If you are marketing an eCommerce website on your Facebook page, then there is one thing you must always do: add a Shop Now button to your Facebook page. It makes it way easier for people to click on your store and shop products there.
Let’s see how to add the Shop Now button in this Facebook page marketing tutorial.
You can also check out this video tutorial on how to add the Shop now button to the page:
If you are still using the classic Facebook business page, this is the video tutorial you need to watch:
How to add a Shop Now button to the Facebook page?
To add the ‘Shop Now’ button on a Facebook page:
- Open the Facebook page
- Under the Cover photo click on ‘Add a button’.
- Select ‘Shop on Website’.
- Add the link to the website or specific page.
- Click on ‘Save’
Now, when a Facebook user visits your page, he or she should see the blue ‘Shop On Website’ button under the cover photo.
Can’t add the Shop now button to Facebook
If you can’t add the Shop now button to your Facebook page and it is most likely a Facebook page role issue.
Only Facebook page administrators can add or change the CTA button, so in this case, the ‘Shop on Website’ button to the Facebook page.
Keep in mind also, that obviously, you can only add one CTA button to your Facebook page.
So if you have already added a’ Sign up’ button to your newsletter sign up page, then you can’t add the Shop Now button or you have to remove your current CTA button.
Facebook’s Shop now button missing
It is possible that when you switched to the new Facebook page experience, the Shop Now button disappeared from the page.
You can add it back easily:
- Open the Facebook page
- Switch into the Facebook page
- Click on the three dots then ‘Add an action button’.
- From here, it is pretty much the same process.
Although the button changed a little bit also whether you have a new Facebook page or not. Instead of a ‘Shop Now’ button, it will say ‘Shop on Website’.
One more thing to add is if you are the admin of the Facebook page, you will see the page differently as a regular Facebook page visitor.
To view the Facebook page as a visitor, click on the Facebook page icon under the button, and select your personal Facebook profile. You will be able to see how the Shop Now button looks for an average Facebook page visitor.
Add Shop now button to Facebook post
If you want to add a Shop now button to your Facebook posts, you can also do that.
We have a separate tutorial, where we show you how to add the Shop Now button to Facebook posts:
- To be published
Other Facebook marketing tactics for eCommerce sites
There is one more thing you can do to raise awareness about your eCommerce site on your Facebook
Add a shop tab to Facebook page
You can also add a Shop tab to your Facebook page. With a Facebook page tab, you can showcase your products and the user doesn’t have to leave Facebook.
If you want to know how to add this tab to the Facebook page, check out this tutorial:
Do the same thing on Instagram
Secondly, if you are running an eCommerce business, you most likely also have an Instagram business account.
Fortunately, you can also add the Shop now button to your Instagram profile so you can also get potential buyers from your Instagram marketing activities more easily as well.
Frequently Asked Questions – Facebook’s Shop on website button
Here are the most frequently asked questions related to the Shop on website button on Facebook pages.
How to add Shop on Website button on Facebook page?
Here is how to add Shop on Website button on Facebook:
- Open the Facebook page
- Under the Cover photo click on ‘Add a button’.
- Select ‘Shop on Website’.
- Add the link to the website or specific page.
- Click on ‘Save’
How to add Shop Now button on Facebook post?
If you want to add a Shop now button to a Facebook post, you have to either boost the Facebook post and than add the Shop Now CTA button, or start a new Facebook ad campaign from the Facebook ad manager, and the Shop now button to the Facebook posts there.
Why can’t I add a Shop Now button to My Facebook page?
If you are a Facebook page admin, you should be able to add a Shop now button to your Facebook page. In some cases, you have to wait a couple of hours before the changes take effect. Also, view the Facebook page as a visitor, and you might see that the Shop Now button is already showing up for users.
