue share model which means that you have to pay in advance for Premium.
Also, if you want to get the best return on your Ezoic Premium subscription you have to commit to an annual subscription. (though you have to pay it monthly.)
Is Ezoic Worth it?
Based on our experience, yes, Ezoic is worth joining as you not only going to make money via display ads but also leverage their state-of-art technology to optimize speed, user experience and more.
Ezoic also has a revenue guarantee which means they guarantee that you will make more on their ad platform than your previous ad network. If you don’t make more, they match your lost revenue plus add 25%.
You might be wondering if there is a better alternative to Ezoic.
This is a high contreversial topic as we will mention later, but let’s see a quick comparison between Ezoic and its direct competitors.
Ezoic vs Google AdSense
If you are wondering whether you should join Google AdSense or Ezoic then the answer is straightforward: Ezoic.
Ezoic if you set it up the right way is almost 100% sure that will bring you more revenue with the same traffic level.
This is because when you join Ezoic, you will not only access the Google AdSense networks but hundreds of other programmatic ad networks thanks to Google AdX.
Ezoic also has support staff and experts and monetization and other useful features for publishers as we have shown you in the article.
To learn more about the differences of Ezoic and Google AdSense and to get a deeper view of which one is better for you, check out a comprehensive comparison:
- Google AdSense vs Ezoic
Ezoic vs Mediavine
There is a big debate about which is the best ad network for online content publishers.
One of the main competitors of Ezoic is Mediavine which might an alternative to Ezoic.
Mediavine has more restrictive requirements compared to Ezoic (most importantly, at least 50,000 monthly pageviews) so only the biggest publishers are able to join Mediavine.
The majority of your website visitors should also come from top-tier countries like the US, UK, Canada and Australia.
There is a bid debate on if Mediavine can make you more display ad income than Ezoic. You probably have to test both of them for yourself to find out.
Ezoic vs Adthrive
Just like Mediavine Adhrive also only works with big publishers that are getting the majority of their traffic from top-tier countries
They have even higher minimum traffic requirements: you have to get at least 100,000 monthly visits per month to be able to join Adthrive and you might still get rejected when you apply.
Again, there is a big debate if Adthrive is better than Ezoic or not. Most likely, you have to test it for yourself to find out.