How To Set Up Facebook Retargeting Ad Campaign From Scratch?

Facebook Retargeting campaigns are arguably the most profitable campaign types on Facebook. However, if you are a beginner Facebook advertiser you might be a little bit clueless about how to set up Facebook retargeting campaigns. But don’t you worry, in this quick guide we are going to show you the complete process of setting up … Read more

Setting up Facebook Custom Events with Google Tag Manager

One of the advantages of using Google Tag Manager for implementing your Facebook Pixel tracking is that then you have the ability to easily create Custom Events with Google Tag Manager to track other user interactions with the Facebook Pixel besides the 17 Standard Events predefined by Facebook. In this tutorial, we are going to … Read more

How To Create A Facebook Business Page? [in 2026]

If you want to promote your business or personal brand on Facebook or simply just to have a platform where people can follow you, the first step is to create a Facebook Business Page, or as Facebook simply calls it, a Facebook Page (previously known as a Facebook fan page.) In this short guide we … Read more

How to Install Facebook Pixel with Google Tag Manager [2 ways]

Installing Facebook Pixel with Google Tag Manager is the ideal way of installing and setting up the Facebook Pixel on your website. In this guide, we are going to show you two ways how you can implement the Facebook Pixel tracking with Google Tag Manager that will also enable you to also implement advanced Pixel … Read more

How To Delete A Facebook Page? [in 2022]

There are multiple reasons why you might want to delete a Facebook page. Whatever your reasons, we will explain everything in this article about deleting Facebook pages. In this Facebook business page tutorial we will also cover: how to delete a Facebook page? (step by step process) What happens when you delete a Facebook page? … Read more

How To Create A Facebook Ad Account? [in 2021]

Once you created your Facebook Business Manager, you also should create a Facebook ad account so you can start advertising on Facebook. In this quick guide, we are going to show you how to create Facebook ad accounts and cover everything related to FB Ad Accounts such as: What is a Facebook ad account? How … Read more

Facebook UTM Parameters [year]: How To Use Them The Right Way?

One of the rookie mistakes we see when we are auditing Facebook ads accounts is when the advertiser is not using any Facebook UTM builder to add UTM parameters or other URL parameters to track their Facebook ads campaigns in Google Analytics. Without setting up the proper Facebook UTM tags with a Facebook UTM builder, … Read more

Instagram Engagement Custom Audience Explained [in 2021]

If your business has a significant Instagram following, and your Instagram posts and ads are receiving huge engagement, then taking advantage of Instagram Engagement Custom Audiences is a must for you. In this short but comprehensive guide, we are going to cover everything you need to know about Instagram Engagement Custom Audiences, such as: How … Read more

Facebook and Instagram Shopping Custom Audiences [in 2020]

Facebook Shopping Custom Audiences targeting is the brand new way how you can make Engagement Custom Audiences from people who used your Instagram or Facebook Shops.  If you have access to Facebook and Instagram Shops (the checkout option is currently only available in the US), you definitely have to set it up and then create … Read more