In 2021 Facebook has introduced a new rule that limits the number of ads, ad sets and campaigns a certain Facebook page can run at the same time. There is also a limit related to Facebook ad accounts that has limited the number of ads, ad sets and campaigns one ad account can have.
We will explore and explain both of these Facebook Ad limits in this Facebook Ads tutorial. We are also going to share some tips on how you can exceed the Facebook ads limit if you need to do so.
Without further ado, let’ dive in.
What is the Facebook Ad limit for pages?
The Facebook ad limit has been mainly introduced to help advertisers so the Facebook algorithm can get sufficient data to optimize Facebook ads.
With these Facebook Ad limits, ads are more likely to get out of the learning phase, which means that the Facebook algorithm can optimize these active ads better, so hopefully, your ads performance and ROAS can also improve.
Once you reach an ad limit per page, you won’t be able to create new Facebook ad campaigns or add new ads to existing ad campaigns until you don’t turn off some currently active ads.
Facebook Ad limits per advertiser size
Facebook has specified the ad limits by advertiser size and created four ad volume tiers, so obviously, you can have more ads if you are spending more than 100k USD in a specific month.
For most advertisers, the ad limit for one page will be 250 ads as you can see in the table below:
| Advertiser Size | Ad Limit Guidance |
| Small to medium sized Pages (advertising less than $100K USD in their highest spending month*) | 250 Facebook ads |
| Medium to large sized Pages (advertising less than $1M USD in their highest spending month*) | 1,000 Facebook ads |
| Larger Pages (advertising less than $10M USD in their highest spending month*) | 5,000 Facebook ads |
| Largest Pages (advertising $10M USD or more in their highest spending month*) | 20,000 Facebook ads |
Once you go over a spending level, your ad limit will also adjust in a couple of days.
How to check an ad limit for my Facebook page?
If you are not sure what is the ad limit for your Facebook page, here is how to check it:
- Open the Facebook Business Manager or the Ad Account
- Click on the hamburger menu
- Select ‘Ad limits per page’
- Here you will see all your Facebook pages and what is their current ad limit and how many more ads can you create:
How to increase Facebook ad limits?
As we said, this Ad limit has really been introduced for helping advertisers. You shouldn’t have too many ads running at the same time as then the Facebook ad algorithm won’t have sufficient data to optimize your ad campaigns.
However, if you still think it is beneficial to have more ads running, it is not that difficult to increase this Facebook Ads limit for your business.
All you have to do is to create a second Facebook page and add the page to your Business Manager account.
What is the Facebook Ad Account limit?
Besides the ad limit per page rule, there is also a limit related to Facebook Ad Accounts.
This limit specified how many active and inactive ads you can have in a Facebook Ad Account. So even if you have turned off Facebook ads or campaigns they won’t help you with overcoming the limit.
Currently, the limit for Facebook Ads, Ad sets and campaigns are different whether you have a regular Facebook Ad Account or a Managed Facebook Ad Account.
Regular ad account limits
If you have a regular ad account you have to work with the following ad limits:
- You can have up to 50 ads in each ad set.
- You can have up to 5,000 ad sets.
- You can have up to 5,000 campaigns.
- You can have up to 5,000 ads. Only 1,000 of these 5,000 ads can use dynamic creative.
Managed advertisers limits
If you have a Facebook Account Manager, you have a little higher limit:
- you can have up to 50 ads in each ad set.
- You can have up to 10,000 ad sets.
- You can have up to 10,000 campaigns.
- You can have up to 50,000 ads. Only 1,000 of these 50,000 ads can use dynamic creative.
How to overcome Facebook Ads, Ad Sets and Campaigns limit?
When you reached these Facebook Ads, Ad Sets or Campaign limits, you basically have two choices:
- create a new Facebook Ad Account
- delete Facebook ads/ad sets/campaigns.
As you know, you can create multiple Facebook As Accounts. If you haven’t reached your ad account limit yet, then this is the easier option is to just create a new Facebook ad account and also share the Facebook Pixel with the account so you don’t have to start from scratch.
You can also delete Facebook Ads, Ad Sets, Campaigns in the Facebook Ads Manager. You can learn more about deleting Facebook Ads, Ad Sets and Campaigns in this tutorial.
Keep in mind then once you delete a Facebook ad, ad set or campaign you won’t be able to turn it back on, or duplicate it, however, you will still have all the data about that Facebok campaign or ad. So actually when you delete an ad it is more like archiving it.
