How To Get More Facebook Page Likes? 6 Top Tactics [in 2022]

Written by: Emily Anderson
Last updated:

Do you want to get more Facebook page likes? You should. When more people like your Facebook page, you are more likely to reach more people organically on Facebook without running Facebook ads.

In this Facebook page like tutorial, we are going to share with you the top 6 tactics you can use to get more Facebook likes to your Facebook page.

6 tactics to get more Facebook page likes

Depending on your Facebook marketing budget, there are paid and free ways to grow a Facebook page.

Here are the top 6 ways to get more Facebook page likes:

  1. invite your Facebook friends to like the Facebook page
  2. invite people to like your Facebook page who engaged with your content
  3. run a giveaway post and rely on the power of the algorithm to get a huge reach
  4. run a Facebook like campaign
  5. run a Facebook engagement ad campaign
  6. buy Facebook page likes (not recommended)

When you have a smaller Facebook marketing budget, you

Get more Facebook page likes for free – 3 methods

So, first, we would like to share the top 3 free ways to get Facebook page fans:

  • invite your Facebook friends to like the page
  • invite people who engaged with your posts to like your Facebook page
  • run a giveaway on Facebook

Invite your Facebook friends to like the Facebook page

When you are just starting out, this is the easiest way to get at least a couple of people to like your Facebook page.

Invite Facebook Friends to like your Facebook page

You can mass invite all your Facebook friends to the page, or you can also send them a customized message and ask them to like the page. The latter works more effectively, but it takes a lot more time and effort.

Invite people who engaged with your posts to like the page

A more scalable tactic to increase the like count of the Facebook page and to promote the Facebook page is to invite people to like the Facebook page who engaged with your content on Facebook.

So as you might know, when someone comments or engages with your content and doesn’t follow the page currently, you can invite them to like the page.

Here is a full tutorial on how to achieve this:

This also encourages you to post engaging content which also helps you to get a higher reach, as Facebook pushes out the content to people who are not following your page yet.

Run a giveaway on your Facebook page

The easiest way to have a Facebook post with extremely high engagement is to run some type of giveaway or contest on Facebook.

People usually go crazy about these, they like it, share it, and comment on the post, so they have a chance to win the prize of the giveaway which can be a cheap product you sell or you can buy a popular consumer product to give away.

There are multiple ways to organize a Facebook giveaway, but as a way to enter the giveaway, it is usually worth adding a rule that the participant has to comment on the post.

Facebook tries to limit the reach of these giveaway posts, but even with this limit, these giveaway posts can usually go viral.

Then you have to use the previously mentioned tactic and invite people who liked, shared or commented on the giveaway post.

Paid ways to get Facebook likes

If you have a larger budget, then it might also make sense to pay for getting likes on your Facebook page. Here are the three tactics that work to get more Facebook page likes:

  • run a Facebook like campaign
  • run a Facebook engagement campaign
  • buy Facebook likes from a 3rd party seller (not recommended)

Run Facebook like ads to get Facebook page likes

This is the most straightforward way for people to like your Facebook page. When you run a Facebook like campaign, the ad should be about encouraging people to like the Facebook page, and the ad algorithm will also focus on delivering you the best result. (lowest cost per new Facebook page like).

To get the most bang for your buck, you can also exclude people from the targeting who are already following your page.

Run Facebook engagement ads to get more Facebook likes

The second way is the less well-known but sometimes the more effective way to run Facebook ads to get more Facebook page likes.

So instead of running a simple like campaign, you would promote a Facebook post with engagement objective, and then invite people manually who engaged with your boosted posts to like the Facebook page.

It is a little more work, but based on our experience, you can get cheaper Facebook page likes using this method. Also, the quality of these kinds of followers is also usually higher, because these kinds of followers like engaging with your content so they will help you get a better reach in the long term.

Buy Facebook page likes

In 99% of the cases, it is absolutely a bad idea to buy fake Facebook page likes. Even if the Facebook page followers you buy are not completely fake, they can cause you bigger issues compared to what a higher Facebook page like count can help you with.

We have written a separate article where we explain the main reasons why buying fake Facebook followers or likes for your Facebook page is detrimental to your Facebook page growth on the long term.

So if you need more convincing, check out that article here:

  • Should I buy fake Facebook likes? (to be published)

ChatGPT For Facebook Pages Checklist & Prompt Library (38 Expert Prompts)

fb chatgpt prompts 5

38 customizable expert ChatGPT prompts for growing a Facebook page, coming up with engaging Facebook post ideas & making more money from Facebook.